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"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

It will sell 66,000 units in 2021, 3,805 units in January 2022 and 3,632 units in February. Obviously, GAC Mitsubishi has hovered on the edge of "life and death". For GAC Mitsubishi, there is an urgent need for a blockbuster model to improve the product line, and in order to find a sense of existence in the current wave of "electric shock", Artuka came into being. In a sense, Artuka's future sales will be directly related to the fate of GAC Mitsubishi in China. So, what is the strength of Atuka, which carries the hopes of GAC Mitsubishi?

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

According to the official introduction, Artuca is a pure electric SUV developed by GAC Mitsubishi and GAC Group, but GAC Mitsubishi has not paid substantial technology, from the body size, three electric system and other data, Artuka is basically the same as GAC AION V, that is to say, the two cars are from the same platform, Artuka is AION V's "hull" car. However, Atukao is priced at 199,800-229,800 yuan, which is more than 20,000 yuan more expensive than AION V. So, what does the extra 20,000 bring to consumers?

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?
"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

The most obvious is the design style of the Mitsubishi brand's hard-hitting and resolute design. Artuco continues the family"X" shaped front face, and the closed grille is designed with a rugged three-banner design and chrome trim on both sides, which looks very powerful. The large size trapezoidal front and rear surrounds, which is also very in line with the tough posture of the Mitsubishi brand. Unfortunately, Artuco's "inherited" Mitsubishi appearance gene is only this, and it is exposed to the side of the body, whether it is the body contour, line, or blackened wheel eyebrows, or hidden door handles, all of which are the same as AION V, in addition, the front and rear headlight group shapes are also the design elements of the GAC Aeon brand.

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?
"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

The interior is even more "lazy" to the extreme, only a little cover on the steering wheel, not to mention that the AION V uses a 15.6-inch central control screen, but it is reduced to 12.3 inches on Atuka. In terms of other configurations, although the AION V Smart Collar Version of 177,600 yuan is less fast charging, remote start, vehicle air purifier, etc. than the 199,800 yuan Atuka Pioneer Edition, it has more front/rear head airbags, 360-degree panoramic images, rearview mirror electric folding /lock car automatic folding, rain-sensitive wipers, CarPlay mobile phone interconnection and a series of more practical configurations, which shows that Artuka has not increased the price and is insincere.

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?
"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

As for the size and power, it is carved out of a mold. Atuka's length, width and height are 4630/1920/1728 mm, respectively, and the wheelbase is 2830 mm. Due to styling differences, there is a slight difference between the length and height of the car and the AION V, but there is no difference in width and wheelbase. Powered by the standard AION V kit, it is equipped with a single-drive motor with a maximum power of 224 horsepower and a 71.8 kWh lithium iron phosphate battery pack with a pure electric range of 500 km. Including Artuka's front McPherson, rear multi-link independent suspension, it is also exactly the same as the AION V. Due to the "hull" AION V, Mitsubishi's off-road ability is not extravagant.

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

It can be said that in addition to the front face of Artucko has some Mitsubishi design elements, it is difficult to find the genetic existence of Mitsubishi, if there is, it is the steering wheel of the whole series of plastic materials, as well as the "proud" posture of the joint venture brand, a change of the standard can be more than 20,000 yuan, GAC Mitsubishi has this premium ability? I think all of you readers already know that otherwise, GAC Mitsubishi's current sales would not be so dismal. Obviously, spending 200,000 yuan to buy a lower-equipped GAC Mitsubishi Artucus Atuka is far less cost-effective than spending less money to choose GAC Eian AION V, and a budget of 200,000 can even choose an AION V with an endurance of 600 kilometers.

"Hull" Aean V plus 20,000! Can Mitsubishi Artukake make consumers pay?

Now the key question is that even the sales volume of GAC Aion V is very general, from the current brand influence of GAC Mitsubishi in the domestic market, can consumers feel that Atuka is a product worth buying? Maybe time will give us the answer.

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