As the first pure electric vehicle launched by GAC Mitsubishi, the importance of Artuco AIRTREK is self-evident. Looking at the product matrix of GAC Mitsubishi, it seems that in addition to the "top pillar" of Orlander, the sales performance of other models is quite average, and under the influence of the trend of electrification, GAC Mitsubishi is under a sharp increase in pressure, and it is imperative to come up with its own pure electric products. Although Artuco AIRTREK has been officially unveiled as early as the 2021 Guangzhou Auto Show, it was not until the end of March this year that gac Mitsubishi launched this new compact pure electric SUV finally launched.
As the old saying goes, "good food is not afraid of late", but after major brands have launched their own pure electric products, whether the relatively saturated market can still give GAC Mitsubishi Artuko AIRTREK the space to show its fists, I think no one can say well. In addition, because Artuco AIRTREK is a model built by GAC Mitsubishi and GAC Aeon based on AION V, the product positioning is not low, the price range is 199,800-22.98 million yuan, and even the head of Outlander. Can Artuco AIRTREK fire the "first shot" for GAC Mitsubishi to enter the new energy market? This issue of the quality car will be interpreted in detail for you.
First, basic information and product highlights
The Artuco AIRTREK is gaz mitsubishi's first all-electric model, positioning itself as a compact SUV. A total of two configurations of the new car have been launched, and the price range is 199,800-229,800 yuan. From the perspective of "bloodline", it can be regarded as the sister car of GAC Aion V, which is based on the same platform and shares technology.
In terms of appearance, Artuco AIRTREK continues the GAC Mitsubishi "Dynamic Shield" family design language, with a closed grille on the front face and a "C" shaped high-gloss chrome trim embellishment on both sides, which makes the visual effect extremely impactful. The upper part of the split headlight group is an LED daytime running light, which is integrated with the central network as a whole, and the shape is quite dynamic and sharp. The side waistline is very tough, and the hidden electric door handle not only reduces the wind resistance, but also creates a strong sense of technology. The rear of the suspended roof is designed with a small size tail wing, which is tough and sporty. The rear horizontal sculpture LED light cluster contains 166 light beads, and the lighting effect is excellent.
The interior of the new car adopts a symmetrical wrap-around design, and the simple overall style is combined with the use of a large number of soft materials, and the sense of quality is quite outstanding. Atuka AIRTREK is equipped with a new generation of intelligent interactive cockpit, built-in 12.3-inch full LCD instrument and the same size central control screen, equipped to support AR real-world navigation and full-scene intelligent voice interaction functions, the performance is very mainstream.
GAC Mitsubishi Artucko AIRTREK is based on the original aluminum alloy pure electric platform to build, aluminum, steel mix and match combination method greatly improve the body strength and crush energy absorption efficiency, in addition to the body also achieved a 50:50 weight distribution ratio, the overall adjustment takes into account both comfort and movement. In terms of power, the new car is equipped with a three-in-one integrated electric drive system, with a maximum power of 165kW for a single motor, a peak torque of 350N·m, a matching capacity of 69.9kWh of ternary lithium battery pack, and the official maximum cruising range of up to 520km.
Second, product competitiveness analysis
(The above manufacturer guidance price only represents the price on April 1, 2022, if there is any change, please refer to the official website)
GAC Mitsubishi Artucko AIRTREK positioning compact pure electric SUV, for its selection of competitive models, I think SAIC Volkswagen ID.4 X and BYD Song PLUS EV is still more suitable, regardless of the price range or product positioning can be matched. As for GAC Aion AION V, because it is a sister car built on the same platform, it will not be compared, which is of little significance. Don't look at the field of fuel vehicles, the compact SUV market is a red sea, but in the field of pure electric vehicles, it seems that there are not many brands that really pay attention to this segment. However, in this price range, most of the new car-making forces can come up with medium-sized SUVs, so don't look at the heat seems to be very general, but the competitive pressure is really not small.
In terms of appearance, the design of GAC Mitsubishi Artuco AIRTREK can be said to be unique, and the overall shape of the founder rules is full of power. In contrast, whether it is SAIC Volkswagen ID.4 X or BYD Song PLUS EV, the pursuit of a more feminine and dynamic design style, very "urban sense". Of course, these differences are limited to the design style level, after all, the aesthetic can not be the same, for the "hardcore" SUV is more interested in consumers, I think Artuco AIRTREK's design is still quite attractive.
In terms of power, the three models are equipped with a single motor system, and in terms of parameters, GAC Mitsubishi Artuco AIRTREK occupies a certain advantage. The cruising range of the three models can basically exceed 500km, and there is not much pressure to meet daily use. THE BYD SONG PLUS EV is equipped with its own iconic lithium iron phosphate battery, while GAC Mitsubishi Artucko AIRTREK and SAIC Volkswagen ID.4 X both use ternary lithium batteries. All three models support fast charging, the time required is also very different, data point of view, BYD Song PLUS EV has a slight lead.
In terms of configuration, except for the SAIC Volkswagen ID.4 X, which is subject to price factors and can only send low-end models to participate in the comparison, the other two models are top-end versions. On the whole, the configuration performance of GAC Mitsubishi Attuco AIRTREK and BYD Song PLUS EV is basically maintained at the same level, but the former is relatively richer and can well meet daily household needs. Of course, the performance of the BYD Song PLUS EV is not bad, and it has more advantages in terms of price, and the cost performance is also very high.
Third, product quality & service trend analysis
As the first pure electric vehicle launched by GAC Mitsubishi, will Artuco AIRTREK have the hidden danger of quality problems? In this regard, we will start from the fault problem of GAC's AION V model in the past year, and compare the fault problems to preliminarily predict the development trend of new car quality problems in the future. The reason why gac ace AION V model was chosen is because it and GAC Mitsubishi Artuco AIRTREK are built on the same platform, the two technologies are shared, and they are also "sister cars", so they have certain reference significance. Of course, although these two models are products of GAC Group, after all, they are two different brands, so there will definitely be differences in the actual situation, and the data analysis is for reference only.
Through the complaint data of GAC Aion V models in the past year, it can be found that the fault problems are mainly concentrated in the aspects of "instrument failure" and "audio-visual system failure", but the number of complaints is single digits, so it can be understood as a very small probability event, almost negligible. GAC Mitsubishi Artuco AIRTREK and GAC AION V are based on the same platform, the two technology sharing, but because Artuco AIRTREK is a new model, it can be temporarily considered that the probability of the above problems is low, but the actual situation, until its listing and use for a period of time can be conclusive.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the massive big data of the vehicle quality network, we will analyze the service problems that have prevailed in brands or car series in the past year to provide a more objective reference for consumers to purchase models.
Since the Artuco AIRTREK is a brand new model, we will analyze the service complaints of the GAC Mitsubishi brand in the past year. By screening the complaint data of GAC Mitsubishi brand models, it can be found that although the number of complaints about "not solving the problem" and "not fulfilling the service commitment" is relatively high, it is also in single digits. Through further analysis, it can be seen that the number of other complaints is not only small, but also relatively scattered.
In terms of measuring the reputation of new car after-sales service, we will analyze the response of enterprises to car owners' complaints, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of the car quality network, the complaint response rate of the models under the GAC Mitsubishi brand in the past year was 97.06%, which shows that the manufacturer attaches great importance to the demands of the car owners and the performance is satisfactory.
Fourth, after-sales service policy and network distribution
In terms of policy, GAC Mitsubishi Artuco AIRTREK provides multiple car owners with car purchase rights. (The following is for reference only, subject to the official website announcement).
1. Lifetime three-electric warranty: The first owner enjoys the three-electric warranty for life (the mileage is less than 30,000 kilometers /year);
2. Lifetime free traffic enjoyment: the first car owner has free car network traffic for life;
3, battery leasing, car price immediately reduced by 60,000: battery monthly rent of 1,000 yuan, term 5 years;
4, "0" anxiety car purchase program: 0 down payment / 0 interest rate / 0 monthly payment, tailor-made financial solutions;
5. 2-year 2-fold 20% discount value preservation repurchase: use financial solutions to buy a car (including battery leasing), and give away the "2-year 30% discount value preservation repurchase" service;
6. Exclusive tourism fund of 20,000 yuan: the first 300 car owners who book transactions will be given away with a tourism fund worth 20,000 yuan;
7. 5 years or 150,000 km vehicle warranty: 5 years or 150,000 km long vehicle warranty;
8. 5,000 yuan replacement subsidy: Replacement car owners enjoy 5,000 yuan replacement subsidies.
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of the brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of the vehicle quality network, GAC Mitsubishi currently has a total of 751 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which Guangdong, Shandong, Hebei and Jiangsu have a relatively large number of dealers. Overall, GAC Mitsubishi dealers have a wide range of distribution, although there is still a gap in the total amount compared with the first echelon of the joint venture brand, but the overall performance is still satisfactory.
summary
Today's new energy market has long been "full of cars", whether it is a traditional brand or a new force in car manufacturing, have launched a lot of pure electric vehicle models, and like the fuel field, SUV models are still quite popular. In my opinion, although the urgent mood of GAC Mitsubishi to get involved in the field of new energy is understandable, as far as the objective situation is concerned, the road to survival that Atuka AIRTREK will face in the future is indeed very difficult. The story of the thorns is inspiring and beautiful, but how many can really be done? It is unrealistic for anyone to have such illusions, whether it is GAC Mitsubishi or Atuka AIRTREK. All I can say is that there is a long way to go, and there is still a long way to go!