For a brand, its first product may not be the best, but it must be the most carefully built, just like the pioneering work of GAC Mitsubishi's electrification process - Atuka. It integrates the current GAC Mitsubishi professional manufacturing process, Mitsubishi Motors' global design language and GAC Group's new energy advanced technology, perhaps it is not as good as other products launched after gaga-Mitsubishi re-evolution, but as the "boss", it has an influence and sense of responsibility that cannot be ignored.
As GAC Mitsubishi's first pure electric model, Artuka has opened pre-sales at last year's Guangzhou Auto Show, with a pre-sale range of 210,000-240,000 yuan (after subsidies). And for users who pick up cars in advance, GAC Mitsubishi launched a hard-core version priced at 233,800 yuan, and the previous listing time was March 30. However, we found from the GAC Mitsubishi Mini Program that GAC Mitsubishi Atuka will be officially launched on March 23, a week earlier.
Not much to say, first of all, let's introduce the basic information of a wave of products.
The appearance of Artuco still continues the design style of Mitsubishi brand's previous hardcore and resolute design, using the Dynamic Shield hardcore aesthetic design language, the front face split headlights are very personal, the upper part is an LED day running light, and the lower set of LED near and far light is integrated. The sense of power on the side is evident, with a silver chrome frame added to the ring side windows, retaining only a small opening at the rear, visually separating the roof from the black A/B/C. The door handles are also designed with the popular hidden design of pure electric models, and the "EV" logo is also marked under the rearview mirror, which is also used to highlight the identity of pure electric models.
In terms of interior, Artuco adopts the principle of simplicity. The combination of full LCD instrument + large size floating central control screen; and the car is also equipped with Mitsubishi's latest intelligent interactive cockpit, which has a new generation of iFLYTEK XTTS voice and supports sound source positioning, which can achieve more intelligent voice interaction functions. In addition, the new car also features a new three-spoke multi-function steering wheel and knob shift design. In terms of seats, GAC Mitsubishi Atuka uses black and white stitching simple color collocation in terms of color matching, with leather and soft materials, and the overall sense of grade is more.
From the perspective of a female consumer, in fact, I still like the exterior interior of the new car, especially the interior, which looks relatively clean, but the car can not only look at the surface. To this end, we have selected a few questions that car friends are more concerned about from the circle of car friends, to answer it briefly, if you feel inaccurate, welcome to leave a message in the comment area.
What platform was built?
As we all know, the first electric vehicles of many joint venture brands are oil-to-electric models, which are transformed on its fuel vehicle platform, but Atuka is different, although it is also the first car, it is built on the pure electric platform, using a native aluminum alloy pure electric platform, not only with the help of GAC's GEP2.0 + pure electric exclusive platform advantages, it can be said to be a "dual pure electric platform product".
What about Smart Accessibility?
Atukao is equipped with 9 high-performance radars, with the camera to achieve L2 level intelligent driving assistance functions, hardcore version of the configuration table shows including adaptive cruise, lane departure + lane keeping, front bump warning + active braking, integrated cruise assistance + traffic congestion assistance and other functions.
How much is the owner's interest?
In the pre-sale period, Artuco launched 10 pre-sale limited-time benefits, in addition to the three major lifelong guarantees led by the three electricity systems, but also includes deposit appreciation, price difference return, priority car pick-up and other commitments, including pre-sale services, financial policies and after-sales maintenance and other areas. From this point of view, the rights and interests of car owners should not be less.
Who are the competitors?
Artuka is positioned as a compact SUV, but from its wheelbase point of view has reached the level of a medium-sized SUV, so its competitors are locked in the Volkswagen ID.4X, Volkswagen ID.4CROZZ, Aean V, Song PLUS EV models, I think the main competitor is song PLUS EV, so the following deliberately made a comparison table compared with the two.
What are the advantages and disadvantages compared to the Song PLUS EV?
First of all, the advantages, as can be seen from the table, in addition to the size of the Song PLUS EV, Atuka's width, height and wheelbase are much larger than it, which shows that its space is large enough, this size should be able to meet most of the domestic medium-sized consumers, and the motor peak power and peak torque are also Artuka is better, in the endurance because the two are measured under different conditions, so it is impossible to make specific judgments, but with our understanding of the two working conditions, There should be little difference in the range between the two.
As for the disadvantages, first of all, in terms of length, Artuka is not as good as Song PLUS EV, 30%-80% of the DC fast charging time, Artucco is still a big difference, the time is 13 minutes more than song PLUS EV, 43 minutes; the other is that the rated energy of Artuka's battery is 69.9KWh, and the Song PLUS EV is 71.7KWh.
Expensive or not?
Atuka's current pre-sale price range of 210,000-240,000 yuan (after subsidies), our editorial department teacher said that the price is a bit expensive, compared with the Song PLUS EV, it can also be seen that the cost performance is indeed not high, I don't know if the price will change after the official listing on March 23.
Can it help GAC Mitsubishi return to the mainstream?
It's possible, but it's harder.
Founded in 2012 and located in Changsha Economic and Technological Development Zone, Hunan Province, GAC-Mitsubishi is a Sino-foreign joint venture joint venture of Guangzhou Automobile Group Co., Ltd., Mitsubishi Automobile Industry Co., Ltd. and Mitsubishi Corporation, with a cooperation period of 30 years and a registered capital of 1.947 billion yuan, which owns a variety of oil vehicle models such as Ouland, Yige, Qizhi (EV), Jinxuan, (imported Pajero) and so on.
GAC Mitsubishi was also one of the mainstream brands before, but it has been declining in the past two years. Artuka was its first all-electric model, and it kicked off GAC-Mitsubishi's transformation to electrification and was one of the keys to getting the brand back into the mainstream. However, it has to be admitted that the timing of GAC Mitsubishi's transformation into electrification is a bit late, and in terms of product strength, it is not particularly competitive compared with new forces or traditional car companies such as BYD.
I hope that Atuka will be able to achieve good results after the listing.