Mitsubishi is a Brand of Japanese Military Production Enterprises Transformed into International Agro-Industrial Machinery, and its image among users is durable and reliable. As a construction vehicle, this is its brand image advantage, but for family cars, it will make people feel unseasonable, old-fashioned, and un trendy.
Mitsubishi's electrification process is much slower than other manufacturers, GAC Mitsubishi is even slower, and on March 23, GAC Mitsubishi launched its first electric model, Artuco AIRTREK. Priced at 199,800-229,800, the car has a pure electric cruising range of 500/520km, a 165kW front-mounted single motor, and is positioned in a compact SUV.
Mitsubishi has been trying to achieve something in the domestic urban SUV market, and exterior and interior design are a major obstacle. Not only was GAC-Mitsubishi's electrification process slow, but the exterior design of this first electric vehicle was also influenced by Mitsubishi's family design.
Judging from the overall design of the front of the car, it is difficult to distinguish it as a new energy model. However, GAC-Mitsubishi officially defines it as a "hardcore electric fun", continuing Mitsubishi's hardcore design elements. Such a design is no problem, although the shape is not like new energy, its appearance coordination is not bad, the appearance is not low, in line with the public aesthetics.
The side design is also quite sleek, and the hidden door handles add a bit of technology. Surprisingly, the huge "EV" word on the driver's door is really eye-catching, and the symmetrical co-pilot side also has this word, is it that the designer found that it is not much like new energy after the finished product, in order to improve some recognition, temporarily added "EV"?
Atutco AIRTREK has a length, width and height of 4630*1920*1728mm, and a wheelbase of 2830mm, which is slightly smaller than Orlander.
Not only the sides, but also the tail.
Even the gear shift knob has a large size "EV" word, deviating from the modern aesthetic, and the new car-making forces have long since not needed the word "EV" to highlight their new energy vehicle identity, and everyone can do a full sense of science and technology in terms of design.
The shape layout of the interior, the size of the screen is still good, and it can be equal to the current mainstream new energy.
Finally returning to the price, as a joint venture electric compact SUV, the Attuco AIRTREK 19.98-22.98 million price is acceptable. The same class of FAW-Volkswagen ID.4 CROZZ is priced at 199,990-27.99 million, and the Jiangling Ford collar is priced at 179,800-19.28 million, which is not worth choosing, depending on the influence of Mitsubishi, Volkswagen and Ford in the hearts of different consumers.