Although Mitsubishi is a century-old brand and has produced good cars such as Pajero, EVO, and Outlander, it is undeniable that Mitsubishi is now going downhill. According to official data, GAC Mitsubishi's annual sales in 2021 were only 66,006 vehicles, and an affordable brand sold the sales of luxury brands.
Today, Mitsubishi has also begun to play new energy in order to reverse the decline, and launched the atuka pure electric model.
For Artuka, many people are full of expectations, after all, Mitsubishi's image in people's minds has always been quite positive, and Atuka is Mitsubishi's first pure electric model, which is a milestone node on Mitsubishi's transformation road, which is worth paying attention to. Even I wanted to cheer for Artuka, hoping that Mitsubishi would take this opportunity to rise again, but attunco's price was really hard to like.
Artuka was built by GAC Mitsubishi, the official definition of it as "hardcore electric fun", from the appearance of the continuation of Mitsubishi's hardcore design elements, but also because it is a new energy model, in the grille has been specially treated, so that the vehicle looks more technological, more special, but these are not the focus of Attuco.
Artuka has an indisputable fact: it is a GAC E-An V hull car, and this hull car is more expensive than the E-An V, but the configuration is lower.
Artuka and GAC Aean V, are based on GAC's GEP2.0 + pure electric exclusive platform to build, in terms of size Artuka length, width and height are 4630/1920/1728mm, wheelbase 2830mm, while GAC Aean V length and width height is 4650/1920/1720mm, wheelbase is also 2830mm, the two in size is basically the same, only slight differences.
In terms of power, take the Artouco hardcore version and the 187,600-priced Ian V 2021 PLUS Smart Technology Edition to compare, the two power is exactly the same, both equipped with a permanent magnet synchronous motor, the maximum power of 165kw, the maximum horsepower of the motor 224ps, there are subtle differences, such as the cheaper Aean V has full-speed adaptive cruise, and Artuka is only adaptive cruise.
In terms of the central control screen, the central control screen of the Ean V measures 15.6 inches, while Artuka is only 12.3 inches. In addition, there are some configurations of Eian V are also better than Artuco, such as Eian V also has facial recognition functions, the steering wheel material is more high-end leather, and the airbags are more complete.
It is worth mentioning that the two cars in the comparison have a gap of more than 40,000 yuan in price, the two cars have the same platform, the same power, the same size, and the configuration of Artukao is also lower than the Aean V, where does the bottom of such a premium come from?
In addition, the top pair of Aehan V, which is similar to the price of Artuco hardcore version, is to kill Atukao in more places, the battery life is longer, the power is also much stronger, the same price, better configuration, why don't consumers buy Aeon V? Is there really anyone who feels that these things are not important under the blessing of the Mitsubishi brand and become acceptable?
In the era of new energy vehicles, the premium ability of joint venture brands has long become a thing of the past, and GAC Mitsubishi itself has become a marginal brand, and today's approach will only change from the original intention of continuing the Mitsubishi myth to the joke of Japanese brands. It's time for GAC-Mitsubishi to learn from Changan Ford, put down its posture, and try to read what Chinese consumers want.