Mercedes-Benz, BMW and Audi are the "three musketeers" of the domestic luxury car market, commonly known as "BBA". Whether in terms of product strength, market sales, or brand influence, BBA is ahead of other luxury brand competitors.
So, for the three luxury car brands of Mercedes-Benz, BMW and Audi, who has better quality? More reliable? Today we don't talk nonsense, only dry goods. The author believes that FAW Audi and BMW Brilliance are tied and higher than BAIC Benz.
First, let's look at FAW Audi.
The growth of FAW has witnessed the development process of the new Chinese automobile industry from scratch and from small to large. FAW is the cradle of China's automobile industry, shouldering the mission of a strong automobile industry, and climbing higher and higher on the road of chasing dreams.
From the product point of view, FAW Audi has a great influence in the domestic luxury car market, and the main models such as audi A4L and Audi A6L have good sales. It is worth mentioning that the Audi model not only got the true transmission of the Volkswagen engine, but also has technology such as layered combustion and closed cylinder, which can bring an excellent driving experience to the owner.
Therefore, whether it is the technical reserves, the advanced degree of the factory, or the product quality level, FAW Audi is at the forefront. In 2020, Audi sold a total of 726,000 vehicles in China, setting a new high for Audi to enter the Chinese market for more than 30 years. In 2021, Audi sold 701,000 vehicles in China, down 3.6% year-on-year.
Interestingly, following the landing of "SAIC Audi", the "Audi FAW" project has also officially settled in Changchun, marking the birth of Audi's third joint venture company in China. FAW Audi + SAIC Audi + Audi FAW, whether it can break the BBA order, will become a major attraction in the later stage of the domestic luxury car market.
Let's look at BMW Brilliance.
Every man has a "blue sky and white cloud dream", and the "blue sky and white cloud" mentioned here is BMW.
In the domestic luxury car market, BMW Brilliance is more "stubborn". On the one hand, in 2020, bmw group ranked first in China's luxury car market with annual sales of more than 846,000 units, an increase of 8.9% year-on-year, setting the best sales record since entering China in 1994; on the other hand, the other party of cooperation, Brilliance Group, has fallen.
Therefore, BMW Brilliance's "buckle rate" is relatively high, but this does not affect the quality of BMW models. In the final analysis, Brilliance is a thorough foundry, has no right to speak, and can only listen to BMW.
BMW Brilliance has a very advanced manufacturing plant, from equipment, technology to management completely copied German factory, its quality level belongs to the first echelon in BMW's manufacturing system. At the same time, it also has a BMW engine manufacturing plant, and the quality level is infinitely close to the German factory. It can be seen that the quality of BMW Brilliance is still trustworthy.
In the early days of bmw brilliance, brilliance also made some attempts to compete for production control, but the effect was very poor, and BMW almost canceled the production authorization for this purpose. When BMW "dominated" the factory, the quality level of BMW Brilliance has improved significantly.
In November 2020, Brilliance Group officially entered the bankruptcy reorganization procedure. In the end, BMW China purchased the "Zhonghua" brand car production related assets, that is, production capacity, for 1.633 billion yuan. In the future, the domestic BMW you mentioned may not come from the BMW Brilliance factory, but the production after the transformation of Brilliance "Zhonghua".
Finally, Beijing Benz.
Mercedes-Benz is a maverick presence in the BBA, its price is the strongest of the three, no matter how BMW Audi cuts prices, Mercedes-Benz is not moved. After all, with the long history of Mercedes-Benz and the luxurious atmosphere, many people have to take a high look at Mercedes-Benz.
However, in the domestic BBA, Beijing Benz's reputation is the worst, which is well known. There is a saying circulating in the anecdote, called "a hundred years of Mercedes-Benz, destroyed in the north". This is probably the most hated sentence of Beijing Benz.
For many years, Beijing Benz's manufacturing plants have not been able to achieve excellent results in the quality ranking of Mercedes-Benz factories. The only award it came up with was the 2016 Global Operational Excellence Best Factory.
Moreover, the user reputation of Beijing Benz is extremely poor. Mercedes-Benz, which is known for its luxury, has made a lot of money in China, but it is very unkind and plays a lot of play. Whether it is the rupture of the shock absorber or the replacement of aluminum with steel, Beijing Benz can be said to have won the sales volume, lost the hearts and minds of the people, and the gain was not worth the loss.
Mercedes-Benz's sales in the domestic market are good and profitable, but the products and services dare not compliment, and frequent recalls have to make people doubt the quality of Mercedes-Benz. If this continues, Mercedes-Benz may only have one "standard" left in China.
So, who has the best quality in the domestic BBA? Needless to say, whose quality is the best we may not know, but the worst is definitely it! However, this is only from a macro point of view, for different models, there are good and bad, I will not elaborate here.
So the question is, who do you think has the best quality in the domestic BBA? See you in the comments section!