If the future is known, will everything become boring?
On April 19, Audi held two major festivals in one go - "Enterprising Festival" and "SPHERE Festival", followed by the world debut of the Audi urbansphere concept car.
Together with the Audi Skysphere and the Audi Grandsphere, it forms the Audisphere series of concept cars, showing the vision of high-end travel in The Audi multi-scene.
The Audi urbansphere concept car is not only expected to give birth to Audi's first pure electric MPV product, it is also the first concept car co-created with Chinese users, and its interior is the first time to be built by the Audi China Design Center.
The hot high-end MPV market in the Chinese market has made people boil, and Audi quickly joined this Chinese "new car" event.
In this press conference, "Chinese elements" became one of the highlights, and also showed Audi's determination and confidence to fully embrace the world's largest automotive market.
For more than an hour of online live broadcasting, we heard about Chineseization, high-end, intelligence and electrification, which are concentrated in the "all-round digital ecosystem" of this Audi urbansphere concept car.
As the largest concept car of Audi, what impressed us was not only the front face of the "Audi light canvas" and the design of the reversing door with the cancellation of the B-pillar, but also the rotatable seat and the transparent OLED display, which is also the MMI inductive control of the future technology.
Adhering to the concept of "third living space" and "high-end travel in the future city", the Audi urban concept car shows the direction of Audi's progress from the interior space design to high-tech intelligence, and this will also be one of the appearances of the future car.
When and how the three Audi sphere series concept cars will land in the future is still unknown, let's first talk about the certain things that are close at hand, that is, the "Audi China Enterprising 2030 Strategy".
The Audi brand delivered 1,680,512 units worldwide in 2021, while in the Chinese market, the single largest market, Audi delivered 701,289 units, accounting for 41.73% of the total, with more than 7 million base disc users in China.
It is no wonder that Audi wants to make itself "more Chinese" in China, and further integration with the Chinese market will also greatly promote the development of Audi's global market.
FAW Audi, SAIC Audi and Audi FAW, Audi already has three major vehicle manufacturing companies in China, the former as a representative of traditional Audi, undertaking the popularization of a full range of fuel vehicles and e-tron pure electric models produced by the MEB platform, the latter to go further, it is the future Audi model.
The new plant, which is scheduled to start operations in 2024 with an annual production capacity of 150,000 units, will be the first to produce three models derived from the new PPE pure electric platform.
Ultra-long battery life, super fast charging, ultra-high technology and super performance are the characteristics of this platform, and the mass production version of the Audi urbansphere concept car will also achieve the final landing of new technologies.
As the world's largest electric vehicle market, it has the world's top product line, leading product concept and application environment, and an increasingly strong user base.
Audi announced in the "Vorsprung 2030" strategy that the new products launched from 2026 will be all pure electric vehicles, and we believe that the performance of the Chinese market will be the key to the success or failure of Audi's electrification.
When the collective upward of independent brands and the trend of electrification and intelligence are integrated, it has stimulated the rapid development of China's high-end automobile market, which happens to be the most familiar and important battlefield for Audi.
From brand perception to body design, from manufacturing process to service experience, Audi, which has long led the development of China's high-end automobile market, now feels the subtle changes in this market bit by bit.
From the "Audi China Enterprising 2030 Strategy", to the landing of the exclusive factory of the PPE pure electric platform, and then to the release of the Audi urbansphere concept car, Audi uses a "more Chinese" Audi China to show its confidence and courage in this market.
If the future is known, everything may become boring, and Audi uses this Audi urbansphere concept car to show everyone a known but equally surprising future.