Some people say that bydie Han DM series is another phenomenon-level product after Wuling, different from Wuling's low-price strategy, Han DM series directly broke the price of 300,000 yuan, and there is a lot of veteran B-class cars such as Camry, Accord, and Maiteng stepping on the feet, and calling out to Mercedes-Benz C-Class, BMW 3 Series, Audi A4L. Pre-sale 10 hours of orders have exceeded 10,000 vehicles, Han DM series really to end the joint venture products, break the BBA in China's undefeated myth?
With BYD's front and back feet released pre-sale is also Ford, the new Mondeo pre-price of 15.98-21.98 million yuan, when the pre-price came out of the moment, the word "surprise" can no longer describe our mood. To be honest, the pre-price of the Han DM series of 21.68-32.28 million is indeed timid in front of the new Mondeo.
First of all, the new Mondeo series comes standard with a 2.0T engine + 8AT transmission, what is this concept, this power combination is rare in the joint venture model, not to mention the standard of the whole series. Even if it is a domestic model, probably only Geely Xingrui can do it, and Xingrui can only be equipped with a 2.0T engine, and it has not been able to use an 8AT gearbox.
The pre-price of a Hanhan DM-p can buy two low-end versions of Mondeo, and many people have looked at the price and said that the strength of the Han DM series is indeed sharp, but it is not strong enough to crush Mondeo.
In terms of body size, both products have a body length of nearly 5 meters, and the wheelbase is close to 3 meters. To be honest, such a space size has surpassed the conventional B-class model, and the C-class car has a competition. And the advantages of these two products are very prominent, Han DM series as the name suggests, super hybrid technology allows BYD to obtain unprecedented sales, and its models are even more difficult to find.
Since the listing of Han in 2020, sales and word of mouth have been harvested, and the hybrid version is also what the majority of consumers have been waiting for. However, when the pre-price and product configuration of the Han DM series were announced, many blind prospective owners were not calm. The first is the high price, to put it bluntly, the high price is acceptable, but it does not bring the corresponding configuration experience.
And the Han DM series in the configuration, the logic is very chaotic, dolphin price of 10.28-13.08 million yuan, the whole series of standard heat pump air conditioning. On the More than 200,000 Han DM series, the pure electric endurance 121 km version of the model is not equipped, only the 242KM flagship model with a pre-price of 292,800 and the 202KM four-wheel drive flagship with a pre-price of 292,800 are equipped.
Many blind book owners think that BYD is playing a little smart, such an obvious configuration difference, consumers can not fail to see, this is to force the owner to set the flagship model. However, we also understand that when the price comes to 300,000 yuan, we will consider the brand factor. Even without the strong competition of the new Mondeo, Mercedes-Benz C-Class, Audi A4L, BMW 3 Series are all powerful products of 300,000 yuan, why should we be led by BYD.
The Han DM series does have an impact, but in terms of brand power, BYD still has a longer way to go, and it needs more classic products to accumulate, and the brand status of the BBA is not shaken by a Han DM-i model. If BYD does not play with the configuration, then the two models of 226,800 and 236,800 are likely to be the models that mainly contribute to sales.
BYD Han's sales are mainly supported by young people, BYD should understand the truth of sincerity for sincerity, and young people earn money is not easy, most of them are the first car in life, can not be because young people are impulsive, on the configuration of the trap, such an act, is tantamount to and sales can not go.
As the two most concerned products in the B-class car, the Mondeo 2022 EcoBoost 245 luxury type pre-priced 179,800 yuan, and the Han 2022 DM-i 121KM premium type pre-priced 236,800 yuan. In terms of powertrain, the power of the Mondeo 2.0T is not lost at all to BYD Han, and BYD Han's pure electric endurance is only 121km, which is easily affected by the weather in the north, and the price difference between the two is 57,000 yuan.
In appearance, the Mondeo Central Net is equipped with an active closed grille, although it is not as aggressive as Bydy Han, but in terms of youth and sports, Mondeo does not suffer. On the contrary, because Mondeo is a fuel vehicle, it has a mature and stable atmosphere of B-class cars, which has become the choice of many home users.
In terms of interior technology configuration, Mondeo is rarely equipped with a 1.1-meter giant screen that does not belong to this level. Whenever a new car is listed, the major car companies say that it is a product with full sincerity, but compared with Mondeo, it can be said that it is a small witch. It's safe to say that there's no product that's as sincere as Mondeo.
More than once, we have summarized and analyzed the highlights of the new Mondeo, that is, the body, the wheelbase is extended, the technology configuration is amazing, the power is unambiguous, and the price is straight into the hinterland. Many people consider B-class cars, on the one hand, consider practicality, to be suitable for families, to put it bluntly, it is cost-effective.
Imagine that less than 200,000 can start a product with good appearance, power, performance, and configuration, who will spend more money or even more than 300,000 to consider a domestic car. Here to state, it is not to look down on domestic models, but in this price range, BYD can not support its brand power.
Insufficient brand power, and inflated prices, vague configuration differentiation, coincided with the emergence of Mondeo. Therefore, we can't blame the competitors for being too powerful, we can only blame BYD for being too arrogant.
Conclusion: For many people, the first element of 200,000 yuan to buy a car is to be pragmatic, and on this basis, we will choose a more cost-effective model. The BYD Han DM series, in the first step, dissuaded many people, breaking through the price of 300,000 yuan, and many consumers said that they could not afford to spend. Perhaps many people think that a Han DM-p can buy two Mondeo is a bit of an exaggeration, but there is an undeniable fact that Ford has indeed lowered its posture and showed sincerity, and BYD gives people the feeling of floating.