With the rapid development of the mainland's economy, the mainland has become the world's largest luxury car consumer market, and the growth rate is much higher than that of other countries. The reason why luxury car sales have increased is partly because people's incomes have increased and their living standards have been pursued higher. Secondly, the people's love for luxury cars is not as good as other countries. Luxury cars not only bring more fun, but also a sense of vanity. This is also not as good as ordinary brands. But what kind of car can be said to be a premium car? How to measure a real luxury car, not only to the price of the only standard, the brand's historical precipitation, brand effect, word of mouth, etc. are also particularly important. Among them are some "luxury car" brands and models. That's a fake premium car. It is very ordinary in foreign countries, has no value, and is very popular after coming to China, very popular with Chinese, and has become a luxury car. And the domestic price is several times higher than that of foreign countries. What are the models? Let's take stock.
The first is tesla Tesla tesla should belong to what class of car? Is it a luxury brand? There has been controversy about this topic, and as I said before, to see whether a brand is a luxury brand, you can't just refer to the price, but you have to look at the historical basis of the brand. But whether from the brand history or price point of view, Tesla obviously does not meet the standards of luxury cars. First of all, Tesla, founded in 2003, has a short history of car manufacturing. Secondly, from the price point of view, more than 200,000 entry-level cars, in the field of new energy vehicles, this price is not expensive at all, and the decoration materials and design do not have a luxurious atmosphere. But why do people like to position Tesla as a luxury brand? This has to do with Tesla's pricing when it first entered the domestic market. The first Tesla model to enter China, the Model X, cost $1 million. At that time, the person who could buy a Tesla was either rich or expensive, and his riders called him "the first person to eat crabs." In addition, Tesla is a rare overseas brand among new energy vehicle brands, and many people think that it is more advanced than domestic brands. From the very beginning, Tesla has branded the attribute of "luxury car" in the hearts of the people
Second item: Jeep Speaking of the Jeep brand, many people first think of SUVs and off-road vehicles, which is true. The term Jeep comes from the Jeep brand, which shows how important Jeep's position in the off-road industry is. All of Jeep's models are off-road vehicles or SUVs. For example, the compact SUV Freeman, the King of Off-Road, the Savage Man, etc. Jeep has established a joint venture with GAC to produce Freeman, Guide, Grand Commander and other models, but the price is not low at all, not yet imported Marchkiman and Grand Cherokee, so Jeep has always been recognized as a "luxury car" by the people, but Jeep in the United States is only a civilian scooter brand, and the price of many cars is starting from 20,000 US dollars. The positioning of Jeep is an off-road vehicle, the details of the car are relatively "extensive", and the decoration materials are mainly based on hard plastics with strong practicality, as for comfort and luxury, there is still a distance from the traditional luxury brand.
The third: Mercedes-Benz Smart Smart is a small light scooter owned by Mercedes-Benz, which is also priced at more than 100,000. This car alone depends on the price, whether it is a domestic price or a foreign price can not reach the standard of luxury cars, why do so many people characterize it as a luxury car? The reason is that because it is a Mercedes-Benz brand, it is sold in a Mercedes-Benz 4S store, so it has a "high above" feeling. However, from the perspective of price and workmanship, materials, etc., Mercedes-Benz Smart is a hitchhiker for the people, and there is no "face" on the road, hoping that friends who buy luxury cars can recognize this.
Fourth: Land Rover, no matter what people think of Land Rover, always have to know a fact. Today's Land Rover is no longer what it used to be, and strictly speaking, Land Rover is no longer a luxury car brand. Although Land Rover is a brand born in the United Kingdom, but the brand development history is extremely bumpy, first due to poor management on the verge of bankruptcy resellEd, and then in the hands of Ford has also been a loss, sold to the Indian Tata Group, strictly speaking is already an Indian brand It is worth mentioning that the Indian Tata Group returned to the Chinese market again after packaging and publicizing Land Rover, achieved great success in an instant, and can also make China the largest seller of Land Rover, with Mercedes-Benz, BMW, Audi together into luxury cars. But foreign Land Rover sales are particularly common, even the birthplace of the United Kingdom Land Rover sales are particularly low, in recent years Land Rover quality and workmanship problems emerge in an endless stream, in the strict sense, Land Rover only the price meets the standards of luxury cars, and from other standards, it is not a luxury car.
Fifth: Ford Mustang American muscle sports car originator Ford Mustang, has always been regarded as a "luxury car" by the national, the price is also starting at $400,000, but in fact, the price of The Ford Mustang in the United States is not high, everywhere on the street, becoming an American In fact, Ford itself is not a luxury brand, and the Mustang is not a luxury sub-brand of Ford, but a model of a sports car. In fact, the Ford Mustang has a higher price in China, which has nothing to do with its "import" attribute. Now this model is only produced in the United States, the long transportation distance increases the transportation cost, plus tariffs, etc., the Mustang has a "luxury car" attribute, and the high price can only be a summary of the "toy" of the rich: this time, it summarizes 5 "fake high-end car" brands that are popular in the Chinese. Which one do you disagree with? There are other things you want to say and add to the brand. Please leave a message below. I drive to know life. See you in the next issue.