China is one of the most populous countries in the world, with a huge automotive consumption market and booming spending power. Some third-rate car brands that do not sell well in foreign countries have become pseudo-luxury cars after entering The package is slightly.
Today we will take stock of several car brands that have failed in foreign sales and exploded in sales after entering China to see if everyone understands it.
First, Land Rover.
Land Rover's development abroad has not been smooth, and the car brand with British royal pedigree has changed hands several times, and finally sold by Ford to the Indian Tata Group. One of the most successful things that India's Tata Group has done is to introduce Land Rover to the Chinese automotive market.
Land Rover became popular overnight after entering China, and mainland tycoons and upstarts fell in love with Land Rover. The reason why Land Rover can become popular is very simple, strong power, fashionable appearance, rich configuration makes him among the first-line luxury car camp.
Land Rover had a period of peak in China, when Land Rover cars were difficult to find, and even if they raised the car at a higher price, they would sell out of stock. At that time, the brand influence of Land Rover Automobile was even greater than that of Mercedes-Benz BMW. Now that Land Rover's brand influence is much worse than before, Chinese consumers have finally realized that Land Rover is a pseudo-luxury car.
Second, Maserati.
Maserati's popularity in China is incredible, and some people think that Maserati can become the top luxury car in the minds of Chinese consumers, which is related to some Internet celebrities. At that time, many Internet celebrities were proud of Maserati, and under the influence of the influence of the influence of the Influencer effect, Maserati's brand aura was deeply rooted in the hearts of the people.
Now that domestic consumers are becoming more and more sober, Maserati is indeed a luxury car brand, but it is only a third-rate player in the luxury car camp. Maserati's brand influence, product line and brand strength are far inferior to Porsche.
Third, Buick cars.
Buick is an American brand that is very common on the streets of the United States. I don't know since when, Buick cars were put on the hat of American luxury cars, and the price of Buick cars was speculated higher and higher that year, and even there was a price increase. In recent years, domestic consumers have tended to calm down, and the price of Buick cars has gradually declined.
Fourth, Chrysler.
Chrysler is regarded as a luxury car entirely because of the shape, Chrysler's car shape is very atmospheric and fashionable appearance, huge aura, so that more than 300,000 Chrysler has the visual effect of a million luxury cars. At that time, there were also some stars who liked Chrysler and thought that Chrysler was a niche luxury car.
Now domestic consumers are gradually realizing that Chrysler is a niche brand, the product line is relatively single, the retention rate of the car is not proportional to the zero integral ratio, and Chrysler is not a good car at all. Chrysler is not a luxury car at all.
Editor's Comments:
Chinese consumers have a special psychology when buying cars, believing that foreign brands of cars are more luxurious and more face-saving. The above several automobile brands in foreign sales are general, not luxury cars at all, but after entering the country with a little packaging, it has become an imported luxury car.
I hope that domestic consumers will be more rational when buying a car, and some foreign brand cars look high-end, but in fact, the strength is average. The car maintenance cost of foreign niche platforms is very expensive, and the retention rate of cars is relatively low. Some car owners buy luxury cars of foreign niche brands for the sake of face, and they are likely to regret it when selling the car.
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