Mainland China is the world's largest automobile consumer market, more than 30 years ago, there were car companies have successively settled in China, in the Chinese auto market to exert their fists. Many Chinese people have a wrong perception when buying a car, thinking that foreign brand cars must be better than domestic cars, and these Chinese people look at the performance of the car when they buy a car, but the logo.
In fact, foreign brand cars are not necessarily stronger than domestic cars, some small brands from abroad have become foreign big-name car companies with a little packaging, today we come to inventory a few flashy foreign car brands, they are called pseudo luxury cars.
First, Land Rover.
Land Rover has not been in China for a long time, but it is deeply loved by mainland tycoons and upstarts. Land Rover's models are all SUVs, tall and handsome, with a muscular tough guy trait.
When Land Rover First Entered China, there was often a phenomenon of price increases, and since Land Rover and Chery cooperated to launch domestic cars, the price of domestic Land Rover plummeted, and now it has dropped to 300,000 and no one wants it. Land Rover's reputation in the minds of the Chinese people is not good, and the problem of transmission stalls and brake failures is frequent, and sales are affected.
Second, Jaguar cars.
Jaguar and Land Rover are originally a brand, and the time when the two car companies entered the country almost had a highlight moment in the domestic auto market. Unfortunately, land rover and Jaguar are like brothers and sisters, and when Land Rover's reputation collapsed completely, jaguar car sales were also affected.
Third, Maserati.
Many Chinese car owners have heard that the Maserati brand is because of Internet celebrities, Maserati is a car brand from Italy, it does not have a great brand influence abroad, but after entering the country, the status has been promoted to the same as Porsche.
Maserati does not have many models on sale in China, and its strength is far less than that of Porsche. After buying a Maserati, some car owners find that this luxury car is not as powerful as BMW, the retention rate is not as good as Porsche, and they regret it after buying the car.
Fourth, Borgward Cars.
Two years ago, the advertising of Borgward Automobile was overwhelming, and many people should have heard the classic advertising slogan of Borgward Automobile: "Expensive can be good to be expensive." "Although Borgward Automobile also has a strong car-making heritage, Borgward Automobile has not had many products in recent decades.
Now Borgward wants to make a comeback again, and although advertising is overwhelming and marketing is doing well, sales are not satisfactory. It is a pity that the bx5 launched by Borgward was discontinued just one year after its launch, and the sales of the bx7 were also very low.
Fifth, Chrysler.
Chrysler is an American brand, Chrysler's cars have a high value, a luxurious temperament, giving people a luxury car feeling. In fact, Chrysler is not the luxury car we imagine, the price of foreign Chrysler is similar to that of Buick, and Chrysler needs to be taxed after entering the country, so the price is slightly higher.
Editor's Comments:
The above 5 car brands do not have a special brand aura in foreign countries, just ordinary car companies, but after entering the country, they have become luxury cars with a little packaging. Now domestic consumers are becoming more and more rational, so that after everyone can see the true face of these 5 brands, they will no longer be confused by their appearance.
I hope that when you buy a car, you will know more about the price, performance and configuration of the car, and don't always be attracted by the logo and brand aura.
The pictures in this article are from the Internet, if there is infringement, please contact to delete