To share with you a case of an unmarried fan who wants to buy a muscle car. Americans love muscle cars, and they often appear in movies. To say that the American muscle car representative model, many people immediately think of the Ford Mustang, Chevrolet Camaro, Dodge Challenger, these three cars in the United States sales are very good, to Chevrolet Camaro for example, from 1967 to 2021, sales in the United States alone reached more than 5.5 million, the average annual sales of more than 100,000 vehicles, plus The Ford Mustang and the Challenger, selling hundreds of thousands of vehicles a year is no problem, although sales in the United States are high, but sales in China are not good.
Taking Chevrolet Camaro as an example, the data shows: from 2017 to 2021, Chevrolet Camaro's sales in Chinese mainland are 1814 vehicles, mainly concentrated in 2017-2019, 976 in 2017, 520 in 2018, 316 in 2019, only 2 in 2020, and then hang up retail, hanging zero is because of the suspension of sales, in fact, the introduction of sales is not high, there is that money is not as good as selling other models, the Chinese people are not cold to muscle cars.
Muscle cars are sold high in the United States because they are cheap, and you can buy them for $26,195, which translates to 166,000 yuan, but after importing them into China, it is different.
Chevrolet Camaro's guidance price in China ranges from 399,900 to 499,800, which means that even if you buy a minimum, the landing price will be more than 400,000. More than 400,000 cars are ceiling models for the vast majority of families. Don't always feel that there are many BBA E56 on the street, if according to the proportion, more than 80% of the cars on the street are within 400,000, and this is still a conservative number, even if there is a budget of 400,000, most people will not choose muscle cars.
The power of the muscle car is relatively strong, Take the 2017 Chevrolet Camaro 2.0T as an example, 275 horsepower, 100 km acceleration within 6 seconds, this acceleration performance and supercar can not be compared, but much stronger than the general car, performance and appearance is quite OK, but this car sits less people, although it is 2 doors and 4 seats, but the back seat is too crowded, more than 400,000, you can buy a large space luxury brand, domestic people who buy muscle cars, most of the economy is not independent, buying a car requires the strong support of the family, it is more difficult to let the family support. A few days ago, an unmarried netizen wanted to buy a muscle car, his father did not understand what a muscle car, he felt that the family car should also be changed, buy a new car or say daughter-in-law, when he saw the back row on the mobile phone, he directly vetoed it. What families don't know? There is no stage of getting rich to 400,000 to buy this car, in fact, it is also true, two generations of people spend money to buy a car, where do you let the major shareholders sit?
In the eyes of the fathers, this car is not practical at all, in addition to the appearance of the wind, the other is useless, let the father pay 400,000 to buy BBA E56 they may be very happy to agree, if they let them pay 400,000 to buy a muscle car, it is estimated that the mouth is going to be broken, and may not agree. Want to buy can only rely on their own money to buy, no way, who called you not economically independent? If one day you become financially independent, you may not be able to look at muscle cars at that time. Muscle car: This kind of car is bought to play, not bought to use, so it is particularly niche in China.