With the trend of high-end in China's consumer market in recent years, more and more brands have begun to pay attention to the product layout in this field, for example, GM China has made plans to introduce more imported models last year.
Recently, some media reported that GM China is already establishing sales channels other than SAIC-GM for imported models, and the sales channel may be a direct sales model, which means that this is a completely independent business department and enjoys a high degree of autonomy.
In response to this, GM China has also confirmed, and said that it will indeed set up a high-end import business to introduce products that have not yet entered the Chinese market, and stressed that "this business only belongs to GM China."
Although the official has not yet disclosed which models will be introduced, it is worth speculating about the possibility of the introduction of the following models.
Thanks to the early introduction of high-performance models by BBA brands, these brands have been able to establish this market segment earlier. In order to grab the market share of these models, GM China may introduce these models, after all, potential customers who are willing to choose performance cars are more pursuing the car experience.
Moreover, from the performance of Cadillac CT4-V and Cadillac CT5-V, the 3.6L twin-turbo V6 engine (CT4-V) and the 6.2L supercharged V8 engine (CT5-V) are all performances with "hanging" competitors of the same level.
As the most transformative model of GM China, the "Pure Electric Hummer" has successfully transformed from a model known as "Oil Tiger" to an electric vehicle, which will inevitably become an important model introduced by GM China. After all, the current era of electrification is already prevalent, and the introduction of this model will undoubtedly serve as a representative of GM's transformation electrification in China.
According to relevant sources, after GM China launched the import car business, the first imported model is likely to be the GMC pure electric Hummer (including pickup trucks and SUVs).
With the popularity of the famous movie "Transformers", GM China introduced the Camaro in 2011, or in order to make the model play a promotional effect, Chevrolet also launched the Cruze Special Edition with the help of the "Bumblebee (Camaro)" in "Transformers".
Unfortunately, with the passage of time, the Chevrolet Camaro was discontinued in 2017, and now that the import business has started again, it is not excluded that the car is expected to return to enrich the product formation.
As we all know, Corvette is one of the flagship sports cars under General Motors, and also represents the highest crystallization of General Motors products, but throughout the domestic supercar brands, GM does not have a model of this market segment.
Moreover, the introduction of more imported models is not for the sake of volume, but more for the sake of raising the brand image, so it is also reasonable to introduce such a flagship model. It is worth mentioning that GM China also exhibited this model at the third CIIE (China International Import Expo) held in China, does it mean that there is a possibility of introduction?
Also on display at the 3rd CIIE includes the above four full-size SUVs, of which the Chevrolet Tahoe Z71 is a Chevrolet Suburban "short-shaft version" and will be exhibited at the 2021 Shanghai Auto Show.
When more luxury brands continue to launch full-size SUVs in China, it undoubtedly proves that there will be more markets for such models in the future.
Although the pickup truck model has performed average in China, even Ford China has adopted the F-150 as an official import model, and as the "old rival" of the car, chevrolet Silverado Trail Boss may be introduced in China to compete with the former.
In addition, the car was also exhibited at the Fourth China Expo, which also means that there is a possibility of the introduction of new cars.
Although GM's current market share in China is still very large, but compared with the heyday has appeared a significant gap, so the significance of regaining China's consumer market share is very large for GM, not to mention that GM's most important and largest proportion of the market is china and the United States.
It is undeniable that most brands of imported models in the Chinese market are worse than the local market, but the brand still insists on introducing these niche models, in addition to enriching the car purchase needs of a small number of consumer groups, but also in order to make more imported models achieve price transparency, but more to enhance the brand image and let the localization models achieve value improvement.
Netizen 1: Chevrolet no longer has to swallow and give way to Buick, Buick can't get an imported car at all!
Netizen 2: This is good news, the second channel dealer is too dark, I hope that the price of direct sales is close to the people.
Netizen 3: I only pay attention to whether CT4-V and CT5-V can come in!
Netizen 4: Can GM let go! Bring in all the good models?
Netizen 5: To put it bluntly, the official only wants to sell electric vehicles in an imported way!