Just two days ago (March 8), it was reported that GM China plans to set up a high-end import business to introduce models that have not yet entered the Chinese market, and this business belongs only to GM China, not Shanghai GM.
The news was subsequently confirmed by GM China, but said there was no more information to disclose at this time. It is worth mentioning that the business does not rely on the original dealer channel, but may be changed to a direct operation model. Now many new forces car manufacturing enterprises basically adopt this model, new energy city exhibition halls, shopping mall direct stores, etc. are the manufacturer's direct stores. Some traditional car manufacturers, including Xiang Volkswagen, also sell their new energy vehicles through the direct operation model.
Simply put, the so-called direct sales model is a direct sales store established by the brand itself, skipping the link of the dealer and directly facing the consumer. Such a model means that the price of the product can be lower and more transparent, there is no pressure on the warehouse, various processes are more standardized, and at the same time, the sales and after-sales and other aspects have absolute control, and the brand image and product services can be better managed.
For example, Tesla, as the first car company to use the direct operation model to operate after-sales, its after-sales maintenance parts and mechanical and electrical maintenance prices have achieved national unification, and the price list of commonly used parts has been disclosed to the public. In this way, to a certain extent, the chaos of the after-sales black curtain of the traditional 4S store is eliminated, and it is more and more favored, at least it will not be like the black box operation of some 4S stores, and many car owners always have the feeling of being knifed when they come out of the store.
Of course, the direct operation model is not without shortcomings, especially for manufacturers, the financial pressure of the brand side will become very large, and it is difficult to roll out channels in a short period of time. Like the 4S store model, manufacturers can wholesale the car to the dealer, so that the dealer can bear the inventory pressure and capital cost.
Now everyone is talking about user experience, in comparison, the user experience of the direct operation model is of course better than the traditional sales model in the past, and we consumers will care about what channel pressure and financial pressure the manufacturer bears, no care!
Therefore, it is not difficult to understand that more and more manufacturers are following suit and launching a direct sales model, after all, the user has the world. Especially in today's American and Korean cars, which are gradually losing their advantages in product strength and price system, the coexistence of direct operation and traditional 4S is a relatively reasonable combination. It can not only not destroy the interests of traditional marketing channels, avoid causing dissatisfaction among dealers, but also introduce some high-end imported cars or launch new energy vehicles through the direct operation model, and form a better complement with existing models.
Moreover, whether it is an American car or a Korean car, there are indeed many good cars that our domestic consumers want.
In recent years, GM's life is not good, from Buick to Cadillac, have lost the appeal of the past brand sales, a sharp price reduction to maintain market share is a helpless move, in today's full electrification, although GM launched cadillac lyriq, but it seems that there is no big move. The introduction of richer and better products has become a shot of tonic prepared by GM in the domestic market.
Looking at the current online uploads, GMC Yukon Denali, Chevrolet Tahoe Z71 and Suburban, including Cadillac's models, and even the Corvette C8, have plans to be introduced to the Chinese market. Another gossip said that the resurrected electric Hummer will become the first model to be introduced into The country under the direct operation mode.
Coincidentally, there is also news that Hyundai will introduce a direct-operated model to sell Hyundai's imported models. With the double decline of Hyundai's domestic business and brand power, Hyundai's competitiveness in the domestic market is also far less than before, and there has only been one Parristi model for a long time.
But in fact, Hyundai has mixed up in the overseas sports model market in the past two years, and the N department has completely opened the sign. In addition to the first two years of Phase N won the best model of the foreign media, this year Elantra N also held a test drive in China, if the future Hyundai N models can be introduced into the country through the direct operation model, perhaps can be based on the sports market, reawaken the appeal of modern brands.
With the development of the new energy field and the rise of independent brands, American and Korean cars have been greatly impacted, in the case of multiple factors, actively adjust the strategy, introduce more competitive products, accelerate product transformation, and actively seek living space, perhaps, is the only opportunity for the United States and South Korea to reshape the glory of the past.