The time came to the beginning of April, due to the use of direct model of car companies, statistics are more convenient, everyone has long announced their own delivery data, Lantu Automobile is one of them. According to the data, Lantu Automobile delivered a total of 1,400 units in March, an increase of 89% month-on-month, and the cumulative delivery volume reached 10,484 units. Although the total amount is not very large, but after all, it is a "newcomer", only began to deliver for 8 months, compared with the former "Wei Xiaoli", now Lantu's delivery volume is also available.
Like the ideal, Lantu currently only has a model of Lantu FREE on sale, and the initial delivery of "Wei Xiaoli" is actually similar to That of Lantu, and the delivery growth law of their first model is basically to reach the level of 10,000-13,000 units in 8 months, that is to say, by the end of March, the cumulative delivery of Lantu Automobile has reached 10,484 units, which has reached the mainstream level of new car-making forces. And from the average price of bicycles, the average price of Lantu has come to 338,600, although it is a little far from Weilai's 413,800, but it also exceeds the ideal and Xiaopeng, so in the high-end electric vehicle market, the price is not the key factor that determines whether the user places an order, and it depends on the product experience.
It is worth mentioning that in March, Landu Automobile obtained the result of 1400 units of delivery, which was still produced under the influence of the epidemic, when the supply chain and delivery volume of Lando FREE were facing great challenges. In other words, without the impact of the epidemic, Landu FREE's sales performance in March may be much higher. Of course, at present, Lantu officials have been making every effort to ensure supply, and gradually restored the delivery capacity.
It is understood that as of March 31, Lantu Automobile has opened direct stores in 25 cities across the country, the cumulative number of Lantu space has reached 55, and the average monthly single store sales have reached 30 vehicles, if converted according to the store situation, it is basically equivalent to the sales performance of Weilai and Xiaopeng single stores. This also shows that with the opening of sales channels in the later period and the continuous improvement of the service network, the sales performance of Lantu will continue to grow.
In addition to the growing sales network, the performance of Lando FREE itself is also the key to driving sales growth. The owner of the car hit the "performance level intelligent electric SUV", the size positioning is medium and large SUV, but and the ideal ONE positioning is not the same, the car uses a large five-seat configuration, and provides two power modes of extender and pure electricity to choose from, the audience range is significantly wider. Recently affected by the rise in the price of battery raw materials, Landu FREE also joined the price increase army of the new energy market, but Landu officially only announced that the price of pure electric models was raised by 10,000 yuan, and the price of the extended range model remained unchanged for the time being, and the price change only took effect on May 1. It can be predicted that the sales performance of Lantu in April will have a lot of increase.
At the same time, Lantu Automobile's second mass production model is also on the agenda, this car is last year's Guangzhou Auto Show unveiled Lantu Dreamer, the car is the industry's first luxury electric flagship MPV, with excellent design and luxury product performance, Lantu Dreamer has been recognized by some key opinion users, if the price is right, may be able to change the domestic luxury MPV market pattern. At present, Lantu officially announced that Lantu Dreamer will officially open pre-sale on April 7, and the addition of new models is also conducive to the growth of Lantu's overall sales.
In short, Lantu is backed by traditional car companies with more than 50 years of manufacturing experience, but it adopts a direct sales method, so it should be regarded as a "new strength of car manufacturing" to be precise, both the technology and resources of traditional car companies, and the new concept of new forces. Specific to the product, whether it is Landu FREE or Dreamer, the current exposed product strength is more competitive. With the opening of the pre-sale of Dreamer and the continuous expansion of Lantu's sales network, it is foreseeable that Lantu's future market prospects can be expected.