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On March 23, that is, this morning, Ideal Auto officially announced a price increase. This means that after the price increases of Tesla, WM Motors, Geometric Cars, Zero-run Cars, Chery New Energy, etc., Ideal Auto has also joined the camp of a new round of new energy vehicle price increases.
Ideal ONE
The price increase exceeded 10,000 yuan, and ideal cars joined the camp of new energy vehicle price increases
According to the official news of Ideal Car, from 00:00 on April 1, 2022, Ideal Car will adjust the price of Ideal ONE.
Prior to this, users who paid deposits through the Ideal Car APP, ideal car official website, and ideal car retail center will not be affected by this price adjustment.
The official news of Ideal Auto shows that after the adjustment, the national unified retail price of Ideal ONE will rise from the current 338,000 yuan to 349,800 yuan.
Ideal Car officially announced a price increase
Judging from the increase this time, the official price of the ideal ONE has been raised by 11800 yuan. It should be said that the magnitude of this upward adjustment is not low. However, compared with the previous zero-run car up to 20,000-30,000 yuan of increase, the ideal ONE price increase is not the highest.
As for the reason for the price increase, Ideal Auto pointed out in the news of this price increase that it was "affected by the continuous sharp rise in upstream raw materials". This, it should be said, is not in doubt.
After the continuous heat of new energy vehicles in 2021, the price of battery raw materials such as aluminum and lithium has been raised by a very surprising range, resulting in an increase in the operating costs of new energy vehicles.
In fact, in March 2021, at least 20 or so car companies have announced price increases for their new energy vehicles. As for the reasons, most of them are closely related to the "continuous sharp rise in raw material prices".
However, I believe that the price of new energy vehicles has risen, in addition to the "sharp rise in the price of upstream raw materials", the shortage of chips, the tight supply of parts, and the rise in demand for new energy vehicles are also important reasons. Even the "fuel anxiety" caused by today's "continuous rise in fuel prices" is also the reason for the price increase of new energy vehicles.
Ideal car
Take ideal car, for example, at present, it only has one car for sale under the ideal ONE. However, in terms of sales, the performance of this car is very strong.
According to the official data released by Ideal Auto, in February 2022, the monthly delivery volume of Ideal Cars was 8414 units, up 265.8% year-on-year. Such a strong sales demand may also be one of the reasons for the price increase of the ideal car.
After all, if there is not enough market demand, even if the price of upstream materials increases, it will not have any impact on enterprises. Therefore, the current price increase of new energy vehicles is not surprising.
The price of new energy vehicles is rising
Don't be taken with rhythm: the rise in raw materials and the price increase of new energy vehicles have attracted the attention of industry organizations and relevant departments
So, the question is, is it normal for the price of upstream raw materials to rise? Or, how long can this price increase continue? After all, the increase in the price of raw materials is not only related to consumers to "take out more money" to buy new energy vehicles, but also to a certain extent affects the country's strategy of promoting the development of new energy vehicles.
However, the current price increase of new energy vehicles caused by the price increase of raw materials has attracted the attention of automotive industry organizations and relevant departments. Perhaps, this will curb the current "price increase momentum" to a certain extent, triggering a more healthy development of the industry.
Zero run C11 rose 20,000-30,000 yuan
According to Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, in an interview, the current round of raw material prices have risen beyond the norm, and there are behaviors such as hoarding and deliberate price gouging, which have deviated from the normal supply and demand relationship and are non-ideal rises. This is related to the fact that the hype side creates abnormal competitive behavior in order to seize the last window period before the expansion of lithium production capacity.
At the same time, deliberately inflating the price of raw materials for power batteries will cause great damage to the new energy automobile industry that has been cultivated after more than ten years of efforts and is in the process of subsidy decline and gear shifting, thus affecting the stable and healthy development of the national strategic emerging industry of new energy vehicles, and will also affect the "double cycle" pattern currently being built, which is contrary to the national development strategy.
The rising price of new energy vehicles may eventually return to normal
Since the second half of 2021, the China Association of Automobile Manufacturers has included the price increase of raw materials into the monitoring horizon. Moreover, in the near future, more action has been stepped up and response proposals have been submitted to the relevant authorities.
Moreover, at present, the competent state departments have clearly stated that they will resolutely crack down on this unfair competition relationship.
In view of this, Cheyu World believes that it will be imperative for the industry to return to rationality. Therefore, at present, there are friends who buy and exchange new energy vehicles, may wish to "wait", do not be "rhythmic".
This article states:
1. This article is the original article of cheyu world operation department, reviewed by Ling Qing, some of the pictures come from the network, and the data and related materials marked with the source are cited. Cheyu World Original Copyright, please indicate the source and author when reprinting. Love the car, come to the car world, your exclusive choice.
2. The price increase data involved in this article comes from the official car company, for reference only; the price increase of raw materials has attracted attention and should return to rational news, which comes from the China Automobile Association.