The February car sales inventory arrived as scheduled. This time, we still mainly take stock of the TOP15 released by the sales of the association. In fact, sometimes we buy a car will always be entangled in some models, do not know what to buy, the sales list is a fairly good reference. Buying a car with the trend, for us personally, will never be too much of a loss. However, after listening to my analysis, will this kind of thinking change in the end?
From the current sales rankings released by the Association, we can find that the vast majority of the year-on-year decline is not as good as the same period last year. In addition, February has elements of the Spring Festival holiday, which is itself the low season for sales. Combined, passenger car sales in February fell back from January, but March will return to normal.
TOP1: Dongfeng Nissan Xuanyi
February sales: 28,519 units, down 0.4% y/y
The demand for online ride-hailing is high, and the sales volume in February has fallen sharply month-on-month, which may be that the scheduling has been adjusted and is an active modification. However, under this premise, Xuan Yi is still the first, and the strength is here, no way.
TOP2: SAIC VOLKSWAGEN LANGYI
February sales of 26,707 units, down 8.3% year-on-year
There are similarities with Xuanyi, that is, the scheduling has not been so much, but it is still very serious year-on-year decline, and it has also fallen back month-on-month, but there is no Xuanyi much, so the gap between February and Xuanyi has narrowed. It is worth mentioning that Xuanyi and Langyi now have many terminal discounts, and the main sales models are old products of the previous generation.
TOP3: Wuling Hongguang MINIEV
February sales: 26,116 units, up 50.8% y/y
Electric sales a brother, this seems to have no need for us to explain too much. It is cheap and easy to sell, and it can be licensed and legally on the road. And the output has lasted for a long time, maintaining a year-on-year increase of 50.8%, and it is also a product that pure electric vehicles can reach the TOP3 position. However, with the increase in the price of raw materials, in fact, Wuling is also looking for a way out, such as the hongguang MINIEV GAMEBOY version that just came out.
TOP4: BYD Qin family
February sales: 24,501 units, up 1289.7% y/y
The sales rally of the BYD Qin family in January was already very obvious, and this time it continued the strength of January. It should be noted that the production capacity of BYD Qin PLUS DM-i is still unable to keep up with sales, and there is a backlog of many orders. This year is a test for BYD's production line. In addition, BYD also announced that the price of its models will increase by 3,000-6,000 yuan, and bydir's new energy vehicles under the Qin will also be affected, and consumers who want to buy BYD may also reconsider.
TOP5: FAW Toyota Corolla
February sales: 15,595 units, down 30.7% year-on-year
Corolla's monthly sales are basically between 15,000 and 25,000 units. Probably affected by the hot sales of chips and other models, Corolla's sales in February fell a lot year-on-year. It is possible that due to the lack of cores, FAW Toyota's chips are more inclined to some marketable models, and there are fewer entry-level compact car products such as the Corolla. That doesn't mean Corolla's sales aren't good.
TOP6: GAC Toyota Camry
February sales: 14,228 units, up 64.0% y/y
In the past two years, the sales of Mid-size cars and SUVs under The two fields have greatly improved, and the Camry is one of the representatives. Under the influence of February is the Spring Festival month, Camry's sales increased by 64% year-on-year, which can be said to be very scary. However, Camry's sales in February still fell back compared with January, which may also be affected by the holiday.
TOP7: GUANGQI Honda Accord
February sales: 13,816 units, up 48.7% y/y
Accord and Camry have always been the sales kings of the joint venture mid-size car at this stage, but the performance has not been better than the Camry. In fact, the Entry Threshold of the Accord is lower than that of the Camry, but why the sales can not fight the Camry, the factors during this period we analyze, on the one hand, Toyota's brand power, on the other hand, the Accord's 1.5T engine, so that many consumers are a bit of a mutter. Of course, we do not rule out the problem of production capacity. At the same time, we can also see that in the medium-sized car market, the performance of Guangfeng and Hirommoto is much better than that of Yifeng and Dongben, but in the compact car, the performance of the north and south fields is reversed.
TOP8: SAIC-GM Buick Yinglang family
February sales: 12,925 units, down 30.6% y/y
Buick Yinglang also fell a lot from the previous month, but it can still sell more than 10,000 units, and can reach the 8th position in the February sales list, relying on the Factron to change back to four cylinders, and maintain a substantial price reduction, as well as the Buick brand reputation. At the same time, the current Yinglang is not weaker than several other joint venture competitors in terms of comfort performance, which is also an important factor for Yinglang to be able to sell again.
TOP9: Geely Emgrand
February sales: 12,574 units, up 2.1% y/y
Emgrand launched the 4th generation model, and then launched the Emgrand L, sales continue to maintain more than 10,000 units, it can be said that there is no danger through this platform period. At the same time, Emgrand's product strength and configuration strength are also much higher than that of the joint venture competitor models. However, Emgrand's current preferential margin is obviously not as much as that of the same level of joint venture models. Therefore, in terms of price, Emgrand is actually almost on the same level as the Corolla, Sagitar, Xuanyi and other models. Under such a premise, Emgrand still has a certain gap in sales performance compared with the joint venture brand, but this gap has been narrowing.
TOP10: FAW-Volkswagen Sagittarius
February sales: 12,540 units, down 22.4% y/y
The first car on the FAW-Volkswagen side was actually Sagittarius, which was really unexpected. In the past few years, FAW-Volkswagen's sales may be more of a good one, and there have been certain changes between the two in the past two years. At the same time, it should be noted that although Sagitar can be on the list, sales are still down 22.4% year-on-year, which is still relatively large, and in January, Sagitar is ranked third in car sales, and the decline in February is still more.
TOP11: FAW Toyota Asia Dragon
February sales: 11,236 units, up 34.5% y/y
Japanese cars, especially family-class models, have maintained a high year-on-year growth rate from 2021 to this year. We can also clearly feel from the sales volume that toyota's sales growth is really very strong, not only a number of models on the list, but also sales have maintained a high year-on-year growth rate. On the one hand, it is because Toyota cars maintain value, and on the other hand, it is also because Toyota's strong supply chain management capabilities ensure production capacity.
TOP12: Dongfeng Nissan Tianlai
February sales: 10,268 units, up 37.2% y/y
Although Tianlai only bought a little more than 10,000 units in February, it also had a high growth rate of 37.2% year-on-year. At the same time, we can also see that the car market in February is indeed not very prosperous, and the products in the early 10,000 units can already be ranked within the TOP15. I think a large part of the reason why Tianlai can sell well is that it is both fuel-efficient and a perfect fit for the ride-hailing market. Otherwise in this day and age, I don't think there are still a lot of people who are willing to choose a natural sound in the field of mid-size cars. Of course, there must be such people.
TOP13: BMW Brilliance 3 Series
February sales: 10,185 units, down 1.2% y/y
The BMW 3 Series can be on the list and can be ranked 13th, which also proves that it is in front of the Mercedes-Benz C-Class and Audi A4L. Compared with the above two models, on the one hand, the BMW 3 Series currently on sale has two versions of long shaft and standard shaft, which is more flexible than Mercedes-Benz C and Audi A4L. On top of that, the BMW 3 Series offers a 2.0T engine with an 8AT gearbox, which from this point of view has fewer slots than the 1.5T engine of the Mercedes-Benz C and the dual-clutch transmission of the Audi A4. Or maybe that's why the 3 Series sold better.
TOP14: FAW-Volkswagen Bora
February sales: 10,004 units, down 42.9% year-on-year
Bora can be on the list, has just been introduced, before the Bora sales are higher than Sagitar, but in February reversed, perhaps mainly because of chip supply and scheduling problems. It should be noted that Bora's sales fell by 42.9% year-on-year. It should be known that the two models of Bora and Sagitar are the two most popular models of FAW-Volkswagen, and in 2022, there has been a sharp decline year-on-year, which has also sounded a bell for FAW-Volkswagen.
TOP15: Chang'an Yidong family
February sales: 9,784 units, down 31.2% year-on-year
Changan Yidong is the most important model launched by Changan Automobile in the field of cars, with the characteristics of stable sales and long time on the market. Although sales in February were only 9,784 units, down 31.2% year-on-year, it is still a product that can be ranked on the list among domestic brands. In contrast, in the past two years, the more popular GAC Trumpchi Shadow Leopard, SAIC MG6 and other products, although the market is very loud, but the sales are still not lined up. This proves that in the field of cars, everyone is still more inclined to word of mouth, that is, to follow the trend of purchase. Consumers who want to try out early adopters don't seem to be very common.
Editor's Comments:
In fact, the vast majority of models we can see in the current car sales rankings, their real product competitiveness, especially some compact cars, a large part of which has to cope with the needs of the online ride-hailing market. Under this premise, all the people selected by the online car are fuel-saving, leathery and durable models, Xuanyi, BYD Qin is a very good proof, Langyi, Bora and so on. The most important thing is that you don't look at them as the so-called joint venture car is high-grade, in fact, the terminal discount is also quite high, at least more than 10,000 yuan.
Under such a premise, if we choose again when choosing a car, will we still choose these products selected by the online car in the TOP15? Do we still want personalization? Therefore, when choosing a car, the sales ranking can be referred to, but it must not be allowed to directly do our master. For many young consumers, the current domestic car is not a good choice. Changan UNI-V, GAC Trumpchi Shadow Leopard, including Geely Emgrand on the list, and Geely Xingrui, are some of the new choices for individuals to buy family cars.