In 1999, the Honda Accord was officially introduced into domestic production, and in that era, for the fathers, owning an Accord was a dream and a goal to strive for. Today, Accord has accompanied us all the way through 23 years, and more than 2.8 million car owners have realized their dreams. The 10th generation Accord has exceeded 700,000 sales, becoming a well-deserved king model in the mid-to-high-end sedan market.
With such excellent sales performance and excellent reputation accumulated over the years, the benchmark image of accord as a mid-to-high-end car has long been deeply rooted in the hearts of the people. So what exactly does this car rely on to gain consumer approval?
First, the excellent quality is well deserved
Over the years, Guangqi Honda Accord has always maintained excellent quality, which has been fully affirmed by the majority of consumers and has become the most reliable partner in the lives of countless car owners.
In September 2021, the authoritative quality evaluation agency J.D. Power released the "2021 China New Car Quality Research (IQS)", GUANGQI Honda topped the quality ranking of mainstream car brands, and the 10th generation Accord stood out among many models with its consistently excellent quality, and won the first place in the mid-size high-end sedan. It is worth noting that this is the third consecutive year that GAC Honda Accord has won this crown, which is the industry's full affirmation of the tenth generation of Accord.
Gac Honda Accord can achieve such excellent and solid results, and GUANGQI Honda's rigorous attitude to product quality is inseparable. Over the years, Guangqi Honda has been studying technology and sharpening quality in a down-to-earth manner, committed to the improvement and improvement of quality, and continuously polishing and improving all aspects of model development, trial production, and mass production. Truly from the perspective of consumers, with reliable quality and excellent products to let consumers use peace of mind, peace of mind. Its outstanding sales performance is the best interpretation of the quality and quality of GUANGQI Honda Accord products.
At the same time, in terms of retention rate, GUANGQI Honda Accord is also proud. In the 2021 "China Automobile Retention Rate Research Report", Guangqi Honda reached the industry-leading level in joint ventures and independent brands with a three-year average retention rate of 60.7%. Among them, the average retention rate of GUANGQI Honda Accord in three years has reached 60.9%, which is strongly suppressed by Tianlai, Maiten, Passat and other models of the same level.
With its excellent product quality stability, Accord is deeply loved by consumers and has gained an excellent reputation. Accord is more priced in the used car market and has a higher demand. This also reflects from the side that Accord has been fully recognized and trusted by users, and has become the best choice for young families to travel at home.
Second, user experience puts first
In the past two years, the automobile market competition has gradually entered a new stage of white-hot, and product quality and performance are no longer the only indicators that consumers pay attention to. If you want to improve consumer satisfaction, you must have more stringent requirements for services. In this regard, GUANGQI Honda Accord also made a deal.
In the "China Sales Service Satisfaction Study SM (SSI)" and the "China After-sales Service Satisfaction Study SM (CSI)" released by J.D.Power in 2021, GUANGQI Honda ranked first in two mainstream car brands in one fell swoop, becoming a double champion of sales service and after-sales service satisfaction.
Guangqi Honda has a deep understanding of the needs of consumers, adheres to the theme of "putting consumer satisfaction first", and uses all-round and full-cycle services to let consumers feel the joy brought by owning a Guangqi Honda model.
Guangqi Honda has continuously improved its management system, has a more comprehensive business coverage, and promotes strict standards that are unified nationwide. Guangqi Honda also uses digital tools to bring more efficient and convenient full-process services, but also does not forget to upgrade the hardware of special stores, strengthen sales talent training, and enhance consumer experience in stores. In addition, Guangqi Honda also provides consumers with professional services such as finance, insurance, and second-hand cars, so as to realize the whole cycle of consumer car purchase and car use. Make consumers more recognized by GUANGQI Honda, and can choose GAC Honda again in the future.
For the 10th generation Accord, when the Accord Rui Hybrid was launched, GUANGQI Honda provided a vehicle warranty of "three years or 100,000 kilometers" and a battery warranty of "ten years or 200,000 kilometers". The double high standard warranty policy is not only a high degree of confidence in Guangqi Honda's products, but also a commitment to quality to reassure consumers to buy and use with peace of mind.
It is precisely by relying on GUANGQI Honda's strong user service system and the perfect after-sales guarantee policy of the new Accord models that consumers can enjoy the warmth brought by the service from the beginning of the GUANGQI Honda store, and can continuously deepen their good feelings for the Accord and GAC Honda in all aspects of the whole process such as car viewing, testing, car pick-up, and after-sales maintenance. This further adds to the excellent reputation of GUANGQI Honda Accord and occupies an absolute advantage in the industry.
Third, consumer recognition makes Accord more popular
The good reputation and excellent sales accumulated over the years are enough to show that Accord has a high level and hard power at the product level. However, as post-90s young people gradually become the mainstream of consumption, consumer demand for model products is also escalating. How can the Accord remain at the forefront of its class?
The 10th generation accord pays more attention to rejuvenation and deeply analyzes the needs of young car owners. In the more than three years since its listing, the 10th generation of Accord has sold more than 700,000 vehicles, of which the proportion of post-90s car owners exceeds 54%, and on average, 1 post-90s car owner becomes an Accord owner every 6 minutes, which fully confirms the success of the rejuvenation strategy.
Guangqi Honda Accord understands that young people put technology first, have the courage to try cutting-edge, and have a natural thirst for speed.
To this end, the new Accord has brought two powertrains, SPORT TURBO and SPORT HYBRID. Among them, the SPORT TURBO fuel version model has a more "smart" control logic and further enhances the driving pleasure through the pleasant sound. With the blessing of the third-generation i-MMD dual-motor hybrid system, the SPORT HYBRID hybrid version has a more acute throttle response, more power, and more steering wheel deceleration paddles to bring a sporty driving experience. At the same time, the new Accord Hybrid can achieve a minimum fuel consumption of 4.2L per 100 kilometers under NEDC conditions, far ahead of its class.
Honda, which has always pursued power technology, has also given a stronger "heart" to the new Accord this time, catering to the consumption boom of young people.
In addition, Guangqi Honda also understands the unique tastes of young people, who look forward to resonating with the world's forefront through their own information tentacles, and are willing to share the refreshing and touching experience brought about by technological innovation.
To this end, the new Accord equipped with the Honda CONNECT 3.0 Intelligent Guide Interconnection System is just right for their needs. With the vision of "more surface interconnection", "more intimate assistant" and "smarter growth", the new Honda CONNECT 3.0 intelligent guidance interconnection system has achieved comprehensive upgrades in AI intelligent assistants, daily life interconnection, mobile phone remote control, and OTA online upgrades, providing new mobile value. It is also GAC Honda Accord that has become a game breaker in the entire joint venture camp, refreshing the "smart" image that should be a benchmark model.
Finally, as the pillar of the future of society, post-90s car owners are full of youth and vitality and eager for passion.
Guangqi Honda Accord also has Honda SENSING intelligent driver assistance system to escort them. In addition to the new TJA Traffic Congestion Assist System, the new Accord is also equipped with a collision mitigation braking system, a lane offset suppression system, an ACC active cruise control system with LSF (Low Speed Forward Vehicle Following System), a lane keeping assist system, and a smart identification function for traffic signs. Truly let users travel worry-free, driving safety and rest assured.
Write at the end
Until now, we have also understood that the explosion of GAC Honda Accord is not accidental, but GAC Honda puts users first, improves user satisfaction in terms of service, and fully meets the needs of users in products. Through technical strength and reliable quality, over the years has accumulated a large number of loyal users and excellent reputation, which has finally become a benchmark in the same level.
In the future, GUANGC Honda Accord will live up to the expectations of consumers, continue to evolve in the original brand value, rely on high standards of product quality and service, and continue its legend in the increasingly competitive passenger car market.