I have not understood a thing, GAC Toyota has a Highlander, a Willanda in the middle, and a Fenglanda under it, why introduce the Wesa SUV?
The price range of Weisa is 216,800-303,800 yuan, which is highly overlapping with Highlander and Veranda, can their combination really bring 2+1>3 effect?
Why did GAC Toyota introduce Weisa?
Why we introduced Wesa, I think this is a very keen insight of GAC Toyota on the market.
Since last year, the beauty pupil industry has risen some brand new brands, such as moody, 4Inlook, their products not only have the function of contact lenses, but more importantly, wear it, can make your pupils appear larger, or you can change a beautiful color. U.S. pupil products are changing from medical supplies to consumer goods, and are changing from the previous annual and semi-annual sales to monthly and daily short-cycle FMCG products.
There are two insights in this story, first, the rise of daily throwing is a manifestation of consumption upgrading; second, medical products have begun to become consumer goods that can make people beautiful, indicating that society's pursuit of beauty has gone further.
If we understand the two trends in the U.S. hitomi industry, it is logical that we will understand why GAC Toyota introduced the SUV of Wesa.
From the perspective of product definition, Wesa emphasizes luxury more, emphasizes functionality than Highlander and Willanda, and goes up to a higher level, which is a manifestation of consumption upgrading. To paraphrase that saying, Wesa is the Toyota car that looks most like Lexus, fully demonstrating the upward elevation and luxury of Wesa.
Of course, Wesa is also one of Toyota's most beautiful SUVs, and its uninhibited sneak shape and beautiful light set design really show us a toyota's ability to design beyond the middle. Therefore, the target group of Wesa is significantly different from Highlander and Wilanda. One is more family-oriented, while the other is more self-conscious.
Where is the sense of superiority of Weisa?
Like Veranda, Wesa also comes from Toyota's TNGA-K platform, so its chassis, power and other large parts are the same as Wilanda. But if you want to say that Wei Sa is a monetized version of Wi landa, then you really underestimate Wei Sa.
In short, the difference between them is like the difference between a budget hotel and a five-star hotel, the hardware may not be too different, but the atmosphere and sense of luxury created are completely different. Five-star hotels have a welcome at the door, a fragrance when entering the hotel, a variety of high-end furniture and meticulous service, and delicious food is coming.
The first is the tranquility of the whole car embodied by Wei Sa in order to create a sense of luxury.
Weisa has adopted the same level of sound insulation measures as luxury cars, and strictly controls the noise sources that mainly affect the quietness of the car, such as engine noise, external noise, road noise, wind noise, etc., and raises the quietness of the vehicle NVH to a new level.
A large amount of sound-absorbing materials have been added throughout the body of the new car to reduce engine noise propagation and external noise intrusion and enhance sound insulation. The sound-absorbing material is optimally arranged in the engine compartment, and the front panel adjusts the thickness of the sound-absorbing material and fills the holes and gaps in the surrounding parts as much as possible.
In terms of road noise, WEISA increased the coverage area of the floor vibration barrier layer, optimized the local thickness, and the coverage rate of sound insulation materials on the front floor was as high as 92%, reducing vibration while further reducing road noise interference.
In terms of wind noise, the new car adopts a thicker design for the window glass of the whole car, and the front side windows of the high-end model adopt double-layer noise reduction glass, and the door frame seal is added to achieve excellent quietness that is not affected by driving.
The second is the high-end audio and video atmosphere.
Weisa is equipped with the only joint venture brand, Toyota's world-first dimmable panoramic sky curtain, the lighting area is the same level of leading, 1 second can switch the dimming mode and transmission mode. Dimming mode reduces direct sunlight while ensuring light in the car, and light transmission mode enhances openness for a wide field of view. Both modes block more than 99% of ultraviolet rays, and you can enjoy a transparent and bright interior environment even on sunny days.
In addition, our test drive of the Weisa Premium Edition is also equipped with JBL advanced surround sound system as standard, the whole sound system has undergone thousands of hours of ingenious tuning, 9 speakers 12 channels, up to 1200 watts of DSP strong efficacy, the use of Clair-Fi sound source repair technology and JBL's iconic treble horn technology, can effectively repair the sound quality of the Internet defects, with the ultimate quiet space of Weissa, to ensure that every driver and occupant of the car can enjoy the cinema-level high-fidelity music experience.
Of course, in the era of intelligence, Weisa is naturally absent. The 12.3-inch color TFT multi-function information display (full LCD) + 12.3-inch color central control touch navigation display + HUD head-up display system equipped with Wesa can realize three-screen linkage, with both sense of science and technology and convenience.
Equipped with the latest vehicle-machine interconnection system, Wesa has a wealth of ecological service functions, including navigation, online music, voice recognition, home appliance connection, life services, mini programs, payment, face recognition, Bluetooth telephone, Bluetooth music and other popular functions.
Toyota Safety Sense (Toyota Collision Avoidance Assist Kit) equipped with Wesa includes PCS pre-collision safety system, DRCC dynamic radar cruise control, LTA lane tracking assistance system and AHB automatic adjustment high beam system to achieve quasi-L2 level automatic driving.
In my mind, I have always regarded the budget hotel as a stopover for business trips or trips, and the hotel is not a destination, but an intermediate station where you can slow down, and continue to the destination the next day. But some five-star hotels, that's where we travel, can spend some time in the exquisite rooms, the lobby, the swimming pool, relax and enjoy your own poetry and faraway places when you are on vacation or on weekends.
This is also a small insight I got through the test drive of GAC Toyota Weisa. Escaping from the daily grind and living in a spotless, poetic distance is what Wesa wants to bring to us.