Based on China's complicated car market, if independent brands want to continue to survive in the post-SUV era, a reasonable way is to re-understand with the current generation with differentiated products, in the rise of Z generation consumption, to dominate the construction of a new round of SUV cognitive system and deconstruct the old order.
FAW Besturn chose such a path.
Recently, FAW Besturn's B70S was listed, which is FAW's first independent coupe SUV as China's FAW, and also the first blockbuster new car under the new brand strategy of "518", which is of great significance to the coupe SUV market and the development of the Pentol brand.
Generation Z should have a coupe SUV of its own
Indeed, the coupe SUV market with many products is still a niche, but the post-90s consumer population has put forward a new perspective of thinking about the city, for the self, and for the mass culture - not that they do not need a coupe SUV, but that today's coupe SUV is not the product they are waiting for.
The Pentium B70S is the symbol of this trend. Its positioning may illustrate this more clearly: the new national tide coupe SUV.
This precisely targets the aspirations of young people.
On the one hand, the Pentium B70S conforms to the "trendy human design" that Generation Z hopes to build on itself, which is not only its cutting-edge design under the design concept of inheriting the "philosophy of light and shadow", but also its multiple needs of "Internet natives" with "super play technology enjoyment".
Therefore, based on the hope of the Z generation, the Pentium B70S has created a unique new Chinese trend design, which through the "super pull wind trend design", with a high tension vehicle shape and the golden ratio of the cross-level, the personality fashion of the sports car and the muscle sense of the SUV are interpreted just right; through the inheritance empowerment of Chinese culture, the "Great Wall Arrow Stack" rear taillights with super high recognition, the spoiler effect of the double tail fins, and the "strongest back shadow killing" are quickly out of the circle; as many as 9 single and double car colors are also for the pursuit" Bright" young users bring more personality options.
In terms of technology empowerment, the Pentium B70S not only has the full-scenario ecological service of the D-Life 5.2 AI intelligent system, but also the L2 level intelligent driving system to assist travel, as well as digital keys, electric tailgates, 360 ° panoramic images and other intimate functions, which comprehensively help 0 affordable travel.
On the other hand, the sense of sport is the label of the coupe SUV, no matter the precision of the steering, the response of the pedals, the feedback of the body, the potential consumers of the coupe SUV must be those young customers who pay attention to the consistency of appearance and have higher requirements for driving.
This is also where FAW Besturn focuses. With 13 automatic modes of Intelligent Engine Power 2.0T+6AT Golden Power Combination and exclusive tuning, the Pentium B70S brings users a "super belt driving experience" while taking into account fuel economy, and realizes the freedom of the whole road.
At the same time, under the empowerment of the infinite equation FMA of "super safe platform architecture", the Pentium B70S has further improved the stability of the control through the optimization of tire structure, spring stiffness and other aspects, plus 8 safety equipment, 23 active safety technologies, and FEEA2.0 electrical and electronic architecture, the Pentium B70S has achieved the integration of safety, intelligent networking and driving experience.
This is exactly what young people expect, and it can be integrated with the modern, modern, and avant-garde of Generation Z as never before, and become a whole, not a separate one. Young people will drive it, haunting every angle of the city without violating it, attending every city party.
To some extent, the Pentium B70S is the embodiment of the new values of contemporary young people, who reshape and clarify their own value on the traditional urban SUV, and create a new spirit - contemporary young people are their own generation, and far beyond the imagination of predecessors.
The Pentium B70S is given the symbolic meaning of youth, and it has become a coupe SUV that young people are waiting for.
The new definition of the SUV shows the determination of the Pentium brand strategy
Frankly speaking, FAW Besturn's B70S as the first blockbuster product after the 518 brand strategy is a certain risk, after all, although the acceptance of coupe SUVs is high, the recognition of young people for independent brand coupe SUVs is not high. Compared with the youthfulness that FAW Besturn has been trying to sing, the Pentium B70S must not be a simple existence that passively meets consumer demand and piles up some gimmicks.
This is a problem that FAW Besturn thinks about, and it is also a problem that the original 518 strategy strives to solve.
Looking back at the "Best Oferheadn to a Better Life - FAW Besturn 15th Anniversary Brand Strategy Conference" held in May 2021, one of the important contents is that FAW Besturn will continue to strengthen the brand concept of "user experience-centric", and now with the launch of the Besturn B70S, users will fully appreciate the determination of the Besturn brand to change for the first time.
Only from the listing site of the Besturn B70S, it can actually be found that FAW Besturn is doing well.
In terms of the perception experience of the conference, FAW Besturn took the Xi'an APP as the carrier, pioneered the first automobile product launch in the Xi'an Meta-Universe World, becoming the first batch of car brands to enter the virtual scene of the Xi'an Meta-Universe, and creating an immersive audio-visual feast with a lifelike immersive interactive experience.
In terms of user rights and interests, the official price of the entire series of Pentium B70S products is only 109,900 yuan - 142,900 yuan, of which the pricing of 2.0T products creates a new low for the same displacement SUV, and the superposition of seven Super super "benefit" policies is enough to arouse young people's expectations for another way of life.
Do not underestimate the connection between these two, one is related to how young people look at the brand, one is related to how young people choose products, in fact, this is the real sense of "user experience", when FAW Besturn will do both of these points well, in the process of continuous promotion of consumption upgrades, as a coupe SUV, Pentur B70S can bring market dividends to FAW Besturn.
Looking at the essence through the phenomenon, FAW Besturn has invisibly formed a strengthened connection with young users after years of grinding in the automobile market. Faw Besturn is moving towards the future through value innovation, experience innovation and product innovation, using product hard power to arouse user interest, and using product soft power to achieve a win-win situation, so that the "simple" upward attitude is a high-energy expression that links the new Besturn's beautiful future.
Write | Water miao
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