Some people say that intelligence is the trend of the times, and in my opinion, intelligence is not a trend, but only a part of the mapping of the current consumption trend changes in the terminal market and consumption upgrading. Generation Z consumers were born in the era of rapid development of the mobile Internet, they generally received higher education, a broader vision, a more discerning vision, and a commitment to living a quality life. More importantly, they are integrated into the mobile Internet, which dooms them to be unable to accept the logic of old things.
Just as people who are accustomed to paying with their mobile phones can't get used to carrying cash with them, people who enjoy streaming can't go back to the era of DVD use, and people with iPhones in their hands are doomed to be unable to tolerate non-smartphones... Intelligence is an inevitability, but also a pain point. Especially in China, where the development of the mobile Internet is unique in the world, intelligence has become the just need of thousands of consumers, and our generation has the privilege of witnessing the moment of "unprecedented changes in the automotive industry in a hundred years".
Intelligent electric vehicles or new forces car manufacturers, the reason why they can open the domestic market in the shortest time, in addition to factors such as brand, price, performance, configuration, etc., the most indispensable is of course the force in the direction of intelligence. From the perspective of user experience, such as OTA upgrades, the car can always be opened and new, and new functions can be unlocked continuously, so that users can get an iterative car experience.
In the cognition of most consumers, the general intelligent electric vehicle will have the OTA function, and even the electric vehicle and the intelligent have been equated. But in fact, the fuel vehicles that ordinary consumers are still enthusiastic about are not fundamentally different from pure electric vehicles in the way of realizing intelligence, and can also open the era of intelligent vehicles.
01 Truly intelligent connected car machine
With the advancement of the globalization process, intelligence is an important part of the "Ford China 2.0" strategy, and the arrival of Lingrui is another surprise given to us by Jiangling Ford. This "new face", which will be officially listed at the end of this month, has a rich intelligent configuration, and it is not an exaggeration to say that it is comparable to the new forces. Coupled with the pre-sale price of 148,800-188,800 yuan, it is enough to prove that after the traditional automobile giant achieves the "elephant turn", it can also make the people-friendly fuel vehicles and intelligence equal.
Whether it is a traditional fuel vehicle or a pure electric vehicle, consumers' understanding of car intelligence is first of all the car machine system. Indeed, this is the interface for people-vehicle communication, and it is also a channel for communication inside and outside the car. Jiangling Ford Lingrui has just grasped such psychological needs, adopted Tencent's newly upgraded TAI 4.0 smart cockpit solution, from the two dimensions of scenario and socialization, Tencent's rich ecological underlying capabilities and Lingrui's intelligent cockpit are deeply integrated, so as to truly meet the needs of Chinese people and make the car a mobile living space.
In the past, people's biggest expectations for smart cars and machines were to replace mobile phones with car machines, and the main appeal was entertainment and navigation. On Lingrui, these two are already the most basic capabilities, and the Tencent Intelligent Driving Map it carries has the data homology "one map" of high-precision maps, ADAS maps and SD maps, which can support lane-level accurate navigation.
Under the premise of ensuring the practicality of navigation, Lingrui also brings an AR real-life navigation system that is more suitable for the use of the car and machine for the navigation scene. Under the blessing of the double 12.3-inch super large joint screen hardware, Lingrui not only makes the navigation clearer and clearer, but also completely opens up the gap with the mobile phone navigation. This AR real-life navigation system can superimpose navigation information on the road image in front of it in real time, and display various complex road conditions that require driver judgment in advance in the navigation interface through instruments, so that the driving route can be presented in front of the driver at a glance.
In another intelligent cockpit that measures whether the level of intelligence is excellent, Lingrui uses Tencent ecology to fully link the connection ability of the intelligent driving map with WeChat, immersive in-car entertainment, and rich service ecology.
For example, the driver can share the location of the vehicle to his friends at any time through voice interaction through the WeChat car version, and the restaurant mini program sent by the friend can also initiate navigation directly on the car machine through the WeChat car version.
What's more surprising is that it also integrates tens of millions of entertainment content, covering popular audio content platforms such as QQ Music and Himalaya, and even video resources such as iQiyi, which can be described as one of the richest in-car content on the market. In the future, in the car, you can not only listen to music online, but also watch movies and videos on the big screen of the car machine like using the iPad at home when you stop and rest.
In the eyes of many consumers, the intelligence of traditional fuel vehicles is limited to the part of the car machine, and it is impossible to achieve the whole vehicle intelligence of electric vehicles, let alone realize the online update involving the hardware functions of the vehicle. In fact, Lingrui's car machine system has been able to get more updated functions and services through OTA upgrades like smart phones, such as upgrading entertainment systems, intelligent driving, body electronics, power systems and other modules, constantly upgrading new functions, so that drivers can get an iterative car experience, which is also the reason why Lingrui has become a truly intelligent car.
02 Make driving more predictable
I have also interviewed young consumers who buy new power models, why should they buy them? Their first reason is that the intelligent network is "cool" enough; second, intelligent driving is "advanced". Of course, Jiangling Ford also knows this, so in addition to leading the way in intelligence, the excellent driver assistance system has certainly not fallen.
Some people say that Tesla's 32,000 yuan optional version of the automatic assist driving function can realize the automatic auxiliary change of lanes on the highway, which is the embodiment of its intelligent driving. As everyone knows, the Ford Co-Pilot360 Intelligent Driving Assistance System, which has been polished in the Chinese market for more than three years, can also realize the DCLC intelligent lane change assist (automatic lane change with lights) function. "Low-key" traditional car manufacturers have long paved the way for the advent of a higher-order intelligent driving era in the future through hardware embedding and software upgrades.
Tesla Enhanced Auto Assisted Driving Optional
Because of this, Jiangling Ford did not hesitate to configure Lingrui with 12 ultrasonic radar + 4 high-definition cameras + 3 millimeter wave radar + 2 monocular cameras, as well as mobileye Q4 chip + Infineon AURIX TriCore radar processing chip composed of radar + vision fusion scheme. This set of the most mature and reliable combination at present makes Lingrui's hardware and algorithms completely reach the level of being on par with the new forces.
Specifically, in the auxiliary driving that particularly tests the coordination ability of a vehicle's software and hardware, Lingrui is equipped with more than 20 intelligent driving assistance technologies such as ACC full-speed domain adaptive cruise, BLIS blind spot monitoring, LCA lane change assistance, FCW collision warning, DCLC intelligent lane change assistance, LRAS trail reversing assistance, etc., which basically cover most of the daily car use scenarios.
Even the problem of domestic parking difficulties, Jiangling Ford Lingrui has helped the driver to solve. APA 5.0 incorporates a visual fully automatic park assist system that allows vehicles to accurately exit/dock autonomously, even in small parking spaces. Even if you accidentally drive the car into the dead beard at the same time, the LRAS follow the reverse function can also help the driver accurately record the driving path, and reverse the original path according to the trajectory, so as to achieve easy reversing.
It can be said that the "power" and "shine" in the intelligent auxiliary driving sector have made Lingrui have a few more chips in the process of capturing many Z generation consumers. And Ford knows exactly what they need most.
03 Multi-dimensional improvement of the quality of life
In addition to these visible sincerity, Lingrui also spends a lot of effort in the invisible but related to consumer comfort and physical and mental health.
One of the purposes of gen Z young people buying cars is to broaden the radius of life and match the increasingly colorful lifestyle. It is this market consumption trend that prompts car companies to match the product strength. Take this Lingrui, for example, its length, width and height are 4630/1935/1706mm, and the wheelbase is 2726mm. On the parameter of body width alone, Lingrui has surpassed the Toyota Highlander, even if it is full of 5 adults, it will not look cramped, so that the trip can go away.
If you go back to three years ago, the healthy cockpit is still a "gimmick" in the eyes of many people, and it cannot be seen or touched. However, after the outbreak of the epidemic, "air freedom" has become a luxury, and masks and gas masks have become necessities of life. The harm caused by the virus has aroused people's attention to air health, not only home space, work space, but also the "third travel space".
In order to reduce the entry of harmful gases into the cockpit, Lingrui is equipped with CN95 health filter, negative ion generator and PM2.5 monitoring module, which can automatically, intelligently and efficiently monitor and purify the air quality in the car. In other words, the CN95 mask is "put on" for the vehicle to provide consumers with a safer and healthier way to travel.
Of course, to ensure respiratory health, so that the air in the cockpit is pure, it is not enough to purify the air coming in from outside the car. As an industrial product, the car will actually spontaneously produce air pollution such as VOCs and heavy metals, and the degree of pollution is very related to the nature of the interior material itself. If inexpensive materials are used in the car, it is likely to cause pollution in the car to remain high for many years. From leather to plastic parts to sound insulation materials, Lingrui is strictly controlled to minimize the generation of harmful gases. For example, formaldehyde is 5 times lower than the national standard, and ethylbenzene is 250 times lower than the national standard, and strives to achieve the ultimate health.
Master observation
With the development of the times, consumers have a clearer and clearer understanding of intelligence. Although traditional automobile companies stand at the crossroads of transformation, traditional fuel vehicles still have strong vitality. Traditional car companies, represented by Ford, are constantly seeking to catch up with electrified and intelligent technologies and methods. Jiangling Ford Lingrui is a very representative product, which has made great changes in the two levels of electrification and intelligent driving assistance. From the perspective of the functionality of consumer perception, the level of intelligence of this car is no different from the so-called new force model of main intelligence.