After the breakthrough of new energy vehicles, Chinese brands have also accelerated their brand upward speed in the field of traditional fuel vehicles.
On March 18, the second model of great wall motor's tank brand, the Tank 500, was launched, and a total of 6 models were launched in four versions: business version, sports version, customized version and black samurai version, with a price range of 335,000 to 395,000 yuan.
This is a Chinese brand in the traditional SUV market, officially challenging the price range of 300,000 to 400,000. More importantly, tanks have opened up a path of upward mobility that Chinese brands have never seen before. This also shows that with the continuous improvement of technology, Chinese brands can achieve new breakthroughs in traditional markets by virtue of accurate market positioning and continuously strengthened technical advantages.
Aiming to break the "import monopoly" of large-displacement off-road SUVs
As the first product of the tank brand business luxury series, the tank 500 is positioned as a medium and large business luxury SUV to meet the needs of users for business, home, travel, off-road and other scenes, and opens a new category market with the brand proposition of iron man tenderness.
From the configuration point of view, the biggest highlight of the tank 500 is the powertrain, equipped with the 3.0T V6 + 9AT powertrain independently developed by the Great Wall, which is a large displacement powertrain launched against the trend of miniaturization and electrification of the power system, and is also the first "3.0T V6 + 9AT" powertrain independently developed and launched by the mainland.
At present, the mainland's large-displacement SUV market is basically monopolized by multinational car companies such as Toyota, Volkswagen, Nissan, Mitsubishi, BMW, and Mercedes-Benz, and Chinese brands have been in an absent state. With the launch of the Tank 500, this situation is expected to change, and it is expected to break the "import monopoly" of large-displacement off-road SUVs.
Tank brand CEO Liu Yanzhao said that when new energy has become an outlet, Tank 500 insists on doing large displacement, which is not contrary to the market, but to truly understand what users think, do not let life lose experience, and do not let feelings have regrets. "High-end is not a competition of historical length, nor is it a pile of material functions, but dares to use hard core strength to create innovative products that are unique and keep up with the pace of the times." He said.
A new path for Chinese brands to move upwards
At present, China's automobile industry is in the rapid switch from "big to strong", with the acceleration of the pace of "new four modernizations", Chinese brands have basically achieved changes from catching up to running and running in the field of new energy.
Today, the listing of the Tank 500 and the successful breakthrough of the Tank brand in the past year or so have actually given Chinese brands new thinking: to accurately grasp the new consumer demand; to break the market with new technologies and new ecology.
"Tanks re-brushed the industry standard at the right time, in the right category, on the right track, giving us the opportunity to challenge the world's number one off-road brand." Liu Yanzhao said that he also heard some voices, saying that the tank is a bit unskilled, and the off-road performance is understandable, but the intelligent luxury and comfortable experience are also full of grades, posing a posture of taking other people's roads and letting others have no way to go.
This "self-deprecating" Versailles shows that the tank brand accurately grasps the market demand, and relies on technological innovation to build a new market ecology, which in turn drives the development of the market.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client