On March 18, Changan Ford's new generation of Mondeo officially opened pre-sale. A total of 4 models were released in this pre-sale, and the pre-sale guidance price was 159,800 yuan to 219,800 yuan. This is not only the only model with a 2.0T+8AT power combination in the 150,000-yuan joint venture brand, but also a key work in the Changan Ford power car market.
The new generation of Mondeo adopts Ford's new family design language of "potential energy aesthetics", fully absorbing the needs of Chinese users for innovation, technology and design, and the interior adopts a wrap-around cockpit design, which integrates technology, function and shape.
In terms of powertrain, the new generation of Mondeo is equipped with a 2.0T+8AT gold powertrain. Among them, the new generation of Mondeo is equipped with Ford's fourth-generation Ecoboost 2.0T engine, rated at 175kW and with a peak torque of 376Nm. Matching the upgraded 8AT gearbox, it also has three driving modes of standard/energy saving/sports, and accelerates from 0-100km/h for 6.5 seconds.
More critically, the new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform - Ford FNV intelligent interconnection network architecture, which not only has a tram-level intelligent cockpit and intelligent driving capabilities, but also has the vehicle-wide OTA capability, sustainable upgrading and evolution.
As a product for the era of intelligent networking, the new generation of Mondeo is equipped with a 1.1-meter ultra-wide area HD giant screen, integrating a 12.3-inch full-color digital LCD dashboard and a 27-inch ultra-large true 4K central control screen, and a 12.3-inch full-color digital LCD dashboard integrating AR navigation, entertainment, road conditions and other functions.
The 27-inch central control screen supports Ford's first "joint driving fun" function, through the free switching of the split screen and the whole screen, the main and co-drivers can drive together, which improves the driving pleasure while increasing driving safety.
In the car and machine system, the new generation of Mondeo is equipped with Ford's latest generation of car and machine system SYNC+2.0 Zhixing interconnection system, integrating Baidu artificial intelligence technology and rich Internet application ecology, supporting multi-dimensional interaction methods such as multi-touch, AI voice recognition, gesture control, and facial recognition, combined with Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing partner, which can continuously learn the preferences of car owners.
The new generation of Mondeo not only has the "know your mind" human-vehicle interaction, but also integrates with the road and the city, which is equipped with Ford's new generation co-Pilot360 intelligent driving assistance system, equipped with 23 sensor configurations, which can achieve up to 18 intelligent driver assistance configurations, including Ford's world's first L2-level active driving assistance function - BlueCruise active driving assistance function, which easily realizes "quasi-automatic driving assistance" on specific sections of highways and urban expressways.
It is worth mentioning that the new generation of Mondeo is also equipped with Ford's first mass-produced vehicle-road coordination system, based on cellular vehicle networking (C-V2X) technology, vehicle access to the urban intelligent transportation system, enhance the vehicle's perception of road infrastructure such as traffic lights, so that drivers seem to get God's perspective, pre-insight into the road ahead, alleviate the anxiety of unknown road conditions during driving.
It can be seen that the new generation of Mondeo is full of sincerity, in terms of configuration, power system, vehicle-machine interaction, a new generation of electronic architecture, intelligent driving are the latest technologies, fully considering future competition. In the most critical price, the new generation of Mondeo further down to the range of 150,000 yuan, for users can be described as using the price of an A-class car to enjoy a pure B-class car. However, the new generation of Mondeo is still facing many challenges, the competition of B-class cars is no longer simply a competition between price and configuration, but also a competition of brand appeal, enhancing the "value" of the brand, enhancing the "identity" of the brand, and strengthening the "cognition" of the brand, which is the key to competition, which is precisely the "short board" of Changan Ford. This means that in the face of fierce competition in the B-class car market, Changan Ford needs to continuously strengthen the competitiveness of the system and strengthen the competitiveness of the new generation of Mondeo from the brand value level in order to return to market glory.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client