Presumably, recently everyone has been Mondeo 159,800 pre-price to brush the screen, objectively speaking, 159,800 yuan to buy a joint venture brand mid-size car, the price is not expensive, especially with the first-line joint venture brand Maiteng, Passat, Accord, Camry, Asian Dragon, Tianlai these models, is indeed very competitive. But when users buy a car, the price is also one aspect. There are many more factors that influence a user's final decision. So are other factors considered by the user?
[1] The whole series of 2.0T, the power is very fierce, but what about fuel consumption?
The Ford Mondeo series has only one powertrain, equipped with a 2.0T turbocharged engine, from the perspective of power parameters, his performance is very good, the maximum horsepower is 238 horses, the maximum torque is 376 Nm, and the transmission is an 8-speed automatic transmission.
In fact, we see that many entry-level models of joint venture brand mid-size cars are often equipped with less general power, but focus on economical and fuel-saving powertrains. For example, the Maiten Passat is equipped with a 1.4T turbocharged engine, which is just enough power, but economical and fuel-efficient. By the same token, there are the entry-level Camry and the entry-level Tianlai, which are equipped with 2.0-liter naturally aspirated engines. The entire Accord series is a 1.5T turbocharged engine.
The power combination of other joint venture brands actually takes into account the actual needs of Chinese users, that is, they may not have so high requirements for power, but pay more attention to fuel economy and maintenance costs. Smaller displacement engines have lower fuel consumption, and naturally aspirated engines have lower maintenance costs.
The Mondeo series is a 2.0T engine, the power is very strong, but in terms of fuel economy and maintenance costs, it is certainly slightly more expensive than other joint venture brand entry-level models. This is what everyone needs to consider, maybe many friends will say, I have not driven this car, why do you say that its fuel consumption is high? It's a very simple truth, because this car is not small in size. With a body length of 4935 mm and a wheelbase of 2945 mm, a car of such a large size cannot afford to consume fuel.
[2] The starting price is not high, but other joint venture brands also have discounts
The second aspect is the pre-sale of 159,800 yuan, and the price is indeed not expensive. This is also a common practice in recent years for medium-sized cars of other second-tier joint venture brands, such as the Kia K5, which starts at 161,800. Another example is the Starting Price of Dongfeng Citroen Versailles at 143,700. These are all cases of low starting prices for medium-sized cars of joint venture brands. And these joint venture brand mid-size cars start at a low starting price and sell high? Not necessarily, now whether it is Sonata, K5, or Versailles sales are not so good. And like Sonata, K5, now there are also certain discounts.
And we look at the first-line joint venture brands, such as Maiteng, Passat. In fact, there are not low offers on the market at present. So after the offer is over, in fact, there is no more expensive than Mondeo.
So friends who want to buy Mondeo, in fact, may also wish to pay attention to other joint venture brand mid-size cars, so compare. Because I think users who buy mid-size cars are not so sensitive in terms of price. Because after all, the joint venture brand mid-size car, there will be a premium of the brand.
【3】For the Chinese market, can users accept it?
Everyone knows that Mondeo has actually been around for 9 years and has not been replaced. The reason is because ford in the United States has almost stopped launching or developing cars. SuVs and pickups are mainly sold in the US domestic market, while the Main Sales in the European market is the Ford Focus hatchback, including some SUVs and station wagons.
So the mid-size car, the United States Ford has given up the development, and even Ford's high-end brand Lincoln has also given up development. Therefore, Mondeo will take so long to launch a replacement model in the Chinese market, and this replacement is also tailored for the Chinese market, foreign countries do not have, but China has. Therefore, for such a model, whether the user can accept it also has to put a question mark.
After all, after the medium-sized car and the medium-sized car to this level, the user still attaches great importance to whether this car is an original imported model. However, the overseas market Mondeo has stopped production and no new models are launched, and the new generation of Mondeo is only produced in China.
In such a situation, it will have a risk, what is the risk? That is, once the new generation of Mondeo is not selling well in the Chinese market, then Ford is likely to cut off Mondeo's products in the Chinese market, and there will be no next generation of products.
But we look at The Magotan, or camry, Accord, these models are global models, and have developed for many generations. And it is also a best-seller in the US market, so these models like Volkswagen, Toyota, Honda, will spend a lot of energy to continue to develop its next generation of products, their product continuity is not to worry about, but Mondeo has such a risk.
We should also say that the Passat model has also been discontinued in the United States. So the next generation of Passat, I guess is also tailor-made by SAIC Volkswagen for the Chinese market.