500,000 for a seat! Zhou Hongyi's first new energy car, ZEEKR 009 was delivered brilliantly

Southern Metropolis Daily

2024-05-25 09:04Published on the official account of Guangdong Southern Metropolis Daily

With the recent "top of the car circle" Zhou Hongyi shouted that he would buy 7 domestic new energy vehicles, his every move has attracted much attention from the industry.

On May 24, ZEEKR's four-seat ultra-luxury flagship ZEEKR 009 Guanghui officially started delivery, which is favored by ultra-high-net-worth individuals with the three core values of "protecting life, traveling through time, and creating pleasure", and is expected to open up a new pattern of luxury MPV market. As one of the first delivery car owners, Zhou Hongyi, founder of 360 Group, came to the scene, and An Conghui, CEO of ZEEKR Intelligent Technology, delivered the new car for him.

Facing the blue ocean market of high-end travel and commercial vehicles, ZEEKR tries to polish its products into a benchmark in the market segment and become a new choice for the pure electric market to meet the travel needs of high-end people.

The starting price of the MPV ZEEKR 009 Guanghui released in April this year is as high as 789,000 yuan, making it the most expensive model of the ZEEKR brand.

Zhou Hongyi said at the event that comfort and safety are the two main reasons why he chose ZEEKR 009 Brilliance as the first new energy car in his life.

"As a luxury four-seater, this car is a good fit for my quest for comfort. Excellent domestic new energy vehicles like ZEEKR 009 Glory have redefined the concept of luxury cars. Zhou Hongyi further said.

Compared with the products of traditional luxury brands, which still stay in the definition of luxury with wood and leather, ZEEKR 009 Brilliance focuses on the use scenarios and differentiated needs of the four seats, applies the Himalayan rough stone to the interior, and matches it with ultra-soft wool carpets to create a relaxed and homely mode. The single rear seat worth 500,000 yuan has become the first car seat that can be used as a SPA.

In addition, as a security expert, Zhou Hongyi proposed that "safety is the greatest luxury". on this. An Conghui said that ZEEKR takes safety as the first criterion for inspecting vehicles, and in addition to traditional driving safety, it also pays attention to data security and privacy security. On the same day, 360 Group and ZEEKR signed a strategic cooperation agreement, under which 360 will provide support for ZEEKR's digital construction and intelligent transformation.

ZEEKR 009 Radiance strengthens its safety performance through the first integrated die-casting "C-ring seat" and "accompanying airbag"; The "mother-and-child" safety cockpit ensures air quality. There is also a metal front grille with the same process from Rolls-Royce, which is hand-polished in 30 hours, demonstrating the determination of 009 to strengthen the high-end.

As of May 20, 2024, only 31 months after delivery, ZEEKR has delivered more than 250,000 units. With the start of delivery of ZEEKR 009, ZEEKR is expected to further gain a foothold in various market segments. 

Nandu reporter Yu Dian sent from Shanghai

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