"Chinese cars, it is difficult to make this sense of luxury"
Saying this, almost ten years ago, at the new car tasting meeting of a German luxury brand, some media talked about the gap between China's local models and luxury brands that are making rapid progress. Only to see the foreign designers relish the deformation of the waist line of the body led to different angles of color changes and dozens of complex processes of seat leather, and finally concluded that "Chinese cars, it is difficult to make this sense of luxury."
1
For Chinese brands at that time, the sense of luxury was indeed a metaphysics.
At that time, it was difficult for people to imagine that a sudden electric tide not only completely changed the pattern of the car market, but also quietly changed the inherent definition of "luxury" in the car market.
Now luxurious, the interior must talk about the sense of science and technology, the appearance must say the sense of the future, after all, the current consumers do not have much interest to understand how many processes there are in the seat leather, without the sense of technology and futurism, luxury can not be talked about.
For example, the B-class coupe market, which was once the "self-reserved place" for imported luxury cars, is no longer what it used to be.
The BMW 4 Series and Audi A5 have always been two benchmark models in the B-class luxury coupe market, and the starting price of the two is also similar, less than 380,000 yuan. In this segment, the Chinese brand New Frontier Coupe has the newly listed NIO ET7 and the Nezha S, which will be listed within the year.
2
Try it, if you cover the logo and let your friends choose, which of these cars looks more luxurious? Some people say that there is no comparison between new energy and fuel models, but in fact, in the price range of about 400,000, at this stage, traditional luxury brands do not have pure electric coupe models that can be very powerful.
In fact, it is precisely because of the rise of the electric tide that the perception of a new generation of consumers has changed to a large extent, and their traditional impression of the brand is not as stereotyped as the previous generation. On the contrary, the intuitive product forces of design, performance, and scientific and technological sense are important criteria for them to judge models.
Take the appearance of these cars, the two German models do retain the sports accumulation of traditional luxury brands. But no matter how strong the DNA is, there are always times of aesthetic fatigue. The two Chinese brand models highlight the full sense of the future.
For example, the slender front of Nezha S, with the slip-back roof, creates a sense of strength ready to go, and the elements of the Latin letter "π" in the front of the car, the digital elements of the headlights "0" and "1" and the creative shape of the C-pillar Latin letter "λ" all reflect a unique futuristic innovative design.
3
After talking about the sense of the future, let's look at the sense of technology. I believe that even many fans of luxury brands will admit that the interiors of most luxury brands at present can be said to be "old-fashioned". If you don't believe me, take a look at the picture below:
This is a real picture of the interior of the Audi A5, which can be said to be "earthy"
This is the interior drawing of the BMW 4 Series, although it looks a little more foreign than the A5, but the "petite" central control screen has nothing to do with the sense of technology. If you don't believe it, you may wish to open the forum of the BMW 4 Series, "How to replace the original screen with a large screen", which is one of the most concerned topics.
Although the real car map has not yet been released, the first glance of the inner view of Nezha S can feel the sense of technology that comes to the face.
This is not an illusion. Compared with the BMW 4 Series 10.25-inch central control screen and the Audi A5's 10.1-inch touch screen, the Nezha S center console is composed of a large-size multimedia central control screen, and the left and right areas are composed of full LCD instruments and co-pilot entertainment screens, which has a strong sense of technology.
As the only model equipped with a co-driver screen in the same level of coupe, the central control screen and co-driver screen of Nezha S can push information entertainment and other content to each other, and the AR-HUD and the central control screen can share information such as linkage intelligent driving and maps, truly achieving four-screen linkage. Paired with ambience strips that offer a variety of colors, it feels like a sci-fi cockpit.
Don't think that this sense of technology is only used to see, Nezha S has a lot of "black technology". For example, the magic weapon of Nezha Car - transparent A-pillar. As well as 2 solid-state lidar, 11 assisted driving cameras, 5 millimeter-wave radar, 12 ultrasonic sensors, high-precision positioning units and high-precision maps throughout the vehicle, it can be said that Nezha S has a 360° all-round fusion perception capability.
On the other hand, the two German brothers, not to mention lidar, even 360 panoramic images, can only be equipped with high equipment.
In fact, the intelligent advantage of Nezha S also has an invisible place - computing power. Its GIGA Ethernet-based SOA electronic architecture is equipped with Huawei's MDC computing platform and AI computing power of 200TOPS, far exceeding the core competitors.
High computing power, high perception, coupled with Nezha Automobile's full-stack self-developed TA PILOT 4.0 intelligent driving system, can achieve intelligent driving from the whole scenic spot to the point of coverage of high-speed scenes, urban open road scenes, and urban terminal roads.
4
After talking about the two support points of the "new sense of luxury" - futuristic and technological, let's talk about performance. Seeing this, some people may think that performance and luxury are not related. In fact, in the 400,000 level of coupe, no performance is absolutely untenable. In other words, if the performance is excellent, it can greatly enhance the sense of sportiness of the whole vehicle, and the sense of sport is a plus for the luxury experience.
When it comes to performance, the two Ashkenazi brothers can come to the spirit. After all, the sense of movement is the place for others to keep. The Audi A5 uses a front and rear five-link independent suspension, and the BMW 4 Series is a front suspension with double ball spring shock absorbing pillars, which are very willing to use materials.
However, today's Chinese brands are no longer what they used to be in this regard. For example, the Nezha S is equipped with a front double wishbone suspension jointly developed and tuned with Porsche, and a luxury high-performance sports chassis with rear five-link suspension.
According to actual measurements, the test speed of elk of Nezha S can reach 80km/h. Enough to prove the high performance of this chassis system.
As for zero hundred acceleration, not to mention, electric vehicles and fuel vehicles are more accelerated than accelerated, which is an asymmetrical blow. The data shows that the zero hundred acceleration performance of Nezha S is 3.9 seconds, while the two Ashkenazi brothers cannot achieve less than five seconds.
Seeing this, some people will say that your tram can't be compared with a fuel car, and you still have mileage anxiety. The words are correct, but he forgot a point, Nezha S is from Nezha Automobile's full-stack self-developed intelligent safety car platform - Shanhai platform, under its blessing, Nezha S has pure electricity and extended range two models.
Its pure electric version of the NEDC has a cruising range of 710km, and its extended-range version of the model has eliminated mileage anxiety, and the cruising range in the full oil and full power state can reach 1100km!
Write at the end
In the same way, if you put it ten years ago, it is humiliating to say that domestic brands are compared with foreign luxury brands. But now, under the tide of electric power, the metaphysics of "luxury" has a new definition in the eyes of the market.
Take the B-class luxury coupe we mentioned, the BMW 4 Series, Audi A5 and other Ashkenazi "carry handles" used to be god-like existence, but now, whether it is in the sense of the future or the sense of technology, it has lagged behind China's cutting-edge brands.
The Chinese local models represented by them, whether in terms of design, intelligence or performance, have surpassed the luxury competitors from overseas. Especially for the younger generation, if you don't want to adhere to the inherent brand impression, then the new Chinese cars represented by Nezha S are the best solution.