The luxury mid-range car market has always been the main position of the BBA's top three, taking last year's results as an example, the sales of the 3 Series exceeded 170,000 units, while the Mercedes-Benz C-Class and Audi A4L also reached about 130,000 units, and these three models are definitely best-selling. But in comparison, second-tier brands don't have much say in this field, and the slightly better Cadillac CT5 has only sold more than 60,000 units, while the Volvo S60 has only 26,000 units. However, under the trend of consumption upgrading, the cake of this market segment is not small.
Lincoln has been on the fast track of sales growth since it achieved domestic production in 2019, breaking through to 91,600 units for the first time last year. However, at present, Lincoln's domestic models are ALL SUVs, the product matrix is not perfect, and recently, Lincoln finally listed the first car, Lincoln Z, the price range of 25.28-34.08 million yuan.
How conscientious is this pricing? As we all know, the BBA's medium-sized cars have basically reached more than 300,000, and the lowest BMW also has 293,900 yuan. Even for other second-tier mid-size cars, the CT5 has reached nearly 280,000 yuan, while the Volvo S60 has reached more than 290,000, and the Lincoln Z has refreshed the pricing bottom line of the same class.
Although the price is low, the product strength has not been reduced. The design of Lincoln Z is very different from the family's SUV products, but on the sense of luxury it is luxurious, after all, this is what Lincoln has always been best at, the dot-matrix grille looks more stylish, the middle can be illuminated through the interior of the headlights on both sides, and the middle logo also uses a lightable design to enhance recognition.
Lincoln Z's body and waist line are very slender, the length of the vehicle reaches 4982mm, visually very atmospheric, and the door handle is hidden. The taillights also use Lincoln's favorite car through-the-line lights, and the appearance is very good.
In addition, according to different versions of Lincoln for the new car to provide two designs, i enjoy version more luxurious, while i cool version is more sporty, the main difference is in the front and rear surrounds and wheel hubs, etc., and some i cool version provide red brake calipers.
Lincoln Z's interior is not exaggerated to describe as stunning, although the current models are advocating a scientific and technological atmosphere, but in the fuel car can be comparable to the new energy is not much, Lincoln Z standard with a 27-inch 4K giant screen, while with a 12.3-inch full LCD instrument, up to 1.1 meters screen across the entire center console. The steering wheel of the two paintings is very personalized, the button shift is located above the air conditioner outlet, and the various details in the car are very high-grade, with 128 color atmosphere lights, creating a strong sense of American luxury, not to mention far beyond the same level of competitors, even compared with the 5 series of medium and large class models are not inferior.
Of course, a variety of intelligent configurations are also readily available, satellite navigation, voice recognition control system, Internet of Vehicles, OTA upgrades, reversing images, etc., low-end also provides parallel assistance, lane departure warning, lane keeping assistance, road traffic identification, active braking, reversing side warning, etc., which greatly facilitates driving and improves safety.
The core power is also a major highlight, and does not provide the so-called pull-down price of the version, the full range of 2.0T turbo engine maximum horsepower is 246Ps, peak torque 376 Nm, matching 8AT transmission, zero hundred acceleration time of 6.8S. You know, even if the BMW 5 Series has more than 420,000, its maximum horsepower is only 184Ps.
In the heavily rolled-in luxury car market, Lincoln was just a latecomer, and so was the Lincoln Z. But it is not difficult to see that Lincoln Z has made a high quality at the product level, luxurious interior and exterior design, rich intelligent configuration, coupled with strong power performance, undoubtedly makes this car have a cross-level competitiveness, and the price is more advantageous than the second-tier rivals of the same level, I believe that the future sales of this car can be expected.