"Made in China" has become a word of praise in the subtle, and consumers have begun to look for domestic production and have begun to benefit from "Made in China". There are many living examples in proving that "MADE IN CHINA" has been at the forefront of the world, the industry began to recognize that the domestic Model 3 is stronger than the imported version of many, the product quality and quality control of the joint venture car companies have also entered a new level, and people no longer blindly pursue overseas brands.
There are many cases of the rapid development of Chinese manufacturing, including many traditional independent car companies and even state-owned car companies. Among the many domestic brands that are constantly sublimating, Changan can be described as one of the most "dazzling" stars, and the reason why Changan is widely concerned is that product innovation is indispensable.
The UNI family continues to grow
When UNI-T appeared in front of the eyes of the world, no one could not help but be amazed, people marveled at UNI-T as an artistic masterpiece, and they could not believe that the car came from the traditional state-owned car company Chang'an. The birth of UNI-T definitely caught many competitors in the industry by surprise, and the bold, unprecedented product design highly restored the concept model and refreshed the industry's understanding of the term "mass production".
It can be said that Changan has completed a breakthrough with UNI-T, and has also received unanimous praise from inside and outside the industry. But the "breakthrough" is only temporary, short-lived, and how to advance the "breakthrough" into "transformation" may be more important for Chang'an.
The appearance of UNI-T was obviously very positive, and it also inspired Changan to take advantage of the victory and the UNI-K was introduced to the market as an SUV larger than UNI-T. Although the two basically cover the mainstream compact and mid-size SUV market, for cars with a larger share than SUVs, the corresponding models in the UNI family are still blank.
Overall, the emergence of UNI-V just fills the gap in the car market of Changan's net red IP "UNI", and also amplifies the young, sporty and fashion style with the help of this series of models. But objectively speaking, can UNI-V get off to the best start? After all, the market performance of UNI-T and UNI-K is not enough to prove that "if you applaud, you must be popular".
From the sales in December at the end of last year, UNI-T and UNI-K achieved 4694 and 2566 units respectively, while 15163 and 14352 new cars like CS75 PLUS and CS55 PLUS sold 9663 units, respectively, and Yidong PLUS also sold 9663 units. Strictly speaking, the market performance and attention of the UNI family are not directly proportional, and it can even be said that it is somewhat lower than the industry's expectations. One is the decline in sales, the other is tepid, no matter how Changan urgently needs a UNI model that can really stand out, and UNI-V is like being ordered to be in danger.
Can Changan UNI-V take on this responsibility?
Rather than saying that UNI-V can carry forward the Internet celebrity IP carefully built by Changan, it is more practical to say something more practical, such as "whether UNI-V can make consumers forget the Civic".
Civic has long been regarded by young car owners as a sports benchmark in the compact family car market, people send the nickname of "God Car", has long been famous, if UNI-V can cover the Sharp Edge of Civic in all directions, the revitalization of the UNI family sales are also just around the corner.
Manufacturers for UNI-V equipped with three body colors, namely atomic ash, dazzling red and wind blue, from the color effect, no matter which color has a very strong visual impact, but also can satisfy the appetite of young people.
The front face design is similar to UNI-T and UNI-K, but the difference is that UNI-V is visually portrayed lower and wider as a sedan, and with the movement of the lower bumper, the unique sporty temperament of the performance car is held by UNI-V just right.
From the side, the blackened side skirt, the blackened rearview mirror shell, the hidden door handle and the unique sneakback body of the coupe have everything, the 235/45 R18 tires are without threshold assembly, and the sport version is also specially equipped with large-size tires of 235/40 R19, and the sports attribute basically touches the ceiling in the same price point or the same level of joint venture models.
The rear of the car is also the essence of UNI-V, the back line with the smart finish, the taillights have basically become the standard of fashion, and the square true exhaust of the bilateral double has made the UNI-V sense of sport a grade. Even with these basic configurations, the Civic is already overwhelmed. The intelligent electric rear wing and four exhaust cylinders in the optional package provide a one-step original solution for the "modification party".
To say that the interior of the UNI-V car, basically maintains a similar style and design to UNI-T and UNI-K, familiar central control layout, familiar steering wheel shape, familiar yacht gear, and many exquisite metal brushed function buttons. With the color scheme of black + vibrant orange, the sports atmosphere and sense of technology of the entire cockpit are completely unlike a family car in the early 100,000s. Even with the newly replaced new Civic, the interior design, materials, workmanship and care are difficult to match UNI-V.
What's more, in the configuration side, UNI-V is equipped with 64-color mood lights, a full range of FOTA, gesture control, face recognition, multi-screen interaction and SONY sound system and other functional configurations. In terms of intelligent driving, the vehicle is also equipped with millimeter wave radar and ultrasonic radar, which can realize automatic lane change, corner holding assistance, navigation assist driving, remote control parking/driving out and other functions.
Objectively speaking, UNI-V is like a role shouldering the responsibility of "science and technology inclusiveness" to bring many functions and configurations to consumers who only have a car purchase budget of more than 100,000. From this point of view, domestic production is domestic production, and the advantages of more configuration and sincerity really make the Japanese department ashamed.
Powerly, the UNI-V is equipped with a Blue Whale 1.5T engine, matching a 7-speed dual-clutch transmission, with a maximum power of 138 kW, a peak torque of 300 N·m, and a power data comparable to that of a luxury brand 2.0T engine. In terms of dynamic parameters and the maneuvering pleasure that dual clutches can bring, UNI-V is more attractive than the Civic.
summary
From the perspective of hard conditions, UNI-V is fully equipped with the strength to ride the dust. Even though there have been two UNI family SUVs, UNI-V can still make people shine. Of course, relying solely on appearance, configuration, data and subjective speculation to judge the market prospects of UNI-V is still sloppy, after all, looking back at the characteristics of UNI-V, UNI-T and UNI-K are the same, but reality and virtual are two different things after all, and what kind of sales UNI-V will achieve ultimately depends on how consumers vote.
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