On March 7, Geely Automobile Holdings Limited (HK.0175) announced its latest sales data: due to the shortage of body electronic stability system (ESP) chips and the Spring Festival holiday, sales in February were 78,478 units. Among them, the penetration rate of new energy reached a record high of 18.5%, and the sales volume of China Star accounted for 24.5% of the total sales volume of Geely brands, achieving a new breakthrough in high-value and new energy.
"China Star" leads high-quality development
In February, Geely Automobile Group sold 32,065 cars and 45,893 SUVs. 100,000-200,000 market segment products performed well, taking the China Star as an example, with sales of 13,653 vehicles in February, accounting for 24.5% of the total sales of geely brands. Up to now, the cumulative sales volume of the China Star series has exceeded 320,000, and it continues to contribute to the high-quality development of the Geely brand.
In addition, the Xingyue L Thor Hybrid Edition was also publicly unveiled at the Guangzhou Opera House not long ago and will be released soon. Previously, the pre-sale of this model performed well, and the 2022 pre-sale quota was sold out in 8.21 seconds. Subsequently, with the official listing of the Xingyue L Hybrid Edition, the China Star series will form a more comprehensive layout of fuel oil and new energy products, which will further contribute to the geely brand.
In February, the Emgrand family, the Shuangbo family and the Shuangbin family contributed 16,334 vehicles, 11,022 vehicles and 12,024 vehicles respectively. Among them, boyue, binyue, emgrand sales are more than 10,000.
This year is also a big year for Geely's products, and there will be a number of new cars that will be launched. "New Strength National Coupe" Binrui COOL has been unveiled, and the product strength of younger, more sporty and newer will bring a new experience of A-class sports coupe to Generation Z. The new black gold limited edition of The new Haoyue will be officially unveiled on March 8, continuing to lead the era of large space SUVs.
The penetration rate of new energy has reached a new high
In the field of new energy (including Geely, Geometry, Lynk & Co, Ji Krypton, and Ruilan), sales in February were 14,501 units, with a penetration rate of 18.5%, a record high. Among them, the new trend technology brand - Kr Intelligent Technology delivered 2916 vehicles in February; as of the end of February, Extreme Kr has delivered a total of 12453 vehicles, creating an extreme experience of travel life with users. The geometry brand sold 7,705 units in February, and the new pure electric SUV Geometry E was officially exposed a few days ago. The new generation of power-changing travel new potential energy Ruilan automobile sales in February 1618 vehicles, with the GBRC platform under the first power-changing car Maple Leaf 60S listing force, the future sales will rise steadily.
It is worth mentioning that Geely Automobile recently reached a strategic cooperation agreement with the Norwegian Gill Gruppen Group on the export of new energy models to Norway, and high-quality pure electric models such as Geometric C will bring high-quality green travel experience to Norwegian consumers.
The Lynk & Co performance SUV family adds another battle
Lynk & Co sold 10,524 units in February. Based on the outstanding product combat effectiveness of Lynk & Co 05 and the individual needs of users, Lynk & Co recently launched a very impactful fearless color - "Combat Red", which was first launched on the 05 Power Halo version, constantly enriching the personality choices of young consumer groups. The black version of the Lynk & Co 05+ model has also been officially released, and the performance SUV family has added another battle.
In addition, Chinese driver Ma Qinghua also officially joined the Lynk & Co team in February, becoming the only Chinese driver in the 2022WTCR. At the 2021 WTCR Touring Car World Cup, Lynk & Co Cyan Racing won the team of the year and driver double championships, and created the first triple crown in the history of WTCR racing. The new journey will begin, and the joining of Ma Qinghua may help the Lynk & Co team to usher in another historical breakthrough in the history of the WTCR Touring Car World Cup.
In terms of overseas exports, sales in February were 9,851 units, up 34.5% year-on-year. In terms of models, Tugella ranked first in the Saudi market segment, breaking through the price ceiling of Chinese car brands in the local market with a price of 107,000 riyals (about 180,000 yuan). Coolray's sales volume in Saudi Arabia, Qatar and Kuwait has long been in the top three segments. In February, Geely Africa's largest flagship store opened in Cairo, Egypt, and the new Emgrand (the fourth generation of Emgrand) also ushered in the debut of the sea, listed in the Philippines.
Not long ago, at the "China Brand Power Ceremony" held by the Central Radio and Television Station, Geely won the "Light of Ten National Products" brand. Taking this as a new starting point, geely will continue to lead Chinese brands to self-confidence by building a three-dimensional, intelligent and networked strategy to create a hard-core "science and technology ecology".