See shuffle again! The results of the new car-making forces in February fell collectively from the previous month, and Weilai fell out of the top three

Figure/IC

At the beginning of the month, it has become the ranking day of the "monthly examination" of the new car-making forces.

At the beginning of March, the new car-making forces successively announced the delivery situation in February, and compared with the sales opening in January, none of them achieved deliveries in February, and the collective decline was month-on-month.

In the past month, Ideal Auto once again reached the top after five months and became the monthly sales crown of the new car-making forces; Xiaopeng Motors, which won the single-month delivery champion of the new car-making forces for four consecutive months, appeared to be "waist chopped" and fell to the third place; Weilai Automobile was once again squeezed out of the top three monthly sales of the new car-making forces. In contrast, Nezha Automobile, which is located in the second echelon, surpassed Weilai Automobile and Xiaopeng Automobile and rushed to the second place in the list of single-month delivery volume of new car-making forces.

In 2022, Wei Xiaoli gathered in Hong Kong stocks, and Zero Run Auto, Nezha Auto, WM Motor, and Gaohe Auto also reported the latest news about the IPO. While the new car-making forces are cutting through thorns in the capital market, they still have to face the test of multiple factors such as chip shortages, rising raw material prices and subsidies, and the competition towards the second half has become more intense.

Ideal into a monthly pin crown, Weilai slid out of the top three

In February, The delivery volume of Xiaopeng Automobile was 6225 units, an increase of 180.03% year-on-year, but there was a "waist cut" month-on-month, down 51.8% month-on-month compared with 12922 deliveries in January. This figure also made it fall off the monthly sales crown of the new car-making forces after four consecutive months, and the monthly sales ranking directly slipped to third.

"During the Spring Festival holiday from the end of January to February, Xiaopeng Automobile carried out a technical transformation of the Zhaoqing base, and now it has fully resumed production in mid-February as planned." For the sharp decline in sales month-on-month, Xiaopeng Automobile explained, "Achieving higher production efficiency after the transformation will further help the accelerated delivery of a large number of orders in hand." ”

In October last year, WEILAI Automobile's production was affected due to production line transformation, and its sales volume in the month fell year-on-year and month-on-month, falling to fifth. In February this year, WEILAI's monthly sales fell out of the top three again, delivering a total of 6131 new cars, an increase of 9.9% year-on-year, down 36.5% month-on-month, and slid to fourth place.

It is worth noting that Weilai Automobile is also the only car company among several new car-making forces that has not reached three-digit year-on-year growth.

Weilai Automobile said that the factory stopped work during the Spring Festival holiday, and produced some ET7 prototypes, exhibition cars and test drives in February. It is reported that according to the planning of Nio, the first product of the NT2.0 platform, NIO ET7, will be delivered on March 28. The industry believes that with the delivery of NIO ET7, it may help the overall sales volume of NIO to increase.

In fact, Weilai Automobile's brand positioning is relatively more high-end, and the unit price of products is higher, but the scale of the high-end market is relatively limited, and it is smaller than the mass mainstream market.

Weilai Automobile has also repeatedly said that it wants to grab the "cake" of the BBA. Qin Lihong, president of Weilai Automobile, said a few days ago, "We pay more attention to the comparison relationship with the mainstream traditional fuel luxury models such as 'BBA'. As Weilai enters the high-end market and forms an alternative to high-end mainstream luxury fuel vehicles, the future should be able to turn the 'BBA' pattern into an 'NBA'. ”

Compared with WEILai Automobile and Xiaopeng Automobile, the ideal car has a lower month-on-month decline and the largest year-on-year increase. In February, with a monthly delivery of 8,414 units, Ideal Automobile once again became the single-month sales champion of the new car-making force after a gap of five months.

At the 2022 earnings conference call, Shen Yanan, co-founder and president of Ideal Automobile, said that the shortage of parts and components has affected production, in order to cope with the shortage of IC chips, Ideal has taken pre-guarantee measures to supply supply partners to ensure the upstream supply of IC products; at the same time, it will take effective response strategies, first find more suitable suppliers, and secondly inform the production plan in advance to improve production flexibility, ensure production as much as possible, and shorten the waiting period for users to pick up cars.

Nezha staged a "pursuit war", and the second echelon frequently saw capital actions

In February, Nezha Automobile once again squeezed into the top three of the monthly sales list of new car-making forces, surpassing Xiaopeng Automobile and Weilai Automobile with a monthly delivery of 7117 vehicles, winning the second place in the monthly list; and if only the new forces of pure electric vehicle manufacturing were counted, Nezha Automobile won the championship in February.

From the perspective of market layout, Nezha Automobile pays more attention to sinking, the overall price range of the two models on sale Nezha U and Nezha V is currently 60,000-170,000 yuan, and its first high-end model Nezha S is scheduled to open pre-sale at the Beijing Auto Show, and delivery will be achieved in the fourth quarter of this year.

With the completion of the Hong Kong stock market gathering, the second echelon of Nezha Automobile and Zero-run Automobile has also launched a charge towards the listing.

A few days ago, it was reported that Nezha Automobile has opened a Pre-IPO round of financing with a target valuation of about 45 billion yuan, and plans to launch an IPO in Hong Kong this year, sponsored by CITIC, CICC, Morgan Stanley and UBS; at the same time, it is reported that United Motors has recently completed a new round of financing of more than 2 billion yuan, and the main investment institutions include CRRC Fund under CRRC Group and Shenzhen Venture Capital with state-owned background in Shenzhen. However, for these rumors, Nezha Automobile said that there is no relevant news at present, and all follow-up is subject to official information.

Zero-run vehicle sales in the main A00 market fell sharply in February, with deliveries of 3,435 units, down 57.5% month-on-month. For the delivery volume of "waist cut" month-on-month, zero-running cars explained that it was mainly affected by the Spring Festival holiday and the tight supply chain of chips and batteries.

At the end of January, the CSRC website announced the progress of the "Approval of Overseas Initial Public Offering of Shares (Including Ordinary Shares, Preferred Shares and Other Stocks and Derivative Forms of Shares)" of Zero Run Technology Co., Ltd., and the progress has reached the stage of receiving materials. In addition, according to its plan, it will launch its first mass-production model equipped with CTC battery technology, the Zero-Run C01.

WM Motors, which is also the second echelon, has not yet announced last month's sales. In September last year, WM Motors announced a new round of financing of about US$500 million, and the investors have two major family backgrounds, Li Ka-shing and Ho Hung-sun, which is also regarded by the industry as a preliminary preparation for WM Motors' listing in Hong Kong.

In the second half, it may become a diversified competition, and it is still necessary to improve the ability to resist risks

In the industry's view, the current new energy vehicle market is still in the incremental market stage, the layout of each enterprise is intended to seize the market share of traditional fuel vehicles, how to expand the circle has also become an urgent problem to be solved.

According to the data of the Association, the penetration rate of the new energy vehicle market will increase to 14.8% in 2021, and it is predicted that the sales of new energy vehicles this year are expected to exceed 6 million units, with a penetration rate of about 22%. Despite the broad market prospects, the new car-making forces still have to face the impact of the continuous shortage of chips and the decline of subsidies. In this regard, the new car-making forces need to be more clear about their respective product strengths and unique labels. For example, with the launch of ET7 and ET5 models, WEILAI Automobile intends to fill the gap in the sedan market and further reduce the threshold for car purchases; Xiaopeng Automobile will target the medium and large SUV market this year and plans to deliver the fourth model G9 in the third quarter; Ideal Automobile will release the second large-scale extender SUV model in the second quarter; and the second echelon of zero-run cars and Nezha Automobile will seek brand upwards.

For the second echelon, a successful IPO can also make it better to survive and use the power of capital to improve its research and development strength. Bai Yiyang, manager of the research department of CMB International Securities Co., Ltd., said, "In the next one or two years, the competition in the new energy vehicle market will become more intense as the investment of traditional car giants increases; second-tier brands need to use IPO financing to continue to invest and further enhance brand awareness." ”

In addition, with the accelerated layout of traditional car companies in the new energy vehicle market, the reshuffle of the new energy vehicle market is still actively continuing. He Xiaopeng, chairman of Xiaopeng Motors, once said that the entire new energy automobile industry is transitioning from the Spring and Autumn Era to the Warring States Era, and the industry will carry out a new round of reshuffle starting in 2023. Car-making is about to enter the second half of the track has also become the consensus of the industry, the new forces of car-making on the one hand eager to consumers for a clear brand awareness, strengthen brand influence; on the other hand, it is urgent to strengthen product strength, while expanding the scale while improving sustained profitability, to seize market share.

Ping An Securities said in the research report that at present, the new forces of car manufacturing are facing the stage of "climbing over the hill" from 1 to N, and still need to continuously carry out high investment, and the ability to resist risks needs to be improved. Only after the new car-making enterprises continue to expand their scale and begin to take shape with scale effects and hematopoietic capabilities can they further build an industrial foundation.

Beijing News reporter Wang Linlin Editor Wang Jinyu Proofreader Fu Chunyan