2021 is of great significance to new energy vehicles, the annual sales of domestic new energy vehicles exceeded 3 million units, and the penetration rate of new energy at the end of the year exceeded 20%, and the industry completely ushered in an outbreak. In addition to the rise of many new power brands that have attracted much attention, bydir new energy vehicle sales in traditional car companies have exceeded 600,000 units, becoming the biggest winner in China's new energy market. At the beginning of 2022, BYD began a big move, and on February 18, BYD announced that it would replace the new brand logo and announce that the brand would be upgraded. The next day, BYD's A-class pure electric SUV Yuan PLUS was officially launched, becoming the first model to be listed under the brand.
As a classic model of the BYD Dynasty series, the Yuan has always been a small SUV in the market, and although the price of the fuel car era is low, the terminal performance has been tepid. This TIME BYD yuan PLUS is entered as an A-class pure electric SUV, the positioning can be described as a significant improvement compared to the yuan, for BYD in recent years, the bydir is also a high hope for the yuan PLUS. The annual sales target of the BYD brand in 2022 is 1.2 million units, an increase from 730,000 units in 2021, which also shows BYD's confidence in its own products. And the meta PLUS as the first shot of the year of the tiger, BYD also hopes that it can create a good start, so how about the strength of the meta PLUS, let's analyze it well.
Industry-leading energy efficiency, the new platform has great potential
From blade batteries to DM-i hybrids, to e-platform 3.0 and in-vehicle chips, looking back at BYD's fruitful achievements in the field of technology in 2021, if these technologies are sorted, I personally think that e-platform 3.0 will definitely rank first. At the beginning of the release of e-platform 3.0, BYD positioned it as the development of the architecture, that is to say, in the future, BYD will also open the platform to other car companies that do not want to invest more in research and development, that is to say, BYD wants to become a first-class supplier of car companies in addition to selling cars, which is quite similar to Geely's vast platform. Of course, this also confirms BYD's absolute confidence in the technology of the platform, after all, if you want to impress other car companies, you must have hard power.
Yuan PLUS is the second model born in the e platform 3.0, the first model Dolphin monthly sales of strong breaking 10,000 has proved that users for the strength of the new platform recognition, yuan PLUS as the second model has dolphin reputation accumulation is easier to open the market situation. Of course, the excellent genes of e platform 3.0 in terms of efficiency, intelligence and safety will also have a perfect inheritance on the metaPLUS, such as the meta PLUS equipped with an eight-in-one electric powertrain, the overall efficiency of the system is as high as 89%, the volume under the same power is reduced by 20%, the weight is reduced by 15%, and the power density and efficiency are at the top level in the world. At the same time, the yuan PLUS is equipped with a powertrain of 150kW peak power and 310N·m peak torque, with horsepower of up to 204 horses and only 7.3 seconds of acceleration from 100 kilometers. With the blessing of advanced control systems and motors, the energy consumption of 100 kilometers of metaPLUS is only 12.1kWh, which is definitely the industry leader. In addition, in terms of battery life, the battery capacity of the meta PLUS is 50.1kWh and 60.5kWh, and the comprehensive operating range of CLTC is 430km and 510km, respectively.
In addition to its advantages in terms of three electrics, MetaPLUS also has the well-received heat pump technology of e-platform 3.0. It is well known that THE BYD blade battery type is lithium iron phosphate battery, which is generally resistant to high temperature but at low temperature. In order to solve this fundamental problem, BYD has created a wide temperature range high efficiency heat pump system, which has a wide temperature range working capacity of -30 ~ 60 °C, which ensures that the meta PLUS can still have excellent endurance in the low temperature environment of the northern winter.
Domain control is smarter, and the interior and exterior design is still online
In addition, it has to be mentioned that domain control technology, in recent years, due to the rapid evolution of automotive intelligence, the traditional distributed system architecture is difficult to meet the current needs in terms of cost and responsiveness. Many car companies have opened the era of body electronic control domain, through a more computing chip layout so that the electronic and electrical system to achieve a high degree of integration, lightweight, efficient progress, which also provides a foundation for the continuous evolution of vehicles in terms of intelligence. Thanks to the more integrated domain control technology, BYD also has a good performance in the intelligent cockpit and intelligent auxiliary driving, and has the potential for continuous OTA upgrades.
For a blockbuster model, excellent design is definitely a must, this yuan PLUS uses BYD's latest Dragon Face 3.0 family design language, which is similar to BYD's hot-selling Dynasty series models. This set of design language has been verified in many BYD models, consumers have a good acceptance of it, in the yuan PLUS thanks to the new platform short front suspension short suspension low center of gravity of the model posture, with the new dragon whiskers, yuanli awakening luminous wordmark, wind wing sports wheels and other details of the design, looks very trendy and exquisite.
In addition to the exterior, in terms of interiors, at BYD's Global Interior Design Director, Michael M. Under The Palm Knife of Paganetti, it brings a very stylish interior atmosphere. BYD's interior is inspired by the gym, and the details such as dumbbell air conditioner air outlet, treadmill-type central armrest, and string-type door panel decorations are also exquisitely designed, which not only shows the trendy elements of the vehicle, but also echoes the sports trend of the appearance.
Finally, let's talk about the price, many people will feel that as a domestic pure electric SUV, the price of 13.18-15.98 million will be a little high, but if you really feel the products born of the e platform 3.0, it will definitely bring you surprises, which is also the bottom line of BYD's sales target of 1.2 million units this year. Also compare competitors. Whether it is the ID series of the joint venture Volkswagen or the Xiaopeng G3i of the new force, BYD Yuan PLUS products are not lost or even overwhelmed, so it seems that there is nothing wrong with BYD giving itself a more confident price.