In January 2022, Shanghai continued to dominate the list, with Shenzhen ranking second and Hangzhou ranking third for the first time. Beijing dropped to seventh, and Tianjin plummeted to 14th.
The most popular model in the new first-tier and first-tier cities is still the Tesla Model Y, and QQ Ice Cream ranks among the top 5 terminal sales in the new first-tier cities. The Hongguang MINI is still the most popular model in second-tier cities and below, and BYD Qin PLUS DM-i has gradually conquered the second-tier city market.
The Tesla Model Y is the most popular model in the restricted city, and the most popular model in the non-restricted city is the Hongguang MINI.
Fifth-tier cities saw the fastest sales growth. Among them, the Tacheng area of Xinjiang was the city with the fastest year-on-year sales growth in January, up 50 times, Karamay City in Xinjiang increased by 30 times year-on-year, and terminal sales in Benxi City, Liaoning Province, soared by more than 20 times year-on-year.
According to the insurance volume data of the Ministry of Public Security, in January 2022, Shanghai terminal sales of 19,253 vehicles, down 39.8% month-on-month, still ranked first, Shenzhen terminal sales of 13348 vehicles, down 27.5% month-on-month, compared with December 2021, the ranking rose three places, back to the second place, Hangzhou terminal sales of 11,883 vehicles, down 30.9% month-on-month, ranking third for the first time.
Guangzhou terminal sales of 10,605 units, down 44.2% month-on-month, fell one place to fourth, and Chengdu sold 9,302 vehicles, down from the second in December last year to the fifth in January this year.
Suzhou sold 7,356 units, down 42.2% month-on-month, surpassing Beijing for sixth place, and Beijing sold 7,221 units, down 47% month-on-month, ranking seventh.
Hefei terminal sales of 7,062 vehicles, up 33.4% month-on-month, once again ranked ninth in the list; Tianjin terminal sales of 4,836 units, down 58.4% month-on-month, from the ninth in December last year to the 14th in January this year.
It is worth noting that among the TOP20 cities, only Four cities, Shanghai, Shenzhen, Hangzhou and Guangzhou, have terminal sales exceeded 10,000 vehicles, while terminal sales in 11 cities exceeded 10,000 in December last year.
Month-on-month, terminal sales in 19 cities declined to varying degrees month-on-month, Tianjin, Zhengzhou, Changsha and Chengdu fell by more than 50% month-on-month, Beijing, Guangzhou and Suzhou fell by more than 40% month-on-month, Shanghai, Chongqing, Hefei, Nanjing, Wuxi, Ningbo and Dongguan fell by more than 30% month-on-month, and Shenzhen, Wuhan, Foshan, Wenzhou and Nanning fell by more than 20% month-on-month.
In the case of a decline in terminal sales in most cities, only one city, Hefei, has experienced counter-trend growth. We specifically analyzed why Hefei rose month-on-month, the main reason is that the high probability is the big sale of QQ ice cream in Hefei.
With 15,097 units sold in the Shanghai private market terminal, the BYD Song PLUS DM-i is the most popular model for Shanghai residents. Shenzhen private market terminal sales of 10,356 vehicles, Tesla Model Y, BYD Tang DM-i, BYD Qin PLUS DM-i are the three favorite models of Shenzhen citizens.
Hangzhou private market terminal sales of 8,920 vehicles, Tesla Model Y, Ideal ONE, Xiaopeng P7 for its three best-selling cars. Guangzhou private terminal sales of 8,339 units, Tesla Model Y, Ideal ONE, GAC AION Y are the favorites of Guangzhou citizens.
With 6,965 units sold in Chengdu's private market terminals, the Tesla Model Y is its most popular model. Beijing private terminal sales of 6,137 vehicles, Tesla Model Y, BYD Song PLUS EV, BYD Qin PLUS EV are the three favorite models of Beijing citizens.
Chongqing private market terminal sales of 6,104 units, BYD Song PLUS DM-i is the chongqing citizens' favorite model; Suzhou private market terminal sales of 5,136 units, Tesla Model Y, Hongguang MINI, Xiaopeng P7 for its sales TOP3 models. With 5,065 units sold in the Zhengzhou private market terminal, the Ideal ONE is its most popular model.
Terminal sales in new first-tier cities reached a maximum of 67,005 units, Tesla Model Y is the most popular model in new first-tier cities, and QQ Ice Cream ranks among the top 5 terminal sales in new first-tier cities.
Hongguang MINI is still the most popular model in second-tier cities and below, and BYD Qin PLUS DM-i has gradually conquered the second- and third-tier city markets.
In the top 5 of the most popular new energy passenger cars in first-tier cities, in addition to the Tesla Model Y, BYD's Qin, Song, Tang three DM-i models and Han EV are the four most popular models of consumers in first-tier cities.
At present, there are seven cities in Mainland China that restrict the purchase of new energy vehicles in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Tianjin and Guiyang, with cumulative terminal sales of 54,086 units, accounting for 17.3%. The limited purchase city is dominated by mid-to-high-end models, and Tesla Model Y is its most popular model.
Non-restricted city terminal sales of 203,316 units, accounting for 65%, Hongguang MINI is its best-selling model. The proportion of non-restricted urban terminal sales continued to increase.
Let's take a look at which regions have the fastest sales growth. As can be seen from the above figure, the Tacheng area of Xinjiang has the fastest year-on-year growth, soaring by 50 times, Karamay City in Xinjiang has soared by 30 times year-on-year, terminal sales in Xinjiang Municipality directly under the Central Government and Benxi City in Liaoning Province have soared by more than 20 times year-on-year, and terminal sales in Zhongwei City and Urumqi City in Ningxia have soared by more than 10 times year-on-year. Other regions in addition to this achieved a super-triple-digit surge year-on-year.
In Addition to the Hongguang MINI (5 vehicles) model, there were three new models in January this year – Tianmei ET5 (33 units), BYD Qin PLUS EV (17 units), and BAIC BJEV EX3 (1 vehicle) in January this year.
In addition to the Passat (1 vehicle) model in January last year, 10 new vehicles were added in January this year, including Hongguang MINI (14 vehicles), Changan UNI-K (2 vehicles), Toyota RAV4 (2 vehicles), Ideal ONE, Buick Velite6, BYD Yuan Pro, BYD Tang DM, BYD Qin PLUS DM-i, BenBen E-Star, QQ Ice Cream sold 1 vehicle respectively.
The fifth-tier city of Ningxia Zhongwei City terminal sales of 26 vehicles, last January sales of 1 vehicle (Hongguang MINI), in January this year added 12 new cars, including BYD Song PLUS DM-i (3 vehicles), Hongqi E-QM5 (2 vehicles), BYD Qin PLUS DM-i, BYD Han EV, Weilai ES6, Ideal ONE and other high-end models.
Shijiazhuang's terminal sales in January were 3,331 units, up more than 9 times compared with 311 vehicles last year, of which the best-selling models Hongguang MINI (447 units), Ideal ONE (260 units), BYD Qin PLUS DM-i (164 units) have all achieved a surge, and the number of models has also increased from 43 in January last year to 125 models this year.
We can clearly see that with the improvement of the living and cognitive level of residents in third-tier cities and below, their requirements for choosing a car are also gradually increasing. The lower-class market is not only a battlefield for A00-class cars, but also a must for mid-to-high-end models. At the same time, the growth of new energy vehicle sales in the lower market is conducive to the rapid popularization of new energy vehicles in the mainland.