Recently, the automotive industry paid attention to statistics and released the top ten list of luxury brands in January 2022. According to the list, in the first month of the year, only bmw and Lincoln brands achieved year-on-year growth, and other brands without exception declined, of which Infiniti and Jaguar fell the most, and monthly sales only reached the level of 1,000 vehicles.
Following a leading group of luxury brands in 2021, BMW once again took the first place in the first month of the year. According to the insurance data, the number of insurance vehicles insured by the BMW brand in January 2022 was 108294, an increase of 14.4% year-on-year, becoming the fastest growing traditional luxury brand. Among the bmw brand product lines, the BMW 5 Series, BMW 3 Series and BMW X3 are the main products, driving the brand to achieve year-on-year growth. According to the amount of insurance, the sales of BMW 5 Series and BMW 3 Series were 28267 and 24401 respectively, which not only ranked among the best in traditional luxury cars, but also squeezed into the top ten in the list of cars.
Both Mercedes-Benz and Audi saw year-on-year declines, with Audi down 12.5% year-on-year to 72,517 units and Mercedes-Benz down 2.5% year-on-year to 93,967 units. Specifically, Mercedes-Benz GLC and Mercedes-Benz E-Class sales climbed in the first month, but mercedes-Benz C-Class fell sharply, with 10,732 units in January, down 43.6% year-on-year. Only the Audi Q5L saw growth in Audi's three best-selling models, while the Audi A4L and Audi A6L both declined year-on-year, at 16,145 units and 13,724 units, respectively.
Looking at the second echelon, the best selling is still Cadillac, and Lincoln is the only brand to grow. Specifically, Cadillac ranked fourth among luxury brands with 21,032 vehicles, down 14.5% year-on-year, and the best selling car was still Cadillac CT5, XT5, XT4, of which CT5 and XT5 both exceeded 5,000.
As Cadillac's most direct competitor, Lexus achieved 17,815 units in January, also down 14.5% year-on-year, and the sales of the main sales of Lexus ES, RX and NX models have declined to varying degrees, mainly due to the impact of the overseas epidemic and the supply of parts. As an imported brand, Lexus, the epidemic and the shortage of parts continue to affect the brand's production and sales performance.
Although Volvo is not as famous as Cadillac and Lexus in terms of brand fame, the annual sales volume in 2021 increased slightly by 0.5% year-on-year, but it fell 15.5% to 15335 vehicles in the first month of the year, which is also the biggest decline in domestic mainstream luxury brands. In terms of specific products, only XC60, S60 and S90 models exceed 1,000 vehicles, with 4890 vehicles, 3079 vehicles and 2570 vehicles respectively.
As a former downturn or even on the verge of delisting, but after achieving domestic production, sales rose steadily, and its sales in the first month were 8821 units, an increase of 6.5% year-on-year, becoming the second brand outside BMW to achieve growth. At present, Lincoln's domestic models include adventurers, aviators, navigators, of which adventurers are the lowest priced models of the Lincoln brand, and also the sales support of the Lincoln brand, with 4599 units sold in the first month, followed by the Navigator, with 2146 vehicles. It is understood that Lincoln's first domestic sedan will be listed in March, after announcing a pre-sale price range of 255,000-342,000 yuan, and the power is equipped with a 2.0T+8AT powertrain.
A few joys and a few sorrows. Jaguar Land Rover, which was once able to compete with Cadillac and Lexus, has now fallen behind Lincoln. According to the data, land rover brand sales (including imports) in January were 7742 vehicles, down 14% year-on-year, while Jaguar brand sales in traditional luxury brands were "at the bottom", with sales of 5 models on sale (including imports) in January being 1102, down 63.6% year-on-year.
As for Infiniti, the number of insured vehicles in January 2022 was 1148 units, down 54.1% year-on-year. According to Infiniti's official website, it currently has six products on sale, including Q50L, QX50, Q60, QX60, Q70L and a new generation of QX60, of which Q50L, QX50 have been listed for many years, the market performance is average, and the latest launch of the new generation of QX60, it is difficult to drive Infiniti's sales growth, first of all, the pre-sale price range is 45-66 million yuan, such a high price is doomed to provide high sales. In addition, netizens for the new car pricing recognition is not high, 45-66 million yuan can buy BBA or second-tier head brand of good models, although QX60 positioning medium and large SUVs, but the power system using 2.0T + 9AT combination, but in brand awareness is not as good as other luxury brands, more and more less sought after by the market.
Retail sales of luxury vehicles in January 2021 fell 5.5% y/y to 284153 units, mainstream joint venture vehicles fell 17.1% y/y to 853895 units, and autonomous vehicles fell 9.8% y/y to 940389 units, according to the Association. In fact, although the positioning of traditional luxury brands in the market is stable, but with the upward movement of domestic brands, the rise of the new energy market and the continuous "turmoil" of new car-making forces, the traditional luxury brand market has been eroded, and "luxury" and "high-end" no longer belong to traditional luxury brands such as BBA, such as Hongqi, Weilai and other brands are regarded as new luxury brands, but these brands still need to work hard in establishing the cognition of luxury brands, not only in products, but also in service. The competition between domestic luxury brands and international luxury brands, luxury fuel vehicles and luxury electric vehicles is becoming more and more attractive.
WeChat public number: used car wisdom Pan Pan (id: carman228)
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