Hybrid technology is in full swing in the domestic market, but it is somewhat unsatisfactory in the European and American markets. Luxury brands such as Rolls-Royce and Mercedes-Benz have clearly stated that they will no longer invest energy in the field of PHEV, after all, the profits brought by this transitional technology are far less valuable and meaningful than the strategic layout of the electric field in advance. However, Skoda, which is based in the low- and medium-consumption market, has also officially announced that it will cross the hybrid stage and focus on pure electric vehicles, which has somewhat surprised many people.
Although Skoda CEO Thomas Schaever explained this as "the transition model has no thermal significance for us, the future will belong to pure electric vehicles." "But in fact, everyone knows that this is directly related to the old owner Volkswagen Group's lack of attention to hybrid technology, and volkswagen has not updated and strengthened hybrid technology, which will naturally lead to Skoda having no tricks, and can only obey the leadership's command, pointing to where to fight." Fortunately, with the ID series homologous platform MEB provided by Volkswagen, the first pure electric vehicle model ENYAQ iV was created, and the initial performance was quite good, and the order volume far exceeded expectations.
Skoda ENYAQ iV has achieved remarkable results, but due to the increasing popularity of personalized consumption in recent years, its more conventional styling design will inevitably attract many consumers to complain. In order to win the attention and fans of more young consumers, Skoda quickly released the coupe version of ENYAQ iV - ENYAQ COUPE iV, and launched the ordinary version and RS performance version for consumers to choose. Although it looks a little compact at the time node, this car has actually begun to be developed as early as the ENYAQ iV has not been officially put on sale, so it is not a "catch-up" model as some netizens say.
As a coupe SUV, one of its biggest selling points is naturally its styling design, closed mid-mesh model + "Crystal Face" front grille design, with squinting headlights and double "C" air intakes, making it present a good sense of technology and grade. The RS version of the model also has an exclusive "Mamba Green" paint, and the air intake also adopts a more impactful three-stage design, which is full of sport.
The body side of the body with a slipback design, giving people a more coordinated feeling than the ENYAQ iV, but also making its tail appear more upturned and compact, this design has some similarities with the Tesla Model Y. It should be noted that the slip-back design brings elegant lines at the same time, but also causes the loss of head space for rear passengers, which can also be regarded as fish and bear paws can not be combined.
The interior will not be repeated, it is still the same simple style as ENYAQ iV, RS is also equipped with sports seats, and the words "VRS" are embedded in the details to highlight its sports identity. Powered by a single motor (rear drive) and dual motors (four-wheel drive), the former has a maximum power of 177 hp and 201 hp respectively, and the RS Sport version has a maximum output of 295 hp. The WLTP cruising range can reach up to 545km, which is also a mainstream level.
Although the shape of this coupe SUV has mixed reviews on the Internet, most people on the whole are still positive about its appearance, and even in my opinion, the ENYAQ COUPE iV is better looking than the sister model Volkswagen ID.5 in terms of styling. But relying only on "handsome" to win a hard battle in the electric market is obviously not enough, especially for Skoda, in addition to showing enough advantages in the product force of 360 ° without dead angles, it is also necessary to clearly carry out its positioning and future direction in the electric field, otherwise it is still difficult to escape the end of being hammered by the head.
At the beginning, Skoda's most famous propaganda word was "those who understand the public have bought Skoda", although this bundled sales have made Skoda smooth sailing in the short term, but with the intensification of competition between the markets, the public has to explore the market in order to survive, and inevitably have internal friction with Skoda. And when the limelight, Skoda must also take into account the feelings of the public, with reference to the Indian market of Skoda, when the limelight overshadows the Volkswagen, Volkswagen directly requires that Skoda can only produce a version, consumers want to buy high-end models can only buy Volkswagen.
Although he has been favored by the public, he is also shackled by the public everywhere. Nowadays, Volkswagen is in the stage of establishing user trust in the electric market, on the new starting line, Skoda needs to re-locate itself, whether it continues to be bundled with the public, or learn jetta, although there is the blood of the public, but in the brand positioning and product price range, always maintain a certain safety distance from the public, both avoid the inexplicable carrying of the gun, but also have enough room for development.
Write at the end:
Although the soldiers who do not want to be generals are not good soldiers, but in the case of being strangled in the throat, it is better to make a chicken head in a down-to-earth manner, less fancy configuration, more emphasis on practicality, the price will be lowered, the main cost performance, this combination of fists down, I believe that Skoda to reproduce the glory of the year, it is not difficult. However, if there is still the ambition to fight with the "big brother" in the electric market, it is likely that it will continue to be hammered.