As we all know, exclusive platform-based vehicles can maximize the advantages of pure electric vehicles, but the transformation of traditional fuel vehicle companies to electrification often needs to go through a transitional stage, that is, "oil to electricity". At this stage, although the layout of electrified models can be quickly realized, there is not much competitiveness in terms of product strength, and sales are not as good as some newly established brands, which is also the current situation of many traditional joint ventures/luxury brands of pure electric vehicle products.
However, with the continuous advancement of the electrification process, joint ventures/luxury brands have slowly found their own way to electrification, especially traditional luxury car brands, and the electrification plan is becoming clearer and clearer. Then the following brother will talk about these traditional and powerful "new car" concepts through several recently unveiled luxury brand pure electric concept cars.
X Speedium Coupe
As a luxury car brand under hyundai Group, Genisesy once again entered China with a high profile last year, which attracted a lot of attention. Just recently, Geniseys officially released the new pure electric concept car X Speedium Coupe, which was designed by Luc Donckerwolke, chief creative officer of Genises, which will become a new family design language for the future pure electric products of the Geniseys brand.
From the design point of view, the X Speedium Coupe is full of design elements with double parallel lines, which also echoes the word Speedium in the car name, which is inspired by the Inje Speedium Circuit in Gangwon-do, South Korea, showing Geniseys' persistent pursuit of sporty performance, even if it enters the era of pure electric.
The new car as a whole adopts the styling design of the crossover, following the principle of minimalist design, and the front face inverted triangle is also derived from the brand's iconic family shield mid-net design elements. Moreover, the traditional light source design is no longer visible on the X Speedium Coupe concept car, and it is expected to cite new lighting technology, plus streaming mirrors, and hidden door handles, to maximize the preservation of the integrity of the minimalist design. It is worth mentioning that the official revealed that this concept car is very close to the mass production version.
The side of the body has a clear Shooting Brake hunting version model style, and the smooth double waistline outlines the sensual sports posture. In addition, the exterior color of the X Speedium Coupe concept car is officially called "Inje Green", which also echoes the design inspiration of the Gangwon-do circuit.
According to the plan, Geniseys' first pure electric vehicle, the GV70, will be produced at the Montgomery plant in the United States in December this year. By 2030, Geniseys will launch 6 pure electric vehicles.
Audi urbansphere
With the wave of new car manufacturing in China, the concept of "user co-creation" has also caught fire. In order to implement the "Audi China Enterprising 2030 Strategy", Audi has recently played the "user co-creation" - Audi urban scope concept car.
Urbansphere is a new member of the Audi Sphere series of concept cars, different from the electric roadster Audi Skysphere and the large-size four-seat luxury sedan Audi Grandsphere, the biggest highlight of the Audi urbansphere is co-creation with Chinese customers. That is to say, the design inspiration of the Audi urbansphere concept car comes from the suggestions of Chinese customers, which is closer to the needs of Chinese consumers for high-end travel.
In terms of styling, the Audi urbansphere has a large body size, with a wheelbase of 3.40 meters, a length and width of 5.51 meters and 2.01 meters, and a height of 1.78 meters, which is the largest size of all Audi concept cars to date.
The lamp face inside the front octagonal integrated grille has a unique interactive function, which can transmit signals through dynamic lighting, which not only highlights Audi's strong ability to play with lights, but also further enhances the safety of travel, avant-garde and practical. As for the design of the two-seater, four-seat independent seats, large screens in the car, eye tracking and other advanced elements, they all reflect the main positioning of this car's luxury and comfort.
The Audi urbansphere concept car is built on the PPE platform, supporting 800 volt charging technology, charging for 10 minutes, and endurance of 300km. According to official disclosures, the WLTP range of the Audi urbansphere concept car is expected to reach 750km.
Lincoln Star
As early as 1914, Ford founder Henry Ford invented the concept electric vehicle, which is also one of the earliest electric models in the world. Today, a hundred years later, Lincoln, a luxury brand under Ford Motor, also released its first pure electric concept car, the Lincoln Star, opening a new journey of brand electrification.
The Lincoln Star pure electric concept car is based on a pure electric extensible architecture that supports rear-drive and four-wheel drive layouts, so this car has many subversive spatial layouts.
For example, the front load compartment can be fully expanded and deformed, its internal space is connected with the cockpit, and with the electrochromic glass used in the front hatch, the front hatch can ensure that more light shines into the cockpit when driving, and the hatch will automatically darken when the vehicle is parked, protecting the privacy of stored items.
The trunk space has also been redesigned, with comfortable outdoor seats hidden in the trunk for passengers to rest and enjoy the view.
The most prominent part of the interior is the front-row through curved screen, which provides a digital panoramic experience. The front and rear of the vehicle are equipped with spacious wrap-around first-class independent seats, and exclusive storage space can be used for electronic devices or slippers. There is also an integrated control panel and a crystal glass wine cabinet between the rear seats.
In addition, the incoln Star pure electric concept car also uses a large number of environmentally friendly materials to replace traditional leather and chrome materials, reflecting the sustainable luxury of the future.
Compared with domestic auto companies, most overseas traditional car brands seem to be much slower on the road of electrification transformation. But in fact, in recent years, the frequent occurrence of pure electric vehicle accidents has long shown us the drawbacks of the barbaric growth of the pure electric vehicle industry in recent years. For traditional car brands with deep roots, technological breakthroughs are only a matter of time, and it is more important to bring consumers more innovative, more in line with the needs of future sustainable development, and safer and more reliable products.