This Wenzhou boss is so weird! Starting from scratch with 8,000 pieces, we opened more than 20,000 stores and earned 3.5 billion yuan a year! What's even more outrageous is that the boss does not pay for it himself, but employees, landlords, and suppliers rush to empty their pockets to help him open a store!
It is Wallace, a cottage KFC selling fast food, not engaged in franchise, not direct sales, with the number of stores than McDonald's KFC China stores combined?
In fact, Wallace's "circle money code" is very simple, that is, crowdfunding. Use someone else's money to open a store for yourself:
First of all, internal employees can apply to open a store after 2 years of work. Each new store headquarters investment of 20%-30%, other shares are all solidly divided into the hands of executives, store managers, supervisors, city managers, ordinary employees, everyone according to the ability to flexibly invest 2.5% -30% range. In this way, all employees are no longer part-time workers, but have become Wallace's partners, and they are all "bosses" who take dividends.
Secondly, Wallace will also pull landlords, suppliers, decoration companies and other partners into the partnership. For example, tell them, I want to open 10 new stores, I want to raise 5 million funds, if you have money in your hands, you can invest in, absolutely higher than the bank income. And you just invest money, manage the operation I will do, you wait for the dividend at the end of the year.
Once the first investment pays off and Wallace opens a new store after that, these people are more than willing to continue investing.
Therefore, Wallace's more than 20,000 stores, there is no pure franchise store, there is no pure direct store, all of them are multi-party investment, partnership crowdfunding. What are the benefits of this?
First, the boss spreads the cost and risk of opening a store, and the expansion speed is naturally very fast.
Second, each employee is "starting a business" for himself, the enthusiasm is very high, reducing the cost of headquarters management and supervision, so Wallace's stores are large, the survival rate is high, and the life cycle is long.
Now in all walks of life, many emerging brands are rapidly expanding with the crowdfunding model, such as Atour Hotel, Yonghui Supermarket, Deyou Real Estate, Wanshijiufang, Baiguoyuan and so on.
We small and medium-sized enterprises can also learn from this model to quickly occupy the market at low cost and high efficiency. For example:
Baiguoyuan originally lost 200 million yuan in 7 years, the boss lost to the salary can not be paid, and then tried to use the crowdfunding model to do, the result of a few years of crazy opening more than 5,000 stores, the annual income of 12 billion, and the boss does not invest a penny, how to do?
1. Crowdfunding stores: Each new store headquarters does not invest money, the store manager invests 80%, the precinct management invests 17%, and the regional director invests 3%.
2. Responsibility allocation: the store manager is responsible for daily operation, the area management is responsible for regional co-ordination, the regional director is responsible for site selection; the headquarters is responsible for staff training, logistics supply, brand operation and other soft power matters.
3. Dividend sharing: 70% of the profit of the store is distributed to the above three parties according to the proportion of investment. The remaining 30% goes directly to the headquarters.
4, talent fission: each store manager must train a new store manager every year, after the new store manager successfully opened the store, the old store manager can take 10% dividends as a master in the apprentice new store.
After the implementation of this model, Baiguoyuan's direct decline from consecutive years of losses to exponential growth.
In contrast, many traditional small and medium-sized enterprises now have conscientious bosses and diligent employees, but profits and scale cannot be done, in the final analysis, the boss's thinking is imprisoned. Many companies are not bad in products, but in thinking and mode.
The market and consumers have long changed, and it is definitely difficult to do today's business with the methods of more than a decade ago!
No matter how strong an enterprise is, the internal resources are also limited, so the boss must learn to integrate the unlimited external resources and use the people, money, and resources of the society to help us make the enterprise bigger!
Therefore, the boss must keep learning and learn from the excellent business model in order to create a company that is in line with the times!
We can not only cooperate with employees and executives to crowdfund, but also work with customers and peers! If you also want to try, we recommend that you learn the "Connected Profit Thinking" online training camp, which will combine cases from all walks of life and explain the operation method in detail.
This is a set of system tutorials that help 60 million traditional enterprises innovate and transform, from cases to methods, one will learn, help bosses open their minds, enhance cognition, and redo traditional business with interconnected methods!
The full set of courses includes 5 hours of live Q&A on dry goods + 1 supporting business textbook + 17 video intensive lessons, analyzing 108 profit secrets in more than 30 industries, full of dry goods:
For example, how to create explosive products and obtain customers in large quantities? How to upgrade the product chain and lock in users for repurchase? How to activate the potential of employees at low cost, let customers frantically refer, and let the boss return the capital before investing?
There is also how to seize the business outlet in the next 10 years, landing the S2B2C model, community model and so on.
Click on the link below to start learning immediately, less than a meal money, break the business growth dilemma, and make the performance soar 10 times!
Those who become big things do not tangle, and they can use it immediately after learning
Connected profit thinking
