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Introduction: It is recommended to be patient after reading the whole article, which is very helpful
In business, we are deceitful and openly fighting. Once you step into the business sea, you must cultivate yourself into a sensitive, intelligent, mature and skillful figure, and you must master enough wisdom. Also in a highly competitive business environment, some people are difficult to walk, it is difficult to move, some people are triumphant all the way, full of spirit, the difference is how to show their skills. 36 plans is a strategy encyclopedia, can be widely used in all aspects, including the application in business, 36 plans is completely a business war method, which brings together many strategies, for people in business is of great benefit, can let us in the complex and changeable business war in an invincible position, can make us in the mall foresight, free to seize a business opportunity, to achieve their business dreams.
In the previous article, I told you about the first plan of "Concealing the Sky and Crossing the Sea", and there are also many friends who have collected it.
Today to share with you the second plan "Wei Wei to save Zhao" suggests patiently reading the entire article, very helpful:
The tactic of besieging Wei du to force the Wei army to retreat
Ji Yue: "It is better to share the enemy than to divide the enemy." The enemy yang is not as good as the enemy yin. ”
Solution: When attacking a concentrated enemy army, it is better to disperse the opponent's strength first, and then strike hard. Instead of preemptively attacking, it is better to wait for the other party's movement to be determined before attacking.
In the Warring States period, Sun Bing and Pang Juan fought with wisdom and fighting methods, and there was a wonderful process of "encircling Wei and saving Zhao".
Sun Bing and Pang Juan are both students of Ghost Guzi, and the two have a good relationship, and they will help each other in the future. However, Pang Juan was deeply afraid that Sun Zhi's talent would surpass his own, so he planned to murder Sun Zhen and make him crippled by torture. Fortunately, Sun Bing pretended to be crazy and escaped death, and was rescued back to the State of Qi by Mo Zhai's disciple Bird Slip.
Later, King Hui of Wei sent Pang Juan to lead an army to attack the State of Zhao, and the capital of the State of Zhao, Handan (present-day Handan, Hebei Province), was in danger, and the King of Zhao promised to give it a gift from Zhongshan and ask the State of Qi to send troops to rescue it.
King Wei of Qi ordered Tian Ji to be a general and Sun Zhi to be a military master, and led his troops to rescue Zhao. At that time, Tian Ji was about to send troops to Handan, and Sun Zhi offered a plan: "Zhao will not be the enemy of Pang Juan, but will go to Handan before me, and his city has fallen." It is better to garrison the middle road and threaten to cut down the Xiangling Tomb, pang Juan will return, and attack it back, and it is invincible. ”
Xiangling was the capital of the Wei state, and if Xiangling was lost, the capital Anyi would also be lost. Pang Juan's attack on Handan was just around the corner, and when he heard that the Qi army was going to attack Xiangling, he had no choice but to abandon Handan and return to China day and night to defend the capital. Taking advantage of the fatigue of the Wei army's return to the division, the Qi army intercepted it in the middle of the way, and defeated the Wei army. Thus relieving the siege of Handan and saving the Zhao kingdom.
Therefore, the strategy of "encircling Wei and saving Zhao" is to "attack and save", and it is not necessary to directly confront him. The so-called "mantis catches cicadas, the yellow finches are behind", the yellow finches want to save the cicadas, that is, to attack the place where the praying mantis must be saved.
Shopping malls are like battlefields, so in the competition, for strong competitors, they cannot confront them head-on, but should attack their weaknesses from the side, which will have a significant effect.
The "Nanhua people" got out of the predicament
Jiangsu Nanjing Chemical Industry Company is a national key large-scale chemical enterprise, founded in 1934 by the famous patriotic industrialist Mr. Fan Xudong, and has strong design and development, scientific research and production, chemical fiber machine manufacturing and construction and installation strength.
After the opening of the market, the competition between enterprises was fierce, the struggle intensified, and Nanhua Company used the strategy of "encircling Wei to save Zhao" to relieve the urgent need several times.
There is a chemical plant in Nanjing and Nanhua Company have a mutual supply relationship. The plant supplies Nanhua Company with hydrochloric acid liquid alkali, and Nanhua Company supplies sulfuric acid and nitric acid from the plant. However, in the past few years, due to the poor production of sulfuric acid and nitric acid of Nanhua Company, the other party put pressure on Nanhua Company to stop supplying hydrochloric acid liquid alkali, which seriously affected the production of Nanhua Company and posed a great threat.
In response to this situation, Nanhua Company repeatedly went to the door to explain and ask for forgiveness, but there was no result. Therefore, when Nanhua Company was helpless, it decided to "attack its weakness" and organized 800 tons of hydrochloric acid liquid alkali to meet the urgent needs of production, and stopped supplying sulfuric acid and nitric acid at the plant.
As soon as the plan came out, it worked. The chemical plant immediately came to the door, apologized repeatedly, and said that it would continue to cooperate and that such things would not happen again.
For another example, there is a coal mine that supplies bituminous coal of Nanhua Company, but for a long time, it can be said that it is underpaid and delayed every year. The Nanhua Company sent personnel to sit and urge, and even leading cadres went to personally visit and ask for help, but to no avail.
However, the mine relies on Nanhua Company for one thing, that is, using Nanhua ammonium nitrate blasting and mining coal. Seizing on this point, Nanhua Company decided to arrange ammonium nitrate shipments at the level of coal handed over by the other party, on mutual conditions. This immediately attracted the attention of the mine and had to be delivered according to the coal contract.
Today's Nanhua Company has solved practical difficulties by using the strategy of "encircling Wei to save Zhao", and Mr. Fan Xudong, the founder of Nanhua Company, cleverly applied the "Weiwei rescue Zhao" clever strategy as early as the 1920s, and his skills were superior.
Wisdom Fighting World "Alkali King"
With the outbreak of the First World War, Western countries were busy with the war, and the "foreign alkali" imported into the mainland was greatly reduced, from 30,000 tons before the war to 210,000 tons in 1916, and the alkali market in old China had a relative vacuum time.
Mr. Fan Xudong, a national capitalist who has been engaged in alkali production, did not let go of this excellent time for the development of national industry. Under his active efforts and travel, China's first alkali-making enterprise, Wynn Alkali Company, was established in 1918.
After the end of World War I, the British Company of Bunemen, which once called the "world alkali king" and has been monopolizing the Chinese alkali market, rushed back to the Chinese market, but found new competitors here, and although it was soft and hard, it could not squeeze out Wynn. Not even being able to do it under his control greatly annoyed Bunemon.
After some planning and preparation, Bunemen wanted to fight to the death, he transferred a large amount of soda ash, dumped on the Chinese market at a low price of 40% of the original price, and tried to squeeze out Wynn at all costs.
Compared with Bunaimen, the disparity in strength is too large. In the face of The Low Price Dumping Offensive of Bunemen, the newborn Wynn is at a critical juncture of life and death.
Fan Xudong was extremely anxious about this. He knew that if the price was reduced and competed with the Bunemen, it would not be long before Wynn would be exhausted and collapse; without the price reduction, the product would not be sold, the funds would not be recovered, it would not be reproducible, and Wynn would also exist in name only.
One day, Fan Xudong was looking down and thinking about countermeasures, and when he looked up, he saw a picture of himself studying in Japan hanging on the wall, and he couldn't help but recall that in his youth, he was affected by the failure of the "Penghu Reform Law" and had to cross to Japan in order to avoid the Qing government at that time. The founding of Wynn was the time when the use of the Bune gate was temporarily restrained. Now that the Bunemon is sharp, can Wynn also "cross the East to Japan"?
Japan's industry is more developed and it is the largest market in the Far East by the Bunemon Company. The European war has just stopped, everything is waiting to be revived, the output of Bunemen is limited, and there are only a few alkalis that can be transported to the Far East. Now, in order to deal with Wynn, Bunemon has shipped a large amount of alkali to China, and the Japanese alkali market is bound to be relatively tight, and we should take the opportunity to enter the Japanese market. Bunemon attacked us from the front in China, and we swerved back to Japan to attack him from behind.
Japan's two major conglomerates, Mitsubishi and Mitsui, both want to take charge of the bull's ear in the business world, and the competition between them is fierce. Mitsubishi has its own alkali plant, while Mitsui does not have it and can only rely on imports, which is exactly what Fan Xudong wants.
Fan Xudong quickly negotiated with Mitsui and entrusted Mitsui to sell the "Red Triangle Brand" soda ash produced by Wynn in Japan at a price lower than that of Buneimon.
Mitsui felt that one did not want his own funds, the second was profitable, and the third was to solve the urgent need, so he quickly reached an agreement with Wynn.
The "Red Triangle Brand" soda ash, which is equivalent to 10% of The Sales of TheVeneMon in Japan, is like a strange soldier launching an attack on the Alkali Market in Japan through the huge sales network of the Mitsui Foundation throughout Japan.
The quality is the same as that of Bunemon, and the low-priced "Red Triangle" soda ash quickly caused the impact of alkali price decline throughout Japan, and this mutation caught Bunemon off guard. In order to preserve the Japanese market, Bunemon had to cut prices accordingly.
Since the sales volume of The alkali in Japan is much larger than in China, this price reduction has greatly hurt its vitality. Wynn alkali sales in Japan do not exceed 10% of The Inner Gate, but the price is higher than the reduced price of the Inner Gate in China, and the loss is relatively small.
As a result, although Bunemon is in an advantageous position in China, it is extremely disadvantaged in Japan to cope with the constant challenges of Wynn.
Bünemen, who had been blinded by Wynn, weighed the pros and cons and found that it was much more important to protect the Japanese market than to attack Wynn in China. Therefore, shortly after Wynn launched an offensive in Japan, Bunemon expressed to Wynn through its office in China that it was willing to stop the alkali price dumping in the Chinese market, hoping that Wynn would stop acting in Japan accordingly.
Fan Xudong also took the opportunity to propose that if the alkali price of Bunemen in the Chinese market changes in the future, it must obtain the consent of Wynn in advance. Bunemon reluctantly agreed.
The mighty Bunemon was arrogant and arrogant, mistakenly believing that the newborn Yongli was vulnerable, but its strangling attack was crushed by Mr. Fan Xudong's clever trick of "encircling Wei and saving Zhao". It ended up with a fiasco.
The secret of the "encircling Wei and saving Zhao" plan lies in not discussing things on the facts, treating headaches and feet, but devoting ourselves to grasping the key points and weak links of the other side, dispersing the strong enemy, mobilizing and fighting again. That is, the tactics of avoiding high and falling, avoiding real attacks, avoiding strong attacks and weak forces, and avoiding sharp attacks.
Discussion: Encircling Wei and saving Zhao was a successful military strategy, and it has been used many times throughout the ages. In the political struggle to encircle Wei and save Zhao, it was manifested as besieging a third party, thus freeing people in danger. There are many kinds of sieges here. If we raise wei to save Zhao from a philosophical point of view and analyze it, we can see that this is a law that is prevalent in the dialectical development of things. When people master and use it, it is a strategy; when people use and operate it concretely, it is a methodology. Not only ancient warfare is available, but modern warfare is also available, and all walks of life are available and will achieve miraculous results.
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