Ma Yun always spoke with astonishing words, he said: "It is useless for the retail industry to hate me, and it is useless for the poor to hate landlords; because if you kill the landlords, you will not necessarily become rich." I am very sorry to tell you that the blow to the real economy is only just beginning. ”
Although the words are a bit crazy, but it is the truth, after the emergence of mobile e-commerce, the real economy has suffered an unprecedented impact, even the former entity giants are also doomed: Yonghui Shangshu declared bankruptcy, Wal-Mart and other supermarkets have closed stores. Data show that 70% of the physical retail industry is facing a crisis of bankruptcy, and self-employed households and hypermarkets are also being eliminated! What is the reason behind these dilemmas?
In fact, this is the war book given to us by the times, the emergence of the Internet has made great changes in the business environment, but many enterprises still adhere to the traditional business concept, and have not built a product view, marketing view, user view, talent view that matches the Internet era, and naturally they are blocked out of the Door of the Internet economy!
Therefore, in the Internet era, only by using Internet thinking to run enterprises can it be possible to break through the current dilemma. Today, I gave you an inventory of the 3 important thinking transformations in the Internet era, and the boss must collect them!
1. From the difference in price of profits to the entrance thinking of traffic
In the past, everyone sold products to earn the difference, but because of the price war, the price difference was getting less and less, and the profits of enterprises were getting lower and lower; today, the good enterprises are using products to circle people! Just like the Costco supermarket in the United States, which was born 20 years later than Walmart, it is Walmart's most feared competitor.
Traditional supermarkets like Walmart have product gross margins as high as 20%-30%, but Costco product gross margins are only 7%. Therefore, the same goods, Costco is much cheaper than Walmart, which naturally attracts many customers. But if you want to pay, you must also become a member of Costco, the membership fee in the United States is 69 US dollars / year, China is 299 yuan / year; with very cost-effective goods, Costco attracts more than 90 million members around the world, and the membership renewal rate remains above 90% every year.
Later, Costco sold 500,000 cars a year, making it the second largest car dealership in the United States; in addition, it also involved tourism, catering, pharmacies and other businesses; each of them made a lot of money.
Therefore, Costco has made a "free commodity" in the front end, attracting customers to become its members, and then making a cross-border profit through the product chain on the back end!
2. Change from traditional employment thinking to partnership thinking
Ma Yun said: "The era of part-time work has passed, no one is willing to work for a lifetime, if the company still uses the traditional employment system, it will inevitably be eliminated by the times, and letting employees be bosses is the general trend of the future!" "Just like Taier sauerkraut fish, relying on the partnership system, it earned 125 million yuan in half a year and opened 126 stores." How does it do it?
(1) Each store of Taier Sauerkraut Fish is invested by the headquarters, but the headquarters only takes 70% of the profits of the store;
(2) 20% to the store manager who has reached the assessment standard; whether a store is profitable has a lot to do with the store manager, and Tai'er sauerkraut fish uses 20% of the dividend right to bundle the personal interests of the store manager and the interests of the store together, so that the store manager himself wants to make money, he has to find a way to make more money in the store, which greatly enhances the owner's sense of ownership;
(3) 10% to the store manager's master, Taier sauerkraut fish in order to solve the problem of talent fission of the enterprise, the launch of the "master apprenticeship system", the old store manager successfully trained a qualified new store manager, as a master, you can enjoy 10% of the profit dividends in the apprentice store.
The boss must know that the biggest waste of the enterprise is the waste of the wisdom of the employees, and many times it is not that the employee will not do it, but that he does not worry! The partnership model is to turn employees into a community of interests of the enterprise, so that they can worry like the boss about how customers maintain, how to grow performance, and how to expand the scale!
3. From asset-heavy competitive thinking to asset-light enabling thinking
Many bosses invest 1 million yuan to open a store, and then invest in the next one after returning the capital, which will lead to our cash flow being solidified, so that the assets of the enterprise will become heavier and heavier, and the competitiveness will become smaller and smaller. Today,those who are really big are empowering the upstream and downstream through the way of industrial platforms, and they earn profit share from it.
Just like the 711 convenience store that has more than 70,000 stores around the world, it does not invest its own money to open stores like traditional enterprises, but finds a husband-and-pop store with a good geographical location to cooperate. 711 said to the owner of the mom-and-pop shop: "I invite you to use our brand, we will give you shop, place goods, do marketing empowerment; if you earned 30,000 yuan per month before, I will guarantee that you earn 30,000 per month, and we will divide the part of more than 30,000 yuan equally." In this way, many mom-and-pop shops joined 711, and 711 quickly occupied the global market.
Therefore, the boss must get rid of the asset-heavy competitive thinking, soften the assets of the enterprise, and establish an industrial empowerment platform, so that other people's stores are your stores, and your enterprises have become an asset-light, high-value, strongly connected company.
Zhang Ruimin said: There is no successful enterprise, only the enterprise of the times. For traditional enterprises, the top strategy is to conform to the times, follow the trend, seize the money-making thinking of the Internet era, and use the Internet to do the traditional enterprises again. If you feel rewarded, I recommend you to learn Mr. Chen Ping's "Interconnected Profit Thinking", the above content is selected from here, it contains Mr. Chen's 5-hour dry goods live broadcast, a hardcover textbook, 17 online intensive lessons, summarizing the 108 secrets of the transformation of traditional enterprise Interconnection, and more dry goods content such as:
1. How to create a large number of gold explosives that drain new customers?
2. The law of monetization in the Internet era: grasp the potential - infiltration - transaction - service - fission!
3. How to make assets lighter, make users bigger, make the market explode, and let customers automatically fission 100 times?
4. The golden outlet of the next decade: (1) S2B2C model; (2) new retail model; (3) community business model!
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