"Kyoju battery, run far!" Beijing Kowloon Group specially invited Mei Mingping, a practical expert in Chinese dealer training and a senior channel management consultant, to teach more than 150 dealers in training to help grasp the sales growth model of dealers and promote win-win cooperation among manufacturers.
Founded in 1993, Jingjiu Group is a specialized battery enterprise integrating science, industry and trade, with a production capacity of more than 30 million units and an output value of more than 5 billion. In May 2015, the "Jingqiu" brand trademark was recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce, and formed a long-term strategic partnership with the Chinese Air Force, state grid and China Southern Power Grid, and the products are exported to Southeast Asia, the Middle East, Africa, Europe and the United States and other regions, while maintaining healthy development and moving towards a diversified enterprise.
Teacher Mei Mingping conducted the "Manufacturer Win-win Dealer Sales Growth Model" training for more than 150 dealers of Beijing Kowloon Group, how to solve the problems of homogenization of industry products, price transparency, channel fragmentation and increasingly high operating costs? How to do a good job in the stock market and expand new market increments? How to enhance confidence, improve business capabilities, and achieve breakthrough upgrading and steady development? Teacher Mei explained in detail in the course.
Teacher Mei Mingping started from the dealer ability model and taught the underlying logic of dealer sales growth. Choosing a brand-name product or a good product manufacturer to operate is a prerequisite for success, and it is also a prerequisite for dealers to become stronger and bigger. At the same time, every successful dealer is inseparable from the channel intensive cultivation of the regional market, the terminal sales of products, and the branded market operation, which are the four conditions that dealers must have to achieve success. Only with these four capabilities can we have core competitiveness and achieve sustained success.
With the intensification of competition, channel changes, rising operating costs, and declining profits, dealers cannot wait to rely on them, but must go out to attack. Teacher Mei Mingping takes "marketing positioning management bottle" as the starting point, so that dealers can learn accurate positioning and have a vision of development; and teach the marketing rules of obtaining competitive advantages, as well as the secret of dealers' success; the development partnership of manufacturers is the inevitable result of market competition, creating regional market brands, professional development, and increasing sales, and will become a regional market winner.
The times are changing, the environment is changing, and if dealers do not change, they will be eliminated at an accelerated rate. Teacher Mei Mingping said that omni-channel marketing is the future development trend, the new dealer's business mode should be online and offline multi-channel integration; channels can continue to win from a reasonable layout and high-quality network, dealers should increase macro control, focus on and plan for market operation and investment, do a good job in the stock market deep ploughing, strengthen incremental market development, improve channel competitiveness, will be in an invincible position.
Teacher Mei Mingping personally taught the successful people to master the service thinking, create customer value and create a competitive advantage. The quality of service represents the quality and image of the brand, and quality service can bring good reputation and image in the regional market. Let Beijing-Kowloon dealers know the importance of service, strengthen customer management, improve customer satisfaction, is to improve sales performance is an insurmountable path, and comprehensively create maximum customer value.
Successful dealers should have long-term and clear goals. Through more than ten years of dealer management practice and in-depth study of the essence of dealers, through the analysis of the characteristics of successful dealers, mr. Mei Mingping enables dealers to conduct self-diagnosis, self-identification and self-improvement in a timely manner, promote dealers to improve their own level, strengthen dealers' long-term thinking about their own development, and further consolidate the win-win situation of manufacturers.
Manufacturer cooperation, hand in hand for win-win results. Teacher Mei Mingping elaborated on the great significance of manufacturer cooperation from the contents of manufacturer sales tasks, manufacturers' promotional resources, maintaining market circulation order, manufacturers' sales guidance, etc., sublimated the understanding of manufacturers' relationships in Beijing-Kowloon dealers, in order to create a strategic cooperation partnership, form a manufacturer's interest alliance, so that dealers keep up with the pace of manufacturers to become stronger and larger, long-term sustainable development.
At the end of the training, dealers around the world have said that this trip has not come in vain, and after listening to Mr. Mei's class, they have benefited a lot and have a clear idea. Not only help them improve their sales confidence, but also enhance brand awareness, after going back, they will definitely strengthen the implementation of policies, keep up with the pace of rapid development of manufacturers, and achieve a win-win situation for manufacturers.