Recently, I was deeply impressed by a news story about an aunt who sells water at a basketball court in Shanghai, and by providing excellent "emotional value services", she became popular on the Internet overnight, and her business is doing well. A few days ago, Xuan Jing, the former vice president of Baidu, caused great controversy on the Internet because of the view that "ignoring employees' feelings" violates "emotional value".
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It also shows that in today's society, "emotional value" is increasingly becoming an important soft power for enterprises and individuals to win users and employees. The basketball court water seller aunt is customer-oriented, and uses meticulous service to meet the hidden needs of users. She provided free poachs and tissues for the little brother who played basketball, and started the service "Kwa Kua mode".
It directly fills the emotional value and also raises the perception of customer experience. In contrast, the other water sellers next to them are only at the level of simply selling aquatic products, which makes it difficult to attract customers. With the promotion of social media, the aunt won universal praise from netizens for "providing emotional services", and business has been booming ever since.
Xuan Jing's arguments on the Internet are completely contrary to the needs and expectations of today's society for the concept of enterprise management. She believes that "there is no need to consider the employee's family" and "the employee only needs to complete the task", ignoring the personal needs and emotional experience of the employee, which can be said to be a fatal mistake in management.
Some data show that it is not possible for enterprises to regard employees as "tool people", and only by understanding and caring about the physical and mental feelings of employees can we truly improve the effectiveness of the team. This argument directly damaged the emotional experience of employees, aroused strong resentment among employees, and caused irreparable negative impact on the company. Relationships can only last if they recognize and respect each other.
Compared to Xuanjing's "tool-like" remarks, the basketball court aunt uses emotional services to win profits. In business management, "emotional value" may be more decisive than the product and service itself. In today's society, individuals and enterprises are competing for perception and attention, and emotional factors have gradually become an important dimension of user experience and employee loyalty.
If you want to succeed in the future, you need to grasp the hearts and minds of your customers and colleagues, and provide trustworthy emotional support to others. Management philosophy, aunt with sincere feelings to win more people's recognition and support, it can be seen that life and work should be judged by the situation, with emotion is better than rationality.
In today's increasingly obvious trend of socialization, "emotional value" has become an important soft power for enterprises and individuals to judge success. An aunt can win praise for her meticulous service, while Xuan Jing is blamed for ignoring this important factor.
This means that we need to pay attention to the emotional communication between people and do a good job of "emotional service" in order to truly win the trust and support of users and colleagues. In the future, emotion management will be a top priority for corporate culture and team building, as well as an important source of personal influence and leadership.