As the "sales responsibility" in the Chinese brand SUVs, Changan CS75PLUS has always been at the top of the sales list in the past two years, and recently since the release of the second-generation CS75PLUS, the attention has been high, and the pre-sale orders have reached 15,000 units so far. What makes the second generation consistently so attractive? We may wish to take the Toyota RAV4, which was once called "one car to three generations" by netizens, as a comparison reference to see how the second-generation CS75PLUS, which has been newly added and upgraded, has won the old Japanese popular model in high value and completed the leapfrog challenge.
Upgrading beyond oneself gives high value
Speaking of Toyota RAV4, everyone is familiar with such a veteran popular Japanese model, which dominates the list of compact SUV sales in foreign markets for many years. In the past, netizens had high expectations for its product life, and even had such an appropriate evaluation for the RAV4 model: a car was passed on for three generations, and people were still walking. I have to admit that the high value given by reliability - so that the Japanese car of that era, has a fairly good brand bargaining power.
However, in today's manufacturing progress and consumption youth, reliability and China's "quality manufacturing" have become the threshold and cornerstone for the upward breakthrough of Chinese brand cars, and the iteration of intelligence and the advancement of science and technology are the "main theme" of high-value empowerment of automobiles. In other words, the new generation of consumers is no longer worried about quality, but is focusing on the self-iteration of experience.
In fact, paying attention to the changes in the decline in sales of Japanese brands in China in 2021 and the redness since the listing of CS75PLUS will find that the old Japanese brands that are known for their reliability are gradually declining in front of Chinese brands, and young people do increasingly favor technology to empower higher value, and products are standard with cost-effective Chinese brand SUVs.
The second-generation CS75PLUS is going through such iterations. The so-called yue self, is beyond the self-improvement, the second generation of CS75PLUS has completed more full new upgrades, which belongs to the high value of the cost performance on top of the self-improvement. And judging from the hot pre-sale data, the market also welcomes such a self-iteration.
Taking the cockpit intelligent advancement that young people pay attention to as an example, the second-generation CS75PLUS can present users with a complete smart travel scenario from "before getting on the car - after getting on the car - driving time - after getting off the car": before going out, the mobile phone controls the in-call intelligent vehicle interconnection system to turn on the air conditioner in advance; when sitting in the driver's seat, the face ID face recognition function automatically identifies your identity and learns the driving habits; when focusing on driving, the intelligent W-HUD can present driving information in the most comfortable position in the field of vision Holding the steering wheel, Indus Car Federation TINNOVE can help realize multi-scene voice interaction in-car control; when parking and reversing, the APA5.0 remote control valet parking system allows people to be outside the car, remote control parking, straight in and out, calmly cope with narrow parking spaces, in addition, the high-definition 540 ° panoramic image system can also fully display the real scene around the body in 720P picture quality; finally, after getting off the car, you can remotely view the image in the car through the mobile phone in Call APP, remotely share the key, and so on.
In fact, this whole set of smart travel system, split apart, is Changan Automobile product engineers, in the in-depth user habits of the research carried out "cut the details" optimization and addition, and once they are integrated, it makes the second generation of CS75PLUS have the value of giving technology to humanity. This also reflects that the second-generation CS75PLUS in the process of continuous product strength improvement, for young users to give them a high sense of value they love.
Cross-level sincere configuration against mainstream joint venture competitors
In addition to innovating beyond itself, the second-generation CS75PLUS is a cross-level existence for the same level of joint venture models. Taking the hardware advantage product force label such as "full series 8AT", "advanced active safety system" and "Blue Whale 2.0T + Aisin 8AT golden power combination" as an example, in the 120,000-150,000-level SUVs, it can be completely equipped with Aisin's new generation of 8-speed manual transmission models, the second generation CS75PLUS belongs to the unique, with luxury brands on the same platform AT, high reliability and stability, smooth shifting, and rapid response. In contrast, luxury brands can also play the full range of 8AT signs, the price of 30-400,000 Volvo XC60, BMW X3, and RAV4 is fully equipped with only CVT transmission.
In addition, the second generation of CS75PLUS in terms of safety, is more active safety ahead of the upgrade, IACC + intelligent cruise system to join, so that the new car has a more humane, more powerful safety protection system, single lane intelligent assist driving, intelligent deceleration and bending and other functions will make the safety guarantee more active and intelligent.
We may wish to take the RAV4 configuration list as an example, in addition to the 2.0L naturally aspirated power, more old-fashioned practical style interior, RAV4 can give the active safety assistance system performance is also slightly single. Take the 2.0L urban version of the RAV4 priced at 175,800 yuan, there is no panoramic image, radar, and toyota collision avoidance assistance kit is also less than any of the second-generation CS75PLUS active safety configuration packages.
Toyota RAV4 interior
More importantly, like the new generation of IMS intelligent interaction system that supports face ID face recognition and fatigue monitoring and early warning functions on the second-generation CS75PLUS, such hardware support and interface cannot be found in the cockpit design of RAV4. Of course, this is just one of the more cost-effective aspects of the second-generation CS75PLUS than the RAV4, in addition to the second-generation CS75PLUS with all-in-one racing seats, immersive music cockpits, 8.1° caring curved double screen... The list goes on and on.
Second-generation CS75PLUS cockpit
So in general, for the old-school Japanese SUV represented by the RAV4, the second-generation CS75PLUS can really be regarded as a complete leapfrog. From the full sincerity of pre-sale to cross-level value, in fact, consumer choice is always the most real market feedback, the advent of the second generation CS75PLUS, not only completed the product strength to improve itself, but also completely left the old Japanese popular models behind in high value.