We can often see the hot selling car in the country has a mark-up sale, this kind of incident occurs from time to time in the joint venture car brand, it is undeniable that some popular cars have excellent strength, strong quality control, full of highlights, but this kind of this itself is not low, and on the basis of the original price increase, the car company is really a bit into the immediate feeling.
Today we talk about a car with a very strong price increase - Lexus LM. Japanese commercial vehicles are quite familiar with Toyota Alpha, in the domestic market it is worth a lot, can be called luxury MPV ceiling level car, but in fact, in the local market, toyota Elfa price is only about twenty percent more expensive than the Honda Odyssey, this level of pricing is not equipped with the field of luxury MPV, even the side of the million level has not been touched, the main is actually economical and practical.
But in the Chinese market, consumers for Toyota Alpha pursuit is enthusiastic, to its high recognition, the market demand has become larger so that the car to get the opportunity to increase the price, further improve their image, between 7 years, from 600,000 all the way soared to a million outside, the proportion of price increases is also getting higher and higher, Toyota car companies for domestic consumers shopping mentality touch very clear, some people will inevitably have only buy expensive do not buy the right mood, not that Toyota Alpha car is not good, but it really does not deserve high prices.
Toyota made a handsome profit on Alpha, and the doubling of the profit of a car made the car companies start to seek further plans, so the Lexus LM was born! What is the positioning of this car? From the perspective of the brand, Lexus is Toyota's high-end brand, and the positioning of Lexus LM is naturally above Toyota Alpha. But in fact, Lexus LM did not appear at all in the mainstream market, but only aimed at the domestic market.
At present, a Lexus LM needs a price increase of 360,000, the value has exceeded two million, from the performance of all aspects of the vehicle, it is completely derived from the Toyota Alpha model, there is no separate research and development model, H and the data on technology, design and other aspects are upgraded from Alpha. In response to the simplicity of the Interior of Toyota Alpha, Lexus LM has made a lot of adjustments, after all, to be worthy of this price, the luxury image must always be established.
More than 2 million to choose what not to do? Even the price of the first-line luxury BBA is not so exaggerated, and the fact that it has been able to increase the price again and again shows that China eats this set, and the price of the car still has room to rise. Toyota likes to engage in this kind of operation in the domestic car market, or related to the concept of consumption, Japanese cars in the United States is difficult to sell high prices, from the Americans' own research on cars, they know better than the Japanese how to build cars, what kind of cars are luxury cars, and not only look at the price, in their minds, Japanese cars are not high-end at all.
So Toyota's pseudo luxury cars can only be sold in Southeast Asia and China, which should be said that car companies are too shrewd and too good at marketing, or domestic consumers are stupid money how good to fool, hope that Toyota can stop, do not increase the price of Lexus LM, for a long time, consumers will naturally react, want to understand the routine, the car is not worth two million people who spend money the most understand.