The introduction of 3.5L Lexus LM is Toyota planning for a long time, the emergence of a larger displacement Ofxus LM can bring more direct profits to Toyota, and this car has successively entered the domestic market, although it has not officially started selling, but the introduction of the domestic market, indicating that the time is accelerating.
Equipped with a 3.5L engine, the Lexus LM is the real sense of the "nanny car", the data point of view, code-named 2GR new series of engines with 296Ps maximum horsepower, matching the 8AT gearbox, can achieve 100 km acceleration of 7 seconds, and the comprehensive fuel consumption will exceed 13L 100 km.
At present, the lexus LM landing price of 2.5L hybrid has reached about 2 million, and it has been stable at about 500,000 perennial price increase, and the peak period needs 800,000.
Although Lexus LM sold less than 10,000 units last year, it can be said with great certainty that it has a high degree of attention in the 2 million-level business travel products, first, this market itself is niche, it is impossible to have annual sales of tens of thousands of units, after all, LM is still a conventional MPV model, and Toyota controls production capacity, and supply and demand are not completely balanced.
In order to make lexus LM have a higher premium space, in fact, Toyota has cancelled the 3.5L large-displacement engine on alpha early, and has been fully equipped with a 2.5L engine as early as a few years ago, and the newly listed Lexus LM is also a 2.5L hybrid system.
Although the technical content is higher, it cannot be denied that the 2.5L hybrid architecture is still not as strong as the 3.5L engine in terms of pulling price capacity.
After all, the 3.5L engine still has greater power performance, while its own sales cost is higher, although the 3.5L version of the fuel consumption performance is higher, but into the 2 million budget to buy a car this level, can really pay attention to the fuel consumption of the user has been very few.
At present, the pricing of Lexus LM terminals is stable at 1.5-2 million, the landing price has easily exceeded 2 million, and the 3.5L engine with a larger displacement will inevitably continue to increase the price, and the pricing is expected to be around 1.8 million-2 million, and there will still be a higher markup in the future, and the future landing price will be around 3 million.
The 3 million budget is an ultra-luxury threshold, up you can choose to Bentley, Maybach, for example, Bentley Bentayga's pricing is only 3 million, and Lamborghini Uurs is only about 3 million, Toyota's previous preparations are to sell the LM car to the top first-line luxury car position.
There are two things to know:
1, Lexus LM this car does not belong to the global model, Toyota is only in a part of the market sales, and is targeted, purposeful sales, Southeast Asia, the Chinese market is the focus, the main two markets are an important area of Toyota, and consumers are more recognized Toyota high-end cars.
2, Lexus LM prototype car Alpha in Japan priced no more than 300,000 (6 million yen), in the Japanese market belongs to pure ordinary family cars, or slightly more high-end family cars, its pricing and Japan's crown is similar.
That is to say, alpha itself is positioned the same as Toyota Crown, from the positioning, technical standards and production methods, the accuracy level of Lexus LM should be similar to the original Lek Hungry ES (3.5L).
But this car has sold for a higher price than Porsche in China, and if the 3.5L does land on the market, the price of the Lexus LM will definitely reach the height of Bentley Bentayga.
You know, at present, the landing price of Lexus LM has exceeded 2 million, and the landing of larger displacement LM really needs 2.5-3 million.