---------- home in China
But it's also unique in North America
China's new energy vehicle market has developed in the forefront of the world, and BMW's choice to make iX appear in the domestic market faster is a matter of course, which is also in line with the previous BMW Group Greater China President and CEO Gao Le said: "Home in China" business philosophy.
No, iX will not be officially available in the US market until March! But the BMW Group certainly will not ignore the same huge US market, so it has produced an interesting and large-scale promotional film, which is placed in the hottest American Football Super Cup advertising period in the United States to warm up for the listing, showing that the BMW Group can accelerate the strategic pace of promoting pure electric drive products in the world.
How big is it? First of all, notice that the white-bearded old man in it is played by arnold Schwarzenegger, the former governor of California and the Devil Terminator, and this old man is the retired god Zeus. As for the heroine, she is the Oscar-nominated Shama Hayek, who plays the goddess Sheila, the wife of Zeus.
Zeus retreated, although he lived in a high-end villa in Palm Springs to enjoy life and raise pegasus, he would still cast spells from time to time to help his neighbors' pruning machines, golf carts... Charge and recharge to enhance neighborhood relations. But Sheila could see that Zeus was tired of this lifestyle after his retirement, so she gave him a BMW iX, opening up a more exciting and liberating life for him.
Hey! Many foreign advertisements are like this, and the product theme has been clearly presented without telling things thoroughly - iX is a caller product, and the object of its appeal is also those consumers who have an excellent economic foundation and want to pursue a brilliant life!
Do you find such ads interesting? In any case, the consumer group that iX faces in China is also such an attribute, do you want to be a Zeus?
Come all come, don't you like it?