After the storm of 2021, whether it is a luxury brand or an ultra-luxury brand, a consensus has been reached - SUV models are still the sales code. Most of the ultra-luxury brands are following in the footsteps of Cayenne, with Bentley Bentayga, Lamborghini Urus and aston Martin DBX in the back. Ferrari had also said that it would never build an SUV, but finally couldn't help it. Even so, there are brands like Geniseys and Lincoln that continue to cultivate the car market... Ahead of the Beijing Auto Show in April this year, Driver's Pai came to look ahead to the luxury brand market in 2022 to see what new cars are worth looking forward to.
Range Rover
Estimated price: 1.2 million-3.2 million yuan
After the unveiling at last year's Los Angeles Auto Show, the new generation of Range Rover is finally about to meet with domestic consumers. To be honest, I have always felt that the Range Rover series is independent of the existence of the Land Rover brand. Not to mention the tepid reputation of Land Rover in recent years, on other Land Rover models that have been hammered on the Internet, "small problems" and "80% off tigers" and other slots have not appeared in the Range Rover, and even you will feel that there are more and more Range Rovers on the street. It seems that the Range Rover series has always been a Land Rover model of another parallel universe.
As far as the consumer group of the Range Rover is concerned, it is not the same circle as other models of the Land Rover brand, even if there is a Lincoln navigator in the front and a Maybach GLS chase after it, the Range Rover has always pinched the needs of customers to death. In my personal opinion, the fifth-generation Range Rover is the most anticipated luxury brand SUV model in 2022, and although this car is far beyond my financial ability, I also feel that the new generation model aesthetically gets the G-spot of young people.
In fact, range rover has always been "doing itself", the fifth generation of models are not biased by the "sci-fi style" of those new energy vehicles, and even consumers who do not understand the range Rover models think that the new car is only a major overhaul of the fourth generation of models - the fifth generation of models maintains the general outline and body proportions of the previous generation of models, while more flat and concise design in details, which can also cater to young consumer groups. In addition, in the interior, from the perspective of tone and atmosphere, it can satisfy middle-aged people with superior spending power, and I personally feel that the sense of luxury is much better than the new S-class.
For the Land Rover brand, the hot sales of the new generation of Defenders have been pulled back to a city, and the new generation of Range Rover has no pressure to win another round in the high-end luxury market. I am looking forward to what kind of market performance this "S-class in luxury SUV" will have.
Lexus LX
Estimated price: 1.2 million-1.5 million yuan
I believe that the luxury brand SUVs with girders can also be off-road, in addition to the big G of Mercedes-Benz, will only be the LX of Lexus in the future. Of course, we can not only by whether it is a non-carrier body structure to simply divide the camp, although the domestic market is peaceful, but the competition for full-size SUVs in the North American market has entered a white-hot, more and more luxurious at the same time, but also to emphasize their own characteristics. While you're all well aware of the owners who bought the Mercedes-Benz G and Lexus LX, very few actually go off-road.
The new generation of LX is still a continuation of the tradition of the car series, although based on TNGA's new platform land Cruze magic changed, but from the interior to the appearance, LX is not a complete set of new design. The side proportions are also a bit strange, the middle mesh design is also a bit too strong, and the center console in the car seems to use a larger screen and high-end covering materials to draw a line with Toyota.
Of course, the most interesting thing about the new generation of LX is the power system, and Lexus tells you with practical actions: the turbine is stronger than the natural suction of large displacement. The new V35A-FTS 3.5T twin-turbo engine has a 415 hp, 650 Nm parameter that says it all. While nostalgic for the 5.7L V8 power, don't forget that this 3.5 twin-turbo engine contributes to Lexus in terms of emissions and points, of course, real LX consumers will not care about these.
In fact, we are also very clear that the Lexus LX is not worried about selling, as a million-level big guy car, it looks powerful enough to be honorable enough to succeed for most of the time, after all, the LX car series is not relying on innovation and design to fight the world. For those affluent consumers on the earth who have a relatively harsh natural (road) environment, luxury brand SUVs with reliable product strength and stable quality do not have many choices. In the Middle East, East Asia and other markets, Lexus LX is an unbeatable existence.
Genisei G90
Estimated price: 75-1 million yuan
There is a saying that "orthodox German luxury is in Korea", which refers to the new generation of Genises G90. Of course, Rome was not built in a day, the Korean luxury brand in the field of D-class sedan polishing, but also after 15 years of 3 generations of model changes, and the emergence of a new generation of G90, breaking the ashkenazi luxury brand leadership honey confidence.
From the design point of view, the GenisesYS G90 not only gives people a feeling of being born out of nowhere, but also proves that the design peak of the Ashkenazi brand has passed. The overall lines are elegant and innovative, the headlight design is avant-garde and classical, and Genises has changed the stacking design of traditional Korean cars on the G90, starting from the size of the D-class executive luxury sedan, and often the high-end design language only needs simple design. In my opinion, Genissee has already presented its own exclusive style on the G90.
The G90 did not pile screens like the current German brands in the interior, but balanced the screen, material and layout through design. In the eyes of many people, this orthodox luxury style is not bold and avant-garde enough, but the style of the G90 is "a little stuffy, and a little restrained", which is very much in line with the tone of this Korean luxury brand - neither losing itself under the trend of new energy taking advantage of the waves, nor losing the appearance of an executive-level luxury car, showing a steady sense of weight of the D-class car. It can be said that the Geniseth G90 has a unique aesthetic of orthodox luxury.
That is, as a Korean luxury brand, Ninsaisi has an insurmountable cognitive barrier in the domestic market, but I also sincerely hope that this low-key luxury "Korean Bentley" can shine at the Beijing Auto Show in April.
Lincoln Z
Estimated price: 255,000-342,000 yuan
In the case of the 200,000-300,000 yuan market is currently besieged by various new energy vehicles, it is not easy for Lincoln to launch the MKZ replacement sedan now, after all, Ford has completely abandoned the car business in the North American market. And Lincoln Z wants to challenge the domestic luxury brand car market that has been solidified this time, in fact, it is not small.
I know that at this time, many netizens will take out Mondeo and EVOS to say things, although these three cars have a price gradient of 190,000 yuan, 220,000 yuan and 250,000 yuan, but there is indeed an inextricable relationship between the three cars, of course, ford group platform strategy makes Lincoln Z the most beautiful flower.
In terms of design, the front and rear car logos that can be lit by high-end models, combined with LED daily running lights and tail lights that run through the entire front and rear of the car, also create the theme tone of Lincoln's next-generation model. As the brand's century-old heritage, lincoln Z also continues the window frame integrated chrome rearview mirrors on the mainland model in detail, with a slender waistline, Lincoln sedan has a unique administrative flavor.
As for the 12.3-inch full LCD instrument + 27-inch through-line central control screen in the car, after experiencing evos and Mondeo' influence, it is a little less amazing, but the visual experience brought by the Nebulas human-computer interaction system can still lead the sense of technological luxury of this level of products. The newly designed double-width steering wheel has pulled lincoln Z back to the 50s when American luxury was at its peak, with classical elegance and a sense of technology.
The 2.0T+8AT powertrain combination, whether on Mondeo or Lincoln Z, is a very capable power configuration. Lincoln achieved sales of 82,000 units in 2021, and it is clear that Lincoln Z will become the brand's main growth point in 2022.
Alfa Romeo Tonale
Estimated price: 250,000-300,000 yuan
Back at the 2019 Geneva Motor Show, Alfa Romeo released the tonale concept, a compact SUV, and unveiled the interior design in the prototype that was subsequently exposed. This year, Tonale finally surprised the world's "Love Express fans" after the Spring Festival, announcing that it will be listed globally in the autumn.
"A compact SUV by Alpha Romeo" will definitely not sound like a Buddhist SUV. Produced by Alpha Romeo, it must be a masterpiece in terms of control, but many sharp-eyed people still see the clues from the front of Tonale - yes, Tonale is an SUV built on the FCA Liberty Pioneer Platform.
In terms of overall shape, Tonale's design from after the B-pillar to the C-pillar is very similar to Stelvio, but it is smaller than Stelvio. At the same time, in the design of the front and rear of the car, Tonale has a sense of design than Stelvio, and the compact positioning is more refined than Stelvio. Judging from the LED daytime running lights of the headlights and the design of the tail through taillights, it is obvious that they are paying tribute to the classic model of the 156/159.
Tonale's unique retro design alone has caught the eye of "Love Express fans". In terms of driving-related configurations, such as the Brembo four-piston braking system, the choice of DNA driving mode, and the all-aluminum alloy paddle on the steering column are not missing in high-end models. Although Tonale uses FCA's old platform, it keeps up with the times in the powertrain, providing a 1.3T PHEV plug-in hybrid version, a high-low power 1.5T+48V light hybrid version, and a 2.0T pure fuel version.
Presumably, many people's "love fast" dream will be realized through Tonale, although it is only a compact SUV, but we have not seen such an exciting and relatively in-person Alfa Romeo for a long time.
Maserati Grecale
Estimated price: 60-1.2 million yuan
If Levante and Ghibli helped Maserati through the toughest period, Grecile, who jumped tickets so many times and even missed the Guangzhou Auto Show at the end of 2021, will be a new starting point for the Italian ultra-luxury brand in 2022, at least for the brand's sales, it will play an extraordinary stimulating effect.
As can be seen from the latest supercar MC20, Maserati and Alpha Romeo are getting closer and closer, and Grecale directly shares the platform with Stelvio, leaving aside the 2.0T mix system, the medium-sized SUV positioning of the Stelvio platform alone is also the deepest attempt to explore the Maserati brand. If Levante benchmarks the Porsche Cayenne, then this time The Gregare, whether it is price or positioning, will face the Macan.
As for the changes in the design of Grecale, there is no suspense to continue Levante's design style, and according to the size of the Stelvio platform, adjust the design details of headlights, mid-grid, taillights and so on. In the middle of the body B-pillar area and the roof line, it is basically a replica of Stelvio. At present, the interior part of the new car has only exposed the steering wheel design, and it is also not surprising that the "Alpha Romeo" steering wheel of the MC20 is used, but the middle logo has become Aquaman's trident.
For consumers who want to hear Maserati's signature voice, the Grecale Trofeo will be equipped with the MC20's nettuno 3.0T twin-turbo powertrain. Even though Maserati has discounted its brand image a lot while exchanging sales and profits through Levante and Ghibli, from the perspective of the brand's premium ability, the profits earned by Grecalle in the future can also allow the Italian ultra-luxury brand to continue to launch exciting supercars.
Ferrari Purengue
Estimated price: 3-4 million yuan
Of lamborghini's global sales of 8,000 units last year, Urus accounted for nearly 5,000 units. Ferrari, after nearly 3 years of testing, the brand's first SUV model, Purosangue, will also be officially released this year - Ferrari bigwigs have repeatedly emphasized that this is not a standard SUV model, and even more similar to GTC4lusso in terms of design concept.
The Purosangue is officially defined by Ferrari as a five-door, four-seat FUV that is close to a crossover station wagon/hunter-in-one in body form. But in any case, a high-performance all-wheel drive system, a rear-mounted transmission, a hybrid system based on the V12 or V8 engine are all essential. In terms of the success stories of ferrari FF and GTC4Lusso, powerful consumers are still very buying of these models – a Ferrari that allows four people to enjoy supercar performance.
From the current heavy camouflage car, Purosangue makes people look forward to ferrari's definition and understanding of SUVs, no matter how the Italian ultra-luxury brand casts a spell on an SUV, we can be sure that the traffic password of the ultra-luxury brand is now the SUV. Just at the Ferrari logo, the domestic tycoons have been eager to try - the Lamborghini next door to increase the scheduling of Urus, is not the best proof.
epilogue:
The above is the focus of the driver's party luxury brand/ultra luxury brand in 2022 new cars, it is not difficult to see that most of these brands will rely on SUV models this year to protect profits and sales. Of course, there are also eye-catching car works such as lincoln Z and Genissy G90. So which of these new cars are you most optimistic about/want to buy in today's introduction?
As usual, vote for —"
Text| John 117
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