What does the difference in the price of the same class of models explain? High-priced brands have a lot of influence? Better market response? Obviously, these differences are not reflected in the Maserati Grecale and Porsche Macan. Maserati Grecale, priced close to 640,000, was bombarded with questions from all sides as soon as it was listed, facing the threshold of Porsche Macan's only 500,000 level, where did Maserati Grecale dare to give a high price of 100,000?
It is undeniable that the Maserati Grecale, which continues the supercar MC20 style design, as an SUV model, has a bright personality, the logo of the trident on the Internet is eye-catching, the whole vehicle line is round and smooth and sporty, but for the appearance of the car, there has always been no fixed evaluation standard, that is, to see the consumer's own orientation.
Maserati Grecale in space performance is slightly better than the Porsche Macan, the body length of more than four meters eight, the wheelbase is also 94mm longer than the Porsche Macan, so its internal space will of course be more spacious, which can be clearly expressed from the data, and the Maserati Grecale is also richer than the Porsche Macan in terms of configuration, the four LCD screens in the car directly beat the Porsche Macan that is less than 11 inches embedded screen.
Again, Maserati Grecale's data reflection on the power is also significantly better than the Porsche Macan, and the output performance is completely speechless.
But even such a Maserati Grecale, which has stronger comprehensive capabilities than Porsche Macan, is not well received by Porsche Macan, which is due to Porsche's brand reputation and the consumption power of its user group itself. Since the Porsche Cayenne, Porsche has built a strong competitiveness on SUVs, and the quality of the car has been very stable.
Maserati, which has a higher positioning than Porsche, has always had a higher car price than Porsche, but its quality performance is not as good as the price looks, and it is not as good as Porsche in brand operation, which affects its own brand value. In the minds of many consumers, Maserati's vehicle performance is not worthy of its high pricing, and there are even pseudo-first-line luxury claims.
Once the brand recognition is reduced, it may be difficult to have the best products, the range of consumer groups has become narrower, it is very difficult to further break through in sales, and Maserati's retention rate and Porsche are incomparable, Porsche opened a three-year retention rate can still reach more than eighty, and Maserati is three years of loss of half, how to compete?