In recent times, price increases have become a hot topic in the automotive industry. Especially new energy, because of the sharp rise in battery procurement costs, the price of some models has even been raised by tens of thousands of yuan. In fact, in addition to batteries, the purchase price of other parts is also high. Recently, the starting price of many of Porsche's models has risen, causing heated discussion.
The price of macan has increased, and the starting price of the Cayenne 3.0T version has been raised by 10,000 yuan
First of all, looking at the Macan in terms of SUVs, according to Porsche's official website, the starting price of the 2023 Macan model reached 573,000 yuan. Compared with the entry-level version of the 2022 model, it has increased by 19,000 yuan. The new car, like the old model, is still equipped with a 2.0T engine and a maximum power of 265 horsepower.
The Macan S and Macan GTS, equipped with 2.9T engines, also have a price increase of 5,000 yuan compared with before.
The flagship model Cayenne, positioned as a medium and large SUV, because of its excellent performance, is the dream car of many netizens. Recently, Porsche also announced that it has listed the 2023 Cayenne. A total of five models were launched, with a base price of CNY 923,000 to CNY 1.85 million. Compared with the old models, it can be found that the starting price has also been raised by 10,000 yuan. At present, Porsche has not given a specific reason.
Panamera rose by 18,000-25,000 yuan, and the slow-selling Taycan also rose?
The Panamera, which positions large cars, not only has excellent dynamic performance, but also benefits from a long wheelbase and good ride comfort in the rear. In the years of listing, it has been favored by many consumers.
Recently, Porsche listed the 2023 Porsche Panamera, including fuel version and new energy version, with a price range of 998,000-2.501 million yuan. Compared with the 2022 model, the price has been raised, with a range of about 18,000-25,000 yuan. Among them, the increase in the plug-in hybrid version of the model is large, mainly due to the rising cost of batteries and other components.
In Porsche's product system, the Taycan is more special, is a pure electric model, using a new architecture platform to build. But consumers don't seem to be buying it, and in terms of terminals, it's one of the few models with discounts at Porsche. But recently, the official announcement that the Taycan ushered in a comprehensive replacement, compared with the old model generally raised by 10,000 yuan. According to the official website, the price range of the 2022 model is 89.80-1.8180 million yuan.
At the same time as the price increase, consumers questioned the unprovoked reduction of Porsche
It is worth noting that in addition to the increase in the starting price of the model, consumers have attracted attention. Recently, some Porsche users have reported on social media that when they pick up new cars, they have encountered unprovoked allocation reductions. What was supposed to be a steering column with electric adjustment has now become manual adjustment. After the sale, it was said that it would upgrade for free, but now only 2300 yuan voucher is provided.
As we all know, Porsche models are very lucrative, and a big reason is that in luxury cars, the optional price is notoriously high. It is reported that the original electronic steering column is installed at the after-sales office, and the price is as high as 30,000 yuan. The reduction of the manual steering column only provides 2300 yuan of offspring gold coupons, which is obviously difficult for the owner to understand. As a result, many users are dissatisfied.
Public opinion: According to public sales data, Porsche will sell about 302,000 new cars worldwide in 2021, an increase of 11% year-on-year. The Chinese market, which sold about 95,000 units last year, is Porsche's most important consumer market in the world. Will the price increases for many models and the recent electric steering column reductions have an impact on sales? Let's stay tuned.