2022 is the 20th anniversary of the birth of the Cayenne model, and the fourth generation of Cayenne is about to be ushered in, and judging from the recently obtained part of the spy photo camouflage, this replacement has quietly approached. Since its listing in 2002, cayenne has not only turned the entire Porsche Group upside down, but even gradually become one of the exclusive vehicles of elites in various industries, and has obtained sales and word-of-mouth through steady restructuring and continuous improvement.
Through spy photos, the most obvious change is the shape of the headlights, from the shape of the "frog" to more edges and corners, and some of the shadows of the original "call back".
The forward grille shape still uses a large area of hollowing out for air intake, while making the front face appear very compact and powerful.
There have been successful cases of modifications that have been made on the basis of the original and vigorously improved the details, and more than one model has tasted the sweetness in this behavior, such as the Mercedes-Benz G. There are also cases where there is a lot of determination to make a facelift, the details are also excellent, but the appearance is not satisfactory and the sales are not satisfactory, such as Land Rover Discovery 5.
The Cayenne Coupe on the side of the car is almost indistinguishable from the current model, but I think that the fullness of the current model is enough to cope with the aesthetic trend in the short term, and it is more gratifying that there is no hidden door handle.
The tail is still using a penetrating taillight, camouflaged at the tail light, which is also more looking forward to the new Cayenne taillight shape, after all, the range of changes is limited, and the wonderful points can be presented through the tail light, while satisfying the curiosity of the officials.
In terms of power, it may continue the engine layout of 3.0T, 2.9T and 4.0T, and hybrid models are also indispensable, and the earliest exposed spy photos are also hybrid versions of Cayenne.
Perhaps the biggest change this time is the interior, using the same 911 razor-style gear handle, once again simplifying the interior buttons, perhaps the cockpit-like interior of the aircraft will gradually drift away, but the impact on Cayenne's reputation and sales should be minimal.
Cayenne's 20-year take-off journey
The early 90s was a difficult period for Porsche, after the success of the 986, Porsche's largest market in the world was the United States, Porsche announced in 1988 that Cayenne had entered the research and development stage, which can be regarded as an SUV created to cater to the tastes of the American market, because Porsche's revenue at this time was not optimistic, and Cayenne's purpose was clear, in order to bring more revenue to Porsche.
Cayenne went public in 2002, which at the time was not understood or even ridiculed by other companies that produced sports cars, believing that Porsche had betrayed its original intention. But it turns out that Porsche has firmly established itself in the ultra-luxury brand SUV segment and has become the king of this field.
Porsche brings the spirit of the sports car into the field of SUVs, working with volkswagen Touareg to develop it, and Porsche is responsible for the development of the experienced chassis.
The concept of injecting sport into an SUV is not original to Cayenne, and Porsche doesn't want to simply build a sporty SUV that will have a powerful four-wheel drive, and it's a Porsche.
In 2006, Cayenne entered China, which not only created a sales record for the Porsche brand, but also gradually left a deep impression on the public through exclusive elements, and laid the foundation for the future soaring.
In 2006, the car has not yet entered thousands of households, especially luxury cars are limited to a few people, but you can occasionally meet Cayenne on the road, but the information at that time was still in a relatively closed period, after seeing cayenne, only to know that a wide jeep looks luxurious, with a C-beginning english letter on the tail.
I still remember the feeling of hearing the 957 Cayenne GTS for the first time, and the blood was surging and it was difficult to calm down for a long time.
In 2010, ushering in the second generation of Cayenne, porsche's success has no doubt, and the forward-looking vision and 8 years of "saving money" are full of expectations before the debut.
This generation of Cayenne's GTS still retains a 4.8-liter naturally aspirated engine, and has a more vivid and conspicuous color scheme.
The cockpit-like interior of an airplane is completely beyond an era.
Seven years later, in 2017, the third generation of Cayenne was born, and on the basis of the previous generation, this generation modified the Cayenne more perfectly in appearance.
The interior has a more refined design, and the general buttons in the cockpit of the aircraft have been replaced with more touch buttons.
The barrel-mounted five-panel watch was retained, while also retaining the red physical hands.
summary
The Cayenne is an auspicious model that has taken Porsche from near bankruptcy to soaring, and some fans joke that Porsche uses the money it earns to subsidize the research and development and related expenses of the 911.
But no matter what the wind evaluation at the time, Porsche's persistence made people who did not understand deeply impressed, looking forward to the appearance of the new Cayenne and the real car feeling.