Maserati Grecale, as a newborn calf, is obviously sprayed by the market.
I've never seen a car as unpopular as the Maserati Grecale, and of course, the most targeted at users is the pricing, with 638,800 being priced at a price that's obviously a head higher than the Macan.
In the past, when Macan had market offers, the low-end landing was only about 650,000, and today the Maserati Grecale naked car pricing has reached this position.
Although from a technical point of view, the larger Maserati Grecale does not really regard the Macan as an opponent, because the Maserati Grecale has three characteristics: larger size, better power and richer configuration.
This means that the Maserati Grecale is half a head taller than the Porsche Macan is not an argument.
But the market does not think so, Maserati Grecale even if the advantages of all aspects of the product are more sufficient, but users do not seem to agree that Maserati Grecale set a price of almost 100,000 higher than The Macan.
It can be seen that the focus of the user group with a budget of more than 500,000 is not only the product itself, but also the more important brand value, especially this kind of super first-line luxury brand, these brands themselves do not have a starter car within 500,000, so in the higher brand range, the purpose of users choosing them is naturally to obtain a sense of superiority.
Porsche is a well-known Mr. Miyoshi in the industry.
From major sporting events to product quality and handling, Porsche is the most balanced brand in the global market, with The reliability of Lexus and the top handling performance of BMW.
This makes Porsche not only have an excellent brand reputation, but also the Porsche user group itself has higher spending power.
From Macan to Cayenne, the SUV system saved Porsche, and Porsche, which has been developing in the Chinese market for many years, has not had large-scale quality problems, which makes the brand very competitive in the high-end market.
Maserati is different, this is a More Charismatic European brand.
In the eyes of everyone, Maserati is a luxury brand with a brand value half a head higher than Porsche, and it is also true that today's Maserati Grecale is more positioned than Macan, and the starting price of Levante is better than that of Cayenne.
The difference is that the higher value Maserati does not have the excellent brand reputation of Porsche.
On the one hand, although the price is higher, maserati's quality performance is indeed inferior to Porsche, which is a key point for users to complain, on the other hand, Maserati's user operation and dealer management are indeed slightly inferior to Porsche, and the users of super first-line luxury brands are more concerned about the comprehensive value, the brand and product are indeed important, but the user portrait and terminal tone are also very important.
From a product point of view, as a medium-sized luxury SUV, Maserati Grecale has super fast speed and a good sense of luxury, while the design and brand are extremely online, which is indeed a good choice for users.
But The opponent that Gregare needs to face is Macan, and although the price of Macan after Porsche option may be the same as That of Gregane, for these potential user groups, the product value seems to be higher than the brand value.
Because I clearly remember that two years ago, levante's parallel import car pricing has fallen to about 680,000, and even so, the sales of parallel import cars are still not as good as expected.
The root of the problem is that users do not grasp and attract well enough, everyone knows the strength of the Maserati brand, but not everyone admits that it is a super line worth accompanying.
The definition of the super line is that the brand has value, the product has quality, the market has a reputation, and the user cultivation is better, which is the difference between Rolls-Royce and Bentley, and also the difference between Maserati and Porsche.
To put it bluntly, luxury brands also have a circle culture.