Maserati has been so bitter in the past two years that it is almost forgotten by consumers.
Maserati's global sales of 24,000 units in 2021 are volumes that have been completed with a year-on-year increase of 41%, and it is clear that such sales figures are far from Porsche's annual sales of 300,000 units.
On the one hand, Maserati does lack a strong explosive model to drive market heat, on the other hand, although the Chinese market still has the recognition of the Maserati brand, but the consumer desire is not strong, losing the huge market in China, Maserati sales market is difficult to improve.
It is not difficult to break the traditional cognition of the boundary, a mainstream SUV that can pull the eyeballs and the right price can be, and Porsche did not rely on cayenne to make rapid progress in the Chinese market with the Macan.
Recently, Maserati launched a new mid-size SUV, the new car positioning is slightly lower than the existing Levante, the core competitor will be Porsche Macan.
The new SUV is named The Grecale, a medium-sized SUV with a size of 4 meters 8 and a wheelbase of 2 meters 9.
Technical analysis, Grecale will provide GT version, Modena version, Trofeo version of three completely different versions to choose from, of which the GT version will be used as the entry-level model, Trofeo version will be the top performance version of the model.
The GT and The Modena version are equipped with a 300 hp four-cylinder engine with 330 PS, while the top Trofeo edition is equipped with a V6 engine with 530 Ps horsepower.
What can be understood at present is that the new Grecalle is slightly larger in size than the Macan, but more compact than its own Levante, considering Maserati's own brand positioning and competitors, its own family Levante pricing and other comprehensive factors, the new Gregale pricing will be between Macan and Levante.
Levante's current guidance price is 840,000, but in fact, for a long time in the past, the parallel import car market has even sold 700,000 prices, as a smaller SUV, Grecale's guidance price is most likely between 600,000 and 650,000, and Levante has opened a significant price gap.
If the market performance is excellent, it will stabilize the end market price, and if the market performance is still unsatisfactory, then the price of the import market will still be significantly loosened.
For the Chinese passenger car market, luxury SUVs with reasonable size, excellent space, stable quality and strong brands have always been popular.
The market perception is that the size of the Audi Q5L, BMW X3 this 4 meter 7 medium-sized SUV has been able to meet daily needs, then from a practical point of view, the size of 4 meters 8, the wheelbase longer Grecalle will inevitably have a better space performance, in the practicality of the same time will not have too large body size, reduce body flexibility.
It is worth mentioning that this time on the new Grecalle, Maserati has replaced the interior of the vehicle with a more technological sense, which is more technological and better at the same time, subverting the impression that Maserati left on the market.
The larger size of the central control screen will continue to improve the sense of technology, while the smart interconnection shortcomings may be made up, the most critical is that the improvement of the sense of science and technology will allow Gregale to have a more pleasing to Chinese consumers of the comprehensive expression.
And this new SUV will land in the overseas market in the second half of this year, if it is smooth, it will be delivered to China next year, which also means that the luxury SUV market of more than 500,000 people has a new choice.